Tourism Business Adaptation Strategies

This assignment examines the importance of adapting to market changes for successful tourism businesses. It delves into factors like customer demographics, customized travel packages, and security considerations. Students are tasked with evaluating how businesses can leverage these factors to attract customers, maintain profitability, and contribute to economic growth.

Contemporary issues in
Travel & Tourism

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 problems driving changes in travel and touristry sector...................................................3
1.2 Analysing totally different problems poignant travel and touristry sector.......................5
TASK 2............................................................................................................................................6
2.1 Current trends influencing amendment in travel and touristry.........................................6
2.2 Current trends in several sector of touristry.....................................................................7
TASK 3............................................................................................................................................7
3.1 Response of touristry sector towards amendment............................................................7
3.2 methods to reply towards the changes in travel and touristry..........................................8
3.3 methods for develops response of selected travel and touristry response towards the
changes...................................................................................................................................9
TASK 4............................................................................................................................................1
4.1 Analyse the impacts of issues and trends that drive change in Travel and Tourism Sector
................................................................................................................................................1
4.2 Discuss the likely consequences of businesses failing to respond to market changes.....2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
There square measure several up to date problems connected with the expansion of travel
and tourist business. The tourist business is growing with high pace scale with facilitate of
technological advancement and therefore the increasing security level in their services
(Moutinho, 2011)(Connell, 2013). These aspects square measure fostering the business growth of
travel and tourist companies additionally as conjointly developing wants of driving new
changes within the strategic practices of tourist business so as to trot out dynamical wants and
influencing aspects a lot of responsibly in marketplace.
In this specific report numerous problems square measure mentioned in conjunction
with learning regarding their impact on the new methods and techniques developed by business
organisations. This assignment conjointly studies regarding the present dynamical trends and
analysing their ruefulness and impact on the expansion of travel and tourist business.
TASK 1
1.1 problems driving changes in travel and tourist sector.
The tourist business is growing with quicker rate within the marketplace.
This specific sector is saw numerous technological advancement and development over the
amount of your time. in conjunction with this, development of tourist sector arises a number
of the problem within the external and internal operating surroundings that square
measure limiting the longer term growth of the business. So, so as to react responsibly towards
these driving amendment problems within the travel and tourist the corporate have to be
compelled to assess several drawback on totally different grounds. this could be followed by
providing coaching to the new joined worker within the organisation so as to trot
out these problems effectively. a number of the matter or problems sweet-faced by the travel
business square measure mentioned below.
Technological advancement: this can be one in all the foremost vital facet that is
driving amendment within the travel and tourist sector. This specific advancement results in the
changes in numerous dimension of the tourist business (Evans, Stonehouse and Campbell, 2012).
With helps of technology the travel and tourist businesses is distended to a unique level of
growth. Like for Associate in Nursing example the welcome business and therefore the aviation
company is ready to produce their services to giant client base with facilitate of

latest technologies like on-line reservation and conformation of bookings. This
provides higher accessibility to the services of the businesses by customers dealing within
the travel and tourist sector. The client will review regarding the actual destination
and conjointly determine numerous tourist agency United Nations agency square
measure serving services for the precise location. So, the technology advance results in Associate
in Nursing new changes within the several sector and mostly contributed in growth of
company in conjunction with this technological advancement conjointly results in several ill-
gotten practices and unfair method with the shoppers in travel and tourist sector. Like as an
example the businesses square measure claiming the higher services particle on-line portal of
firm however truly they're providing calibre services at higher charges (Wachowiak, 2016). this
can be the foremost disadvantage of technology within the tourist sector thanks to that the
expansion of sector is limiting in marketplace.
augmented environmental awareness: this can be another aspects that square measure driving
new changes within the practices of the travel and tourist business. the businesses delivering
services to the current several business square measure aware of the natural conditions and
therefore the got to shield the natural surroundings of earth. With growth of the travel
and tourist sector the pollution and waste is additionally increasing that affects and therefore
the natural conditions of specific destination to giant extent. whereas the corporate is dynamical
practices so as to foster inexperienced tourist within the marketplace. this may contribute
in higher surroundings and protection of vital natural resources. The waste within
the tourer destination ought to be drop properly so this doesn't have an effect on natural
conditions of the situation (Lyons and et. al., 2012). The travel and tourist business is
additionally spreading awareness and therefore the information within the customers
and numerous involving businesses so as to safeguard and maintain safety of
natural surroundings. If the businesses aren't aware of the necessity to
safeguard natural surroundings this may influence the entire earth {and the|and therefore the|
and conjointly the} individuals also which can become a serious issue for the travel
and tourist business.
augmented security: Security is one in all the foremost vital aspects for a personal and
their relations. Whereas concerned in any of the tourist activities individual 1st access the
safety level of the services given by country government and involving businesses

in tourist business. This wants a large investment at national and international level to
produce security within the country and provided a decent surroundings for the tourists. once the
case of 9/11 accident the countries saw numerous delivering changes within the international and
national policies to take care of the safety level in then tourist sector (Pritchard, Morgan and
Ateljevic, 2011). The America limit entry of the Muslims in territory boundaries and
individual have to be compelled to follow hunt procedures to enter in European
country once several business. So, the augmented security is that the another issue that is driving
new changes in tourist sector so as to produce higher satisfactory surroundings to tourists
and guests.
1.2 Analysing totally different problems poignant travel and touristry sector.
There square measure several problems that square measure driving amendment within
the growth and practices of the travel and tourist business within the marketplace.
{the numerous|the varied|the assorted} business square measure developing various methods in
response to those influencing factors that square measure driving important amendment within
the fostering and limiting the tourist business development and growth. one in all the
foremost issue that affects the travel sector is dynamical currency costs in several countries. this
can be influencing the tourist growth in a number of the
situation to giant extent. whereas another issue are often dynamical governmental
policies that affects growth of travel and tourist sector to giant extent. The strictness {and the|and
therefore the|and conjointly the} legal actions relation with the assorted legislation of country
also affects the event of tourer corporations within the nation (Sharpley and Stone,
2010). because the legal provisions square measure modified or amended on regular basis
whenever needed this might affects the present operating policies within the tourist sector and
enhance the procedures of tourer corporations to giant extent. Another issue are often economical
development of nation or the monetary crisis. this can be the another facet that is
driving amendment within the growth of business to the worldwide market. because
the nation that economically sturdy square measure growing their business in overseas and
earning a lot of profit. Some the opposite influencing issue like rise in fuel costs, economic
process, environmental awareness, security level in countries all square measure driving changes
to the methods and techniques of the business companies in operation in travel

and tourist business and therefore their responses towards the new trends in marketplace and
towards dynamical wants and the preferences of tourists.
TASK 2
2.1 Current trends influencing amendment in travel and tourist.
Selling trends square measure versatile in nature and it'll modify per the demand of
consumers. Company can analyse latest trends that facilitate in enforced alteration within
the place. In recently, individuals visit for brand new locations sure as shooting specific
motives:
• Adventures tourist- it's one in all the popular tourism destination during this time. the
most purpose of the foremost of the guests square measure return for GB to fun at
adventures. this can be a form of adventures that enhance level of satisfaction of person and the
other team. it's necessary for cited firm is to rearrange trip for guest in these locations (Kusluvan
and et. al., 2010).
• Sports tourism- this can be conjointly one in all the celebrated place for tourer wherever they
were invariable return for watch totally different sports games. There square
measure numerous those that return for visit for seeing these places. In UK, most of travellers
main aim is to attracting towards sizeable amount of individuals towards differing types of sports
tournaments (Hall, 2010). this may assist company simply for increasing their profit
and conjointly organise many reasonably practices in these locations. this may generate financial
gain in high level and therefore the main objective is to draw in a lot
of individuals for looking these Olympic games.
As per the on top of mentioned image, there square measure many range of
tourists that square measure ceaselessly enhancing in United Kingdom from 2014. Therefore,
this sweetening ceaselessly growing in 2016 conjointly in effective manner (Crooks, and et. al.,
2011). this may facilitate in rising their economic process rate and conjointly increasing financial
gain in these years. In 2016, it'll invariably aiming to thirty six.7m in a very year.
It clearly explained that market can expand by launching new services and merchandise for his
or her potential customers. this may assist company for taking accessible opportunities
that square measure arises within the giant market place. they'll vie with their competitors at
competitive place.

2.2 Current trends in several sector of tourist.
TASK 3
3.1 Response of tourist sector towards amendment.
Tourist sector is increasing day by day thanks to emergence of range of corporations for
generating most revenue in a very minimum length. Therefore, these enterprise square
measure bobbing up with numerous concepts or trends for capturing attention
of numerous tourer. Thus, to trot out these competition existing corporations got to modify their
current policies and methods for attaining set objectives or goals. in conjunction with this
if there's Associate in Nursing reformation in surroundings of an enterprise then it directly have
a bigger impact on business operations of tourist business. Initially, range of companies United
Nations agency square measure concerned in a very motion sector uses ancient techniques for
managing or control their task or activities (Desbordes and prelate, 2012). Later
on, it's been known by higher authority of existing corporations that adopted tool isn't pretty

much acceptable or effective as managers aren't ready to communicate with purchasers United
Nations agency influence their sales. except for this, if travel and tourist sector goes to
adopt fashionable technology then they get succeeded achieve set objectives. Thus,
advanced instrumentality that is employed by motion corporations are; increase usage of web,
social sites for obtaining aware of opinions of domestic additionally as
foreign purchasers. it's elementary for referred association to change their policies to
reply towards changes that incurred in society. Hence, it's indispensable for associations to
implement an efficient procedure for responding to advanced encompassing effectively.
However, for on top of outlined purpose Associate in
Nursing enterprise might use blighter investigation that is delineate as follows:-
Political each enterprise making an attempt to increase their business in a very broader
sense for gaining most advantages in a very minimum length by satisfying customers’ demands.
Therefore, they're establishing their branches in numerous nations; so it's indispensable for them
to assess the things of states before growth method. restrictive bodies of each nation amended
few rules Associate in Nursing regulation or impose tax policies that have a bigger influence
on advantages of an enterprise.
Economical According to the current issue a company have to be compelled
to verify charge per unit and its fluctuations in country. Therefore, it's essential for
organization to spot currency rate before establishing their branches across the world. If values is
minimum then they needs taking acceptable steps for profit maximization.
Social Taste and preferences of tourer square measure needed to be determined so all the
services square measure provided to them in accordance with their preferences.
Technological In the dynamical surroundings there square measure numerous technological
changes that keep occurring and that they square measure to be incorporated in business by
managers.
3.2 methods to reply towards the changes in travel and tourist.
An tourist operation firm will react responsibly towards the current opportunities within
the marketplace which can facilitate in increasing the business at higher peak.
This accomplishment are often accomplished by operating strategically within the marketplace
by analysing the poignant problems and therefore the dynamical trends in marketplace.
The tourer company will act with confidence and strategically towards {the numerous|the varied|

the assorted} opportunities within the several sector by effecting SWOT analysis of the firm
and distinctive strength and weaknesses of the firm in conjunction with assessing various
opportunities and threats gift within the market to expands business.
Strength: The tour in operation firm has advantage because the company is
functioning as little scale venture that is simple to manage and keep records on the business
operations (Kang, and et. al., 2012). The dynamical world surroundings is additionally having
lesser impact on the tiny scale business growth in travel and tourist sector.
Weaknesses: one in all the foremost domestically in operation tour business is that the
corporate has less innovative approach. conjointly the firm has less exposure to the
external surroundings and therefore the dynamical trends and therefore the problems that square
measure driving amendment within the travel and tourist business.
Opportunities: New technological advancement are often Associate in Nursing profitable
and developing opportunities for the business dealing in travel and tourist business. The firm
{can conjointly|also can|can even|may also|may} choose enhancing the safety level within
the services providing procedure which can also helps in developing competitive advantage in
marketplace.
Threats: one in all the threat to the firm is lower earning and lack of funds to take a
position for growth of business. Another threat to the enterprise are often lack of environmental
awareness which can wants strategically acting towards the problem that square measure driving
changes within the current trends within the business development set
up of tourist business (Falk, and et. al., 2012).
3.3 methods for develops response of selected travel and tourist response towards the changes.
The on top of mentioned techniques are often helpful for developing some
profitable methods for the expansion and development of the travel and tourist sector. The plan
of action developed is extremely a lot of important in work as per the dynamical trends
and handling the assorted problems and factors influencing
the tourist sector. blighter analysis are often helpful in distinctive the assorted aspects which
can restricts or foster the tourist business growth in marketplace. Like as an example the stable
political surroundings and accountable government can invariably fosters growth of tourist. The
national and international brass can support property tourist and conjointly intended the eco-
tourism in country.

whereas SWOT Associate in Nursing analysis are often helpful in
assessing numerous opportunities that square measure on the market in marketplace and an
tour in operation company will access these opportunities and prospects by utilising
organisation competency and strength strategically and tactically (Morgan, Pritchard and Pride,
2011). New selling combine methods developed by the firm in developing niche selling by
analysing the present trend of travel and tourist in marketplace are often profitable for the firm.
As this may give higher accessibility of services to the client and helps in accomplishing
the dynamical expectation of individual and tourer with react to giving tourist merchandise,
packages and conjointly the tourer destination.

TASK 4
4.1 Analyse the impacts of issues and trends that drive change in Travel and Tourism Sector
The tourism business need to consider all the factors which affect the business of tourism sector.
Such factors can be divided into internal and external factors.
External factors:
Foreign Polices: Foreign policy of other countries along with maintaining healthy relation with
other countries make favourable as well as adverse effects on the tourism business. For
example if there is healthy relation between India and UK then the international VIS laws
are not rigorous and therefore the customers of UK faces no problems while travelling to
India (Mariani and et. al, 2014). Therefore if the relation between countries are not good and
healthy then it becomes difficult for tourist of both the countries to visit to such countries.
Currency Rates: Mostly visitors visit to such country in which their value of currency are not
diminished. Therefore the UK citizen avoid going to places in which their value of currency
are depreciated. UK is facing inflationary problems that will restrict their citizen not to make
plan of visit to desired locations (Palacios, 2010). For example if the citizen of UK carry
their country currency while travelling then the purchasing power of such tourist in US is
decreasing. There they can prefer those countries where the value of their currency are not
decreasing.
Security Protocol: It becomes difficult for UK citizens to get tourism visa for other countries due
to terrorist activities. Therefore the tourism business need to first implement some corrective
measures in order to provide safety to their tourists so that they can attain large number of
customers. Therefore providing safety and security of tourist plays an important role in
attracting Large number of customer from all over the world.
Internal factors:
There are some external factors also which affect the tourism business either positively or
negatively. Such factors includes:
Weather conditions: As there is short spell when the customers experience good weather
therefore there is limited time period for customer to visit in UK for getting experience of
good weather. The tourism is also based on the demographic of the country where large
1

number of people look to take jobs and internship during summer period which diminishing
the tourist chances by restricting the client of travel and tourism companies.
International Events: When any international programmes or events are conducted in any country
then the number of visitors in such country are also increases. For example international
events such as Olympics, the English premier league, music concerts etc. are inviting public
from all over the world to attend such events which directly helps in improving tourism
business (Standing, Tang-Taye and Boyer, 2014). The players or volunteers who came to
attend international event then they also prefer to visit tourist places of that country which
helps in generating income of tourism business. This will also helps in attaining good image
as well attain largest market share in economy of the country.
4.2 Discuss the likely consequences of businesses failing to respond to market changes
There is required for tourism business to determine following factors through which
business fails to respond to market changes:
Low consumer base: As it is observed by the tourism company that most of the travellers
who visit to tourist places are independent and solo traveller. Therefore the tourism business
need to focus on attracting independent travellers rather than inviting for family vacations. The
tourism business need to identify the targeted customers on the basis of demographic segment
and therefore implement polices and strategies to influence the independent tourist to come to
their tourist place which helps them in achieving growth and profit in business (Stone, 2012).
And if they failed to identify this demographic segments them they will lose the targeted
customers as well as the profit of business also may affected.
Restricted customised holiday packages leading to low Niche Tourism: As the tourist
visit tourist place with some objective therefore in order to make tourism business more
successful then they need to identify their objectives and thereafter offer customized packages to
them through online or offline. Mostly tourists travels with a motive of fun, Adventure etc.
therefore the tourism business need to focus on their interest and aspirations in order to fulfil
them in effective manner.
Security Reassurance: The safety and security are the main concern of traveller while
visiting tourist places. Therefore tourist business need to ensure their tourists about providing
safety and security measures in order to protect them from any terrorist activities so that they can
2

trust on the tourism company (Coghlan and Gooch, 2011). If the tourism company fails ton
provide security then no tourist can show their willingness to visit to their tourist place.
Lack of financial Assistance: Most of the people unable to visit tourist places due to lack
of financial assistance therefore the tourist company needs to provide financial advice to their
targeted customers relating to the managing of funds for travelling purpose. In order to attract
large number of customers the tourism business need to arrange funds to their customers through
providing loans to them through which the customers able to visit such tourist places. If the
tourism business fails to provide effective financial assistance then they also lose customers as
well creating negative image in front of tourists which make adverse impact on their profits.
CONCLUSION
As per the above mentioned report, it has been concluded that to make tourism business
more successful then they need to evaluate internal and external factors which can affect the
business. The tourism business also need to identify the customers on the basis of their objectives
and perform accordingly in order to fulfil their requirements. Successful tourism business
contributes more in improving economic growth of country. Therefore the tourism business
should focus on implementing some corrective measures to improve their business.
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REFERENCES
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