Current Trends in Travel and Tourism Industry

This presentation discusses the current trends in the travel and tourism industry, including the use of online sources for booking, mobile applications for sales, and niche marketing. It also explores the growing popularity of eco-tourism and urban tourism. The presentation provides insights into the opportunities and techniques used in the industry.

Contemporary Issue
TASK 2

2.1 Evaluating current trends influencing
the change in the travel and tourism
sector
There are wide range of recent developments in travel and tourism
industry that provide better and fruitful opportunities of growth and
development to tourism entities and individuals working in this sector.
Moreover, there are viable number of innovations in sector that must be
adopted by tourism organization to maximize their market share.
Positive perception can be developed among customers by using new
trends and techniques prevailing in the tourism industry. The major
trend in current scenario is use of online sources for booking of holiday
package. The marketing is also focus on the use of internet based
techniques for inducing customers to make purchase of tour packages.

Contd...
It help organization to target client in effective and efficient manner. The
prevailing trend also involve the use of mobile application for increasing the
sales of tour package. The holiday brochure can directly downloaded by
customers on their cellphone and individuals can be informed about new
offers, discount etc. further, there is increase in trend of niche marketing
which forces tourism company on focusing on specific areas to target
particular customer group.

Continue..
From various surveys, it has been ascertained that there are
large no of developing trends that can be emphasized by
organizations while functioning in travel and tourism industry
of UK. Such as, Eco-tourism is niche market that is gaining
high amount of popularity in current scenario. The tourism
customers prefer those destinations that are covered with natural
environment, wildlife etc. The prime concern of Eco tourism is
to enhance concern among visitors to protect environment and
promote the concept of sustainable tourism.

Eco tourism

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Other than this, there is increase trend of urban tourism. In this kind
of tourism customer prefer exploring amenities available in cities
like, resorts, pubs, night club, theme parks and restaurants etc. The
objective of customers is to indulge in recreational activities. In UK,
London is famous for urban tourism. It is also recognized among
top tourism places of globe. According to the reports by Office for
National Statistics, London attracts 15 million customers every year.
In 2015, the city welcomed 17.4 million international tourist. They
further help in boosting the UK economy by £11.8 billion.

Continue..
There is trend of urban tourism, which enable customer to visit
pubs, disco, restaurants etc. to get involved in leisure activities. The
famous city of UK, London is prime attraction point of international
travellers. It is also listed among top destination of world. As per the
ONS reports, London attracts 15 million customers every year. In
2015, the city welcomed 17.4 million international tourist. They
further help in boosting the UK economy by £11.8 billion.

Current Statistics.
The current statistics about travel and tourism industry showcase
that around £30 billion expenditure was done by visitors in urban
parts. In addition to this aspect, the ONS survey also support and
state that around in 2014, 34.4 million travellers visited UK. The
spending level of the visitors on tourism products and services is
also
increasing and thus serving as economy booster. In this context,
£21.8 billion money was incurred by travellers during their visit
to Britain.

Current statistics
Particulars Numbers
Total number of international tourist
spending in year 2015
US$22.072 billion
Total number of visitors in UK in year
2015.
36.115 million
The best rated destination of UK London with 15 million visitor in 2015
The average spending per visit £611
Total number of jobs created by UK
tourism
3.1 million while it support 284 million
individuals in employment.
Total contribution to GDP in 2015 US$7.2 trillion

2.2 Analysis of a current trend
using appropriate techniques
As stated earlier, there are various opportunities that are available in
tourism industry. Therefore tourism company are using various
contrasting technique used. Such as there is increase in niche
tourism. The small segment can be focused with the help of niche
market.
In the present context, the major growing niche market in current
scenario are, eco-tourism, cultural, educational, tourism, dark
tourism, sport tourism etc.

Contd...
In the present section focus can be given on dark tourism. It further involve
travelling to historic places which are related with sorrow, tragedy, disaster and
death.
Dark tourism stimulates those travellers that have peculiar interest in travelling to
places related to misery like, cemeteries, battle grounds, graveyards, prisons and
massacre etc.
UK is famous for many dark destinations. For example, tower of London, holocaust
museum, Jack the Ripper, Highgate cemetery, Bart’s Pathology Museum,etc.

Contd...
There are 10 famous dark destination in London which are
gaining popularity in present context. The Tower of London
among most popular site followed by Holocaust museum. It
has been identified that around 5 million individual visited
Tower of London in 2014. Likewise there are many dark
sites that are luring attention of many travellers. In addition
to this there are many dark sites in UK In addition to this
there are many dark sites in UK like, Bradford at West
Yorkshire, Whitby in North Yorkshire, Scotland's "secret"
bunker etc. Recently in 2015, government introduced
Northern Rails ESK Valley Service which facilitated
120,000 passengers to visit Whitby a dark destination.

Reasons for increased
popularity at dark sites
The prime reason for increased popularity of dark sites is due
to growing interest of individuals to gain knowledge about
history and experience the truth related to it by visiting
such places.
The young individuals visit the dark sites to experience
adventure and thrill. While many travellers visit dark sites
for academic research.
The government is also increasing the promotion of dark
sites so that tourism can be increased which will directly
benefit local population and help them in improving their
living standard.

References
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Clift, S. and Page, S., 2015. Health and the International Tourist
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