Analyzing and Strategizing Tourism Industry Growth

This assignment delves into the fast-growing tourism industry, identifying its current challenges, development strategies, environmental changes, training methods, and various types of tourism worldwide. It aims to provide a comprehensive understanding of this dynamic sector.

Contemporary Issues
in Travel and Tourism

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Issues and their impact on tourism industry..........................................................................1
1.2 Different issues in movement and tourism area ...................................................................3
2.1 Current trends influencing change in the tourism and travel sector......................................4
2.2 Current pattern utilizing suitable systems and assets ...........................................................6
TASK 3............................................................................................................................................6
3.1 Analysis of how Whitbread can respond to change..............................................................6
3.2 Development and implementation of Strategies for Whitbread ..........................................7
3.3 Justification of strategies ......................................................................................................7
TASK 4............................................................................................................................................8
4.1 Influence of trends and issues driving change in the tourism and travel sector....................8
4.2 Likely consequences of businesses failing to respond to market changes............................9
Conclusion ....................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel industry is one of the profitable ventures which are developing admirably in UK
showcase. London is one of the well-known visitor goals of UK. Present report will focus on UK
inbound and outbound tourism market. Several issues which are driving changes in travel sector
will be analysed in this study. Visit administrators configuration travel bundles for customers and
they give them convenience offices, benefits with the goal that individuals can make the most of
their movement. Numerous remote customers come in London to visit these spots.
TASK 1
1.1 Issues and their impact on tourism industry
Tourism gives enormous advantage to London as it creates high wage and is gaining cash
from outside trade (Riley and et.al, 2014).According to the insights esteem, tourism industry is
contributing admirably in the monetary advancement of UK. In the year 2013, this segment has
created very nearly seven trillion US dollars. Because of high tourism exercises instruction,
stimulation, transportation all business have developed well and they have produced pay approx.
2.2 trillion in the year 2013. There are a few issues which are driving changes in the business and
these are as following:
INFORMATION PACK
 Technological advancement: It is the
principle issue that effects on request
 Increasing cost of fuel: Travel and
tourism industry is exceptionally relied
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Illustration 1: Impact of Recession

and supply. Web surfing is one of the
best case of mechanical methods.
Customers get information about costs
and quality gave by visit
administrators. Consequently, it has
turned into the greatest issue since visit
administrator needs to keep their
movement costs ostensible and they
need to give extra administrations to
their guests. Rivalry is high, TUI
gathering, Titan Trave and so forth are
numerous associations the individuals
who are giving quality administrations
to the customers. So to meet with
rivalry and to pull in shoppers, it is
important to set costs as needs be so
individuals can appreciate visit bundles.
Web-based social networking
advertising is another case of
mechanical headway as it helps in
pulling in more customers and in
picking up their consideration. By
along these lines Titan Trave would be
parcel to influence solid associations
with mass group of onlookers and it to
will pull in more customers towards the
brand.
 Terrorism and violence issues - It is
the fundamental issue that effects the
movement and tourism industry.
London is the shellfish city yet because
on the fuel costs. In the event that costs
of fuel are high than tourist should
spend more sum and they should pay
more for transportation. It makes
challenge for tourism industry as
individuals may alter their opinion
since it would be exorbitant for them.
As Titan Trave should expand its item's
costs than can be exorbitant for buyers
and they won't like to go on snooze
 State of Economy: Rise and fall of
expansion is the principle issue that
effects on tourism industry as it were.
In the year 2009, UK was experiencing
retreat that diminished business of
tourism industry gravely. Brexit issue is
the considerable case of this, it has
adversely effected the economy of UK,
joblessness has been expanded and
individuals needed to pay more
expense. On other hand it has
additionally affected emphatically as
now British can set out effectively and
unreservedly to any place without and
limitations. Aside from this European
association has made new air benefit
understandings, new courses have been
created by the administration. By along
these lines business of Titan Trave has
been expanded in the UK
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of expanding fear based oppressor
assault and savagery exercises
individuals get reluctant to visit here.
TRAINING NEW EMPLOYEES
1.2 Different issues in movement and tourism area
Aside from above looked after issues, there are numerous issues which are related with
tourism area and effect the business to extraordinary degree:
 Security and well-being -It is auxiliary primary issue that drives changes in movement
segment. There are numerous goals where number of tourism workplaces and guests
authorities are accessible (Cook and et.al, 2014). Yet, they don't have much association
with neighbourhood police and assurance administrations. It is important to centre on
security of guests generally individuals won't make arrangement to visit such places
where they are not protected. Because of this, numerous locales are confronting monetary
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Illustration 2: Method of Training

misfortunes right now. Populace is expanding so government should control over it and
needs to find a way to screen them.
 Medical problem - It is another issue that effects the UK tourism. In the event that there is
any genuine illness occurring then this news can be spread through media and TVs. This
can make negative picture as a primary concern of clients and they won't want to go in
such places where they can experience the ill effects of any genuine ailment. It turns into
the duty of government to take legitimate measures for ensuring individuals and to keep
clean the city. The death rate can get decreased which will help in enhancing travel
business in the nation (Han and et.al, 2015).
 Enactment and political turmoil - It is another auxiliary issue which influences the
movement and tourism segment. On the off chance that there is extremely intense
strategies identified with visa at that point individuals won't take enthusiasm to come
here. This influences the whole business of the tourism which will influence the monetary
state of the nation. On the off chance that there is turmoil political foundation at that
point there are high odds of frailty, in such sort of spots guests don't want to go for a trip.
2.1 Current trends influencing change in the tourism and travel sector
Tourism and travel division exercises ought to be acquainted all together with decide
impact of changes in tourism. One might say that there are distinctive reasons from which
tourists head out one place to another (Baum and et.al, 2016).
INFORMATION PACK
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Inbound tourism: Inbound tourism is the place
individuals go inside possess nation. One
might say that UK is a standout among the
most loved goal for tourists as a considerable
measure of exercises are overseen by UK
government keeping in mind the end goal to
improve inbound tourism.
Nature tourism: Nature tourism is dependably
the principal decision of quiet and potential
tourists. Excellent nature and condition of a
specific country pulls in new individuals to
visit the place keeping in mind the end goal to
improve tourism.
Outbound tourism: Outbound tourism is only
inverse to Inbound, in these individuals go to
various goals to meet different culture and
atmosphere successfully.
Religious tourism: Religious tourism is the
place individuals go to meet their relatives,
colleagues and companions. This will likewise
expand tourism division successfully.
Experience tourism: Adventure tourism is
turned out to be well known nowadays.
Individuals used to go out for an experience to
catch uncommon minutes. They visit places
where they feel stimulation and satisfaction to
invigorate psyche and life viably. Waterway,
Well-being and restorative tourism: Such kind
of sightseers go for a particular motivation
behind giving well-being and therapeutic
administrations and advantages to individuals
the country over successfully. This will be
finished by arranging and overseeing different
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mountains, waterfall some case of experience
tourism (Martínez and et.al, 2014).
projects identified with social insurance
exercises in various nations. This will likewise
build tourism that individuals visit better
places.
Accordingly, one might say that social patterns influences, make a trip segment changes
to give flawlessness an adequacy of going to better places.
2.2 Current pattern utilizing suitable systems and assets
There are different methods and assets accessible to assess current pattern in tourism
division. To do that, quantitative and subjective both methodologies are valuable to decide
current pattern expanding tourism in a specific country successfully. The taste and inclinations of
tourists changes as per the pattern. Subjective information will break down adequacy of that
present pattern improving tourism area. London in United Kingdom ought to be the principal
decision of administration keeping in mind the end goal to extend business and tourism segment.
There are numerous activities in London, the way of life and individuals are exceptionally
vigorous and decent to others. London notable national timepiece Big Ben, London Eye, Tower
of London and River Thames are extraordinary compared to other spots to watch and visit. The
expanding number of tourism in London is an extraordinary sign for business with a specific end
goal to extend business exercises and administrations to accomplish profitability. London
tourism achieved a record of 31.5 million overnight outings in 2015 which is 2.7 million or more
from 2014. An aggregate sum of 15 billion is created through sightseers spending in London.
The developing number of guests and tourists in London demonstrates that the business
can extend advertise keeping in mind the end goal to upgrade operational exercises and
productivity. The pay from tourists is additionally expanding which is a decent sign for UK
government towards efficient and household development. The business should make techniques
and arrangements with a specific end goal to work in London as well.
TASK 3
3.1 Analysis of how Whitbread can respond to change
Although Whitbread is one of the leading companies in the industry of hospitality and
also it owns Costa coffee and Premier Inn etc. but still there are some factors that needs to be
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added to make some improvements and strategies in whole travel and tourism environment so
that they can be able enough to achieve all their targets and goals. After analysis, it has been
analyzed that there are some loop holes in their strategies of following the travel and tourism
phenomenon. Some factors that Whitbread can involve are discussed as under:
Technological changes
Whitbread can make sure the involvement of various new technological features such as
the involvement of booking tickets online is one of the major features that can attract a high rate
of customers (Moutinho and Vargas-Sanchez, 2018).
Environmental
Whitbread also ensures the fact that there are some areas and places that are prone to the
hazards such as landslides. Therefore, it is very important to consider the fact that Whitbread can
make an analysis and risk assessment about the areas more prone to the risks etc. so that they can
move away from there and can shift to some other place. Also, in making some new
accommodation etc., Whitbread can also make a pre analysis of the factors so that they can stay
aware of the conditions so that on that basis only, they can make further implementations.
3.2 Development and implementation of Strategies for Whitbread
Whitbread is a leading tourism company that currently focus on providing long term
value to their shareholders by growing successful business and increasing the profitability. The
company focus on providing more and more services to customers in order enhance its sales. The
current strategic direction of Whitbread is towards high profit and market share. The company
increased 4000 rooms in its hotels in UK. It also focus global expansion to provide more and
more services to its customers. As for Premier INN and Beefeater, some strategies that can help
in making effective changes are discussed as under:
 Technological -Both of these subsidiaries of Whitbread can make involvement of various
technological features as it can actually help them in increasing the overall rate of the
operations and services, thus it can help them in gaining a higher rate of popularity as
well as productivity. Online booking and portals can also help the company to attract
customers within global market. Technological development can assist to provide
effective services to people with high quality. Such as it can provide more comfortable
rooms with automatic doors or booking rooms online etc.
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 Changed preferences of consumers - As the preferences of the consumers change from
time to time. So, on the basis of that Whitbread can take proper feedbacks from the
customers that what they want. Then on that basis, they can make modifications and
improvements. Other than this, the effective planning of business operations and actions
will help the organization to manage the business activities and thus will see through the
effective management of different change strategies and actions that are been taken
within a business entity to manage the operations and actions and activities of a business
actions and operations in a better way. In order to use the change management in an
effective way, certain measures are been taken in consider that will help in effective
handling of business operations and actions in a significant manner such as:
 Forming a coalition: The coalition with government and other tourism companies can
help Whitbread to improve skills, increase quality and achieve customer satisfaction
which is very essential in tourism industry. Partnership or coalition with small tour
operators and government agency can be very beneficial for the company to attract
potential customers in the market. This will help in improving scope and scale of a
business entity that will help in increasing the quality of business actions and operations
that are been taken in consideration by Whitbread.
 Setting and Communicating goals: as the change is been implemented within a
business entity, the firm has to look after the effective management of different actions
and activities that will support a good rise in efficiency to handle different changes
implemented within a firm.
 Bridging departmental gaps: the managers within the cited business entity will look
after the effective handling of business operations and actions that will help in meeting of
business objectives and aims that will lead to change in operational functionality of
organization. The management of organization has to look after the effective and better
combination of various departments within the firm to perform its business activities in
an effective and significant manner.
3.3 Justification of strategies
Out of the two, if Whitbread focuses on the fact of making changes as per the demands
and requirements of the customers, it can be justified as follows:
Strengths
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When the factors will be developed according to the choice of the customers itself, it is
obvious that they can be able enough to satisfy them.
Weaknesses
One weak factor of this can be considered as the fact that some sites are open, so they
cannot accommodate tourists at the time of some climatic change etc. So, this can affect the
popularity and productivity of Whitbread.
Opportunities
A very major opportunity that can be well utilized by the Whitbread is that there is a huge
competition of the travel and tourism industry in the market place (Walker and Walker, 2016).
So, every single tourism operator is trying to involve various measures that can increase their
productivity. So, Whitbread can also involve proper strategies etc. in order to achieve all the
outcomes and targets.
Threats
As there is a higher competition rate in the travel and tourism industry, so the strategies
etc. involved by the competitors of Whitbread can act as a threat for them. So, proper measures
can be taken before only so that they can stay prevented from any sort of threat or complexity.
The proper justification of the undertaken measures will help the management of the
business entity will help the organization to handle the activities and actions that will help in
improving the qualities of services and thus will lead to improving performance of cited business
entity. The effective justification to various strategies is as follows:
 Forming a coalition: Development of coalition with government agencies and other tour
operators may help Whitbread hotel and tourism business in attracting more potential
customers globally. This can be an effective strategy to increasing sales and providing
high quality services to their customers. It will help the firm to improve their extent of
functionality and meeting of targeted operations that will help in increasing the quality of
products and services that are been taken in consideration of the business operations and
actions in a better way. Besides this, it will help in revenue generation.
 Setting and Communicating goals: The focus is on setting and communicating goals
within the organization can help it to perform its business activities in a more effective
way. Each and every employee within the organization should be aware of main aim of
the business so that they perform their duties and roles accordingly. This will help in
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improving the quality of services and actions that will help in meeting of the business
operations and improving insight of an employee or a department as a whole about
importance of different change measures.
 Bridging departmental gaps: It is also an effective strategy for improving
organizational performance. Strong Communication between various departments of
Whitbread can help in building coordination among the functions of the company which
will lead to improved performance. It will increase overall functionality of a business
entity and thus will help the organization to handle the business operations and thus will
handle the rise in capabilities of different departments and sections within the firm.
TASK 4
4.1 Influence of trends and issues driving change in the tourism and travel sector
There are various trends and issues that throws some impact on the operations and
processing of various factors in the travel and tourism sector. As there are some trends having an
influence, the same way there are some issues as well that helps in throwing an influence on the
operations and processes. The impact of the same are discussed as under:
Employment
It is obvious enough that the travel and tourism industry is expanding and growing on a
wide basis. So, it can be considered as a beneficial factor for the people as it attracts a higher rate
of employability so that there can be people to manage all the operations. As Trailfinders Ltd. is
expanding its operations in various areas, so they should ensure selecting and recruiting a wide
number of employees so that there can be an efficient number of people to manage all the
operations and processes. Also, this will help in maintaining a sort of balance between different
operations. It is because recruiting and selecting more people in the travel and tourism sector by
Whitbread can help in involving more number of processes, modifications in the one in which it
is required etc.
Terrorism
Terrorism also plays a major role in throwing much negative impact on the whole travel
and tourism industry. It is because as Trailfinders Ltd. Has 32 travel centres on an overall basis.
So, even on a few places there, if any activity happens that comes within terrorism, then it can
have a major impact on the operations and productivity there (Boniface, Cooper and Cooper,
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2016). It is because any sort of terrorist activity can put a sense of harm and horror in the people.
So, obviously people will avoid travelling there. Therefore, it can be considered as one of the
major factors throwing much negative impact on it.
Technology
Technology can also be considered as an essential factor that throws a major impact on
the travel and tourism industry. Trailfinders Ltd can ensure to make involvement of the
technological factors so that it can help them in maximizing the overall productivity rate.
Involvement of technological measures in Trailfinders Ltd can ensure an increase in the speed
and rate of the operations taking place. Therefore, technological features such as Wi-Fi etc. at the
restaurants etc. can attract the customers more.
Climatic change
Trailfinders Ltd may also have to face some issues because of the changing climatic
conditions. It is because if in some locations of the 32 of the Trailfinders Ltd, it has been
observed that the climate is not good and can go bad as well such as heavy storming, raining etc.
by the weather forecasts, then also, it might affect the place because it is obvious that people
might not want to travel to the place where there is a high risk of the climatic conditions etc.
Thus, it can throw an impact on the productivity of those specific places, thus lacking interest of
people as well. So, these can be considered as some factors that throws an impact on the travel
and tourism sectors. Thus, preventive measures before any complexity should be considered so
that the tourists may not have to face any further complexity or issue.
4.2 Likely consequences of businesses failing to respond to market changes
There can be various factors that might not respond to the market change and this is
because, the businesses as Trailfinders Ltd are not respond-able enough to the market changes.
Some of these factors are discussed as under:
Climatic changes
Climatic changes are considered as the changes that one cannot expect. Although with the
help of weather forecasts, it is now quite easy to analyse the predictions about the climate of
different areas, so it can be controlled after this but to an extent. It is because the predictions are
approximate values but may vary with the actual one (Becker, 2016). So, in such cases,
Trailfinders Ltd might seem not able enough to satisfy the customers because in such conditions,
the tourists might not seem interested in travelling to these places. Also, the climatic change be
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heavy winds, storms, heavy rain etc. So, it is obvious enough that no tourist wants to put their
life in risk. Also, at such situations, the Trailfinders Ltd can also not able to make any further
changes.
Economic changes
Economic changes through which Trailfinders Ltd can go through is that if in case the
company has received a huge number of bookings, but during the time, the firm has some major
loss of money etc. that can act as a sort of barrier in maintaining the processes and operations to
provide equal reliabilities to the customers. Lack of financial status at that time may result in the
lack of arrangement, employees etc. and this can disappoint the customers to a huge extent
(Xiang, Magnini and Fesenmaier, 2015). But, this is also considered as a change that can be very
less and likely be controlled. So, pre measures should be taken in order to avoid such
complications.
CONCLUSION
The above report concluded that tourism industry is among the fastest growing industry
in the market. The report identified various types of issues and problems faced by tourism
industry in the present world. The report also determined various strategies for development of
tourism industry and changes in environment affecting tourism and tourism development.
Furthermore, the report included information pack consisting training methods and various types
of tourism in the global industry.
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REFERENCES
Books and Journals
Becker, E., 2016. Overbooked: The exploding business of travel and tourism. Simon and
Schuster.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel
and tourism.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Walker, J. R. and Walker, J. T., 2016. Introduction to hospitality management. Prentice Hall.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29.
Riley, M., 2014. Human resource management in the hospitality and tourism industry.
Routledge.
Pulido-Fernández, J.I., Andrades-Caldito, L. and Sánchez-Rivero, M., 2015. Is sustainable
tourism an obstacle to the economic performance of the tourism industry? Evidence from
an international empirical study. Journal of Sustainable Tourism, 23(1), pp.47-64.
Cook, R.A., Hsu, C.H. and Marqua, J.J., 2014. Tourism: the business of hospitality and travel.
Boston, MA: Pearson.
Baum, T. ed., 2016. Human resource issues in international tourism. Elsevier.
Martínez, P., Pérez, A. and Del Bosque, I.R., 2014. Exploring the role of CSR in the
organizational identity of hospitality companies: A case from the Spanish tourism
industry. Journal of business ethics, 124(1), pp.47-66.
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