CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

Added on - 03 Dec 2019

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CONTEMPORARYISSUES IN TRAVELAND TOURISM
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Contemporary tourism issues faced by tourism sector...........................................................1Critical examination of issues................................................................................................3Business model implication....................................................................................................5Respond to changing global demand in the economy............................................................7Future directions for Global sustainable tourism in New-Zealand........................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10APPENDICES...............................................................................................................................12Industry analysis of travel and tourism sector......................................................................12Changing perspectives in travel and tourism sector.............................................................13
INTRODUCTIONTravel and tourism sector is growing vastly in the global economy. Developing nationsand liberal policies of the economy are creating positive impact on the growth of the industry.Rising standards of living and increasing disposable income of the individuals are the crucialfactors which are significantly contributing on the growth of consumer demand for travel andtourism activities (Liu, Tzeng and Lee, 2012). Every country is developing effective and welldefined policies for attracting wide range of travellers within the nation. This has helped inenhancing the economic positions of the country and has contributed in high growth measuresfor the businesses as well.Demand for international tourism is continuously rising in the economy. Impact of globalfactors and business integration plays a significant role for enhancing organizational growth inthe sector (Pastras and Bramwell, 2013). The presents study will carry out an in-depth theoreticalanalysis of the subject and attain extensive knowledge about theories, practices and strategiesadopted by the companies which has effectively contributed in developing the industry. Thereport will analyse the contemporary issues and changing market condition in the sector. It willimplement a range of models and tools to ascertain the issues and evaluate its contribution inindustrial growth.It aims to build the understanding about the development of travel andtourism, its impact and different level of integration for services which makes the industryprofitable and helps in overall growth of the country.Contemporary tourism issues faced by tourism sectorNew Zealand is a growing and established country of the world. Tourism has significantcontribution in economic development of the country. The internal and external analysis of thecountry analysed that tourism opportunities in New Zealand is high and significant. Foreigntravellers visit the nation for leisure travels, holidays, natural tourism and relaxation. In addition,the scope of job opportunities and education has also developed within the nation. However,Kilkenny, (2010)analysed that New Zealand has wide scope for enhancing the industry growththrough medical and eco-tourism practises. These contemporary practices have the strength todevelop a significant impact on the industrial growth of the county. However,Lee and Chang,(2012)analysed certain critical challenges that may restrict the growth of these factors in thecountry.1