Contemporary Issues in Travel and Tourism - Thomson Company
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Added on 2020-01-06
Contemporary Issues in Travel and Tourism - Thomson Company
Added on 2020-01-06
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Contemporary Issues in Traveland Tourism1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3Identify and analyse the current issues that are driving change in the travel and tourism sector....3Analyse at least two issues of a Turkey...........................................................................................4TASK 2.................................................................................................................................................4Evaluate and discuss the emerging trends that are influencing change in the travel and tourism sector................................................................................................................................................4Analyse these trends affects Turkey in terms of tourism products and offerings............................5TASK 3.................................................................................................................................................6Analyse and discuss Thomson has responded to the emerging trends............................................6Develop strategies on Thomson couldrespond to change...........................................................................................................................7Justify strategies on Thomson couldrespond to change...........................................................................................................................7TASK 4.................................................................................................................................................8Analyse the impacts on the performance of Thomson.....................................................................8Discuss the consequences of firms failing to response to the changing needs................................9CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................102
INTRODUCTIONContemporary issues are the problems which are impacting the present business world as wellas society and people associated to it. Travel and tourism sector is the largest and fastest growingservice industry. There are some issues which this industry is facing. There are several contemporaryissues which are affecting business of the travel and tourism which lead to decrease it’s the profitabilityand company’s reputation (Giménez Sifontes, Marín and Cedeño, 2015). For conducting the currentresearch, Turkey is chosen as a tourism destination and Thompson is chosen as a tour operator.Thomson is dealing in the businesses which include travel agency, airlines and own cruise line. In thisreport, different issues with its resources are discussed. Furthermore, emerging trends are evaluatedwith its effectiveness. In addition to this, e responses of Thomson Company will be evaluated to meetthe emerging demands. Moreover, various impacts on the performance of travel and tourism industrywill be discussed with the consequences of firms due to which they are not able to meet the changingneeds. TASK 1Identifying and analysing the current issues that are driving change in the travel and tourismsectorThere are many current issues in the travel and tourism sector which are affecting the businessand profitability of Thompson. Some currently developing issues are as follows:Terrorism and security: This is major current issue which has been faced by tour operators aswell as visitors. Attacks of the terrorists are making people to less visit the destination wherethey want to visit. Terrorism always focuses to enhance fear among visitors to influence theirbehaviour. As per the terrorist attacks, people tend to visit less because of the security issue (Ngand Austin, 2015). Through terrorism, people are reliable on more safety as well as security andwant that there should be more safety measures while travelling. Due to this issue, business ofthe Turkey is affecting because visitors are visiting the travel destination less. Health and safety concerns: If there is real threats or natural accidents then it will affectbusiness of the destination. Health and safety should be properly managed and if it is notmanaged effectively then it will lead to adverse accidents which can impact the profitability andsustainability of businesses, society and chosen destination (Tugores and García, 2015). Ifvisitors feel like someone is threatening them and feel unsafe then it may impact revenue ofdestination as visitors will prefer to stay less. Moreover, it also leads to decrease the repeatvisitation and mouth to mouth recommendation. 3
Negative social - cultural impacts: Travel and tourism can bring many social benefits but it has manynegative aspects also. The first factor is commodification in which local society reconstructs theirculture to attract more tourists in which real ethnicity and human values get changed and throughthat, sacred sites and objects are not considered by the tourism. Secondly, standardization alsoaffects the culture in which unfamiliar things are done to satisfy the customers such as providingaccommodations and foods accordingly (Xu, He and Hua, 2015). Thirdly, adaptation of thetourist demands such as drugs and alcohol etc. will lead to negative social–culture impacts. Thisis because, through this, the chosen destination will lose the authenticity and cultural aspects ofthe travel destination which means it will hurt the sentiments of the people. Analysing at leasttwo issues of TurkeyTurkey has seen rapid growth in the travel and tourism industry since few recent years andincrease the value of the Turkish economy. This is providing business to the chosen travel destinationbut there are some issues which are affecting its profitability also. Two main issues related to the traveland tourism are as follows:Terrorism factor: Several bomb attacks have been done on Turkey which have influencedvisitors to visit less to the Turkey. Fear of terrorism is influencing people to not visit the chosendestination. Because of the terrorist’s attacks, Turkey cannot able to protect visitors properly(Turkey's tourism industry on the brink as bookings tumble, 2016). Some of the countries havewarned their public to avoid Turkey trip because of the terrorist attacks happenings in thecountry. This is affecting the economy of Turkey and tourism business. Government of Turkeyshould have to take strict action against terrorism. Security factor: This is the second aspect which is a major issue due to which many people areavoiding to visit Turkey. There is an extreme risk of security because within the somekilometre, there is Syria border where has availability of various attacks and ongoing conflicts.Furthermore, unpredictable security situation is also influencing people to less visit to theTurkey (Jervis, 2015). Other factor which is related to security is kidnapping and it is affectingthe travel and tourism business of Turkey. Protests and demonstrations which are taking placeregularly in Turkey are also influencing people to visit less to the chosen destination. TASK 2Evaluating and discussing the emerging trends that are influencing change in the travel andtourism sectorThere are various emerging trends which are determining change in the travel and tourismsector and they are given below as: Sustainable Tourism: It helps in protecting and enhancing the growth of the destination, its4
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