Contemporary Issues in Travel & Tourism: A Case Study of Whitbread Plc

This report examines the latest problems and trends in the travel and tourism sector, focusing on the case of Whitbread Plc. It analyzes the company's responses to market changes, including political, economic, social, and technological factors. The report also discusses the impacts of current trends on the travel and tourism industry as a whole, highlighting the importance of adapting to change for business success.