Contemporary Issues Travel and tourism

Added on - 03 Dec 2019

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CONTEMPORARY ISSUES1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................4TASK 1.................................................................................................................................................41.1 Current issues that drive change in the travel and tourism sector.........................................41.2 Analysis of the current issues through appropriate methods and resources..........................5TASK 2.................................................................................................................................................62.1 Current trends influencing the change in the travel and tourism sector................................62.2 Analysis of the current trend.................................................................................................7TASK 3.................................................................................................................................................83.1 Ways in which travel and tourism can respond to changes...................................................83.2 Strategy for responding to change........................................................................................93.3 Justification of strategies.....................................................................................................11TASK 4...............................................................................................................................................114.1 Impact of issues and trends that affect travel and tourism industry....................................114.2 Consequences of business failing to respond to market changes........................................15CONCLUSION..................................................................................................................................16REFERENCES...................................................................................................................................172
ILLUSTRATION INDEXIllustration 1: Rome..............................................................................................................................6Illustration 2: PEST Analysis..............................................................................................................11Illustration 3: Growth Rate of Industries in Comparison to Tourism Industry in UK........................13Illustration 4: Graphical Representation of Growth Rate of Industries in Comparison to TourismIndustry in UK....................................................................................................................................13Illustration 5: Components of Revenue of Tourism Industry.............................................................15Illustration 6: Graphical Representation of Components of Revenue of Tourism Industry...............15Illustration 7: Total Number of Visitors and Their Spending in UK..................................................163
INTRODUCTIONThe challenges faced by the tourism and travel industry can affect their contribution andstructure in the economy. This industry is highly volatile in nature and is dependent on differentfactors. Further, this report enlightens different aspects of the mentioned industry. In this report, wehave used various techniques for understanding the current trends and issues in this particular sector(Buda andMcIntosh, 2013). Besides this, the impacts of changes have also been explained, togetherwith the description of the preventive steps for reducing the negative impacts of the changes. Theprime focus in this report has been paid upon the strategy formulation task.TASK 11.1 Current issues that drive change in the travel and tourism sectorThe fastest growing industry in the world is the tourism and travel industry. The past fewyears had revealed drastic change in this sector in terms of its advancement and development. Thesehave also given birth to several other issues which are affecting the industry slowly. So, it isessential to eliminate these issues.Rome lies in the list of most prominent places in Europeand so itis always crowdedwith travellers(Conrady and Buck, 2011). This place has developed immenselyaccording to the present era and it has its own history.There are several problems that make animpact onthe local environment, society, etc. of this place as huge number of visitors visits thisplace every day. Some of the issues and advancements are as follows:Terrorism:It is among the most emergingproblemsin the tourism sector. Terrorists visitthe places as tourists in order to fulfil their bad intentions. Rome is also facing such issues.Recently, some terrorists have blasted the embassy of Rome in which several people losttheir lives in this incident. Though this incident has made the government of Rome totighten the security but still people are afraid of such activities (Geraghty and Torres, 2009).Rise in globalisation:Globalisation has a positive as well as negative impact on the tourismand travel industry. It has raised awareness among the people and as a result the city hasbecome capable of attracting more tourists. As a result, income level of the citizens has beenincreased which has helped them in developing themselves. However, it has also affectedculture of the society adversely and had inspired the people from all over the world to visitthe city (Platzer, 2014).Changing customer needs:The demands and needs of the customers keeps on changingwith the time. So, the organizations in the city are compelled to adopt the same in theirbusinesses. Thus, in order to increase the customers, the companies are rendering differentpackages as per the needs and demands of the customers.4
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