Contemporary Issues in Travel & Tourism

This assignment highlights contemporary problems in the travel and tourism sector, including barriers driving reforms, assessment of issues, recent trends, and strategies to respond to change. It explores the influence of current trends on the reformation of the tourism sector and provides an assessment of these trends using proper techniques and resources.

Contemporary issues in Travel &
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Barriers which are driving reforms in travel and tourism sector......................................1
1.2 Assessment of several issues with use of effective methods and tools............................3
TASK 2............................................................................................................................................4
2.1 Influence of current trends on reformation of tourism sector...........................................4
2.2 Assessment of recent trends using proper techniques and resources...............................6
TASK 3............................................................................................................................................6
3.1 Method of responding towards change in travelling sector..............................................6
3.2 Strategies using by company to respond towards change................................................7
3.3 Justification of schemes....................................................................................................8
TASK 4............................................................................................................................................8
4.1 Impact of issues and trends which drive modification in tourism sector.........................8
4.2 Consequences of failure...................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travelling means when a person go to distinctive topographical areas with various targets
for instance vacations, business deals, wedding, meander the world over, family outing and so on
(Introduction to travel and tourism, 2017). Tourist area builds continuously, therefore, company
needs to enlarge their business to increase their revenues (Kim, Prideaux and Timothy, 2016).
This assignment is divide into four segments which assist to highlight contemporary problems
which are arising in the sector of travel and tourism. Cox and Kings is a biggest voyaging
association which was established in almost 1757. Along with this, they are operating their
business in more than 20 nations. Fundamental aim of this report is to determine distinctive
alterations in market which will arise at worldwide limits because of presentation of various
thoughts. Aside from this, assignment is likewise featured classifiable strategies which are
embraced by a firm; therefore, they can provide response to tourist segment. Additionally, Cox
and Kings has to distinguish adequate arrangements and along with this make powerful steps;
hence, they can easily deal with modifications. Finally, report clarifies effect of hindrances as
well as current patterns which arise across the world on enterprise.
TASK 1
1.1 Barriers which are driving reforms in travel and tourism sector
Tourist segment is the most developing as well as developing organisation because of its
expanding request at global market. Various number of individuals visit to other places or
countries. Therefore, they can accomplish their personal targets in an effective way. For
example: they want to feel relaxed or refreshed from their hectic schedule so that they travel to
another venue. Furthermore, an enterprise wants to enhance their customer base and profits (Wu
and et. al., 2016). Hence, they are enhancing their business worldwide and provide services to
distinctive people. In this context, Cox and Kings is the largest and topmost travel and tourism
association and they are doing their business in many nations. They are trying to improve their
market share and reputation at global level. Thus, they will provide services to national and in
addition foreign person. Additionally, it is required for an employer of firm to develop strategies
in a flexible manner. Therefore, they can modify it as per the requirement of their customers in
an appropriate way. They need to evaluate their policies adequately so that they can easily find
1

out issues into them and resolve as soon as possible. In this manner, different difficulties or
obstruction which can arise are mentioned as below: Technological advancement: As time changes, need of new techniques or methods is
continuously increasing. This will be much advantageous for each and every kind of firm
to improve their profits like it helps to diminish time span of working or staff members
will complete their work quickly. For this aim, they will take assistance of internet. It
presents the improvement of technology (Oviedo-García, 2016). Hence, it is essential for
company to implement new or unique methodologies in their firm. Along with this, they
need to alter their strategies as per prerequisite of their clients. Thus, manager will fulfil
their demand effectively as well as efficiently. Furthermore, there are various advantages
to people if Cox and Kings is using modern techniques into their business. For an
example, an individual will book their tickets quickly because they can access online
administration anytime and anywhere as per their convenience. Further, sometimes,
employer has to take immediate judgement for the betterment of company which can
influence their revenue either directly or indirectly. Prerequisite of greatest security: Each and every kind of visitor needs protection from
company regarding health as they are much concerned about it. Thus, an organisation
needs to impose effective and proficient strategies related to security in their firm so that
they can provide benefits to their customers as per their needs and wants. Additionally,
superiors have to secure their clients from any kind of mis-happening or exploitation as it
can provide a huge impact on their life (Gössling, 2017). Rise of new markets: If manager of Cox and Kings want to get chances from
marketplace then they have to enlarge their business across the world. This will assist
them to improve their profits and reputation at marketplace. Firstly, it is required for them
to determine the needs and wants of distinctive people. Thus, they can fulfil it within an
appropriate period of time. But if they do not have appropriate resources then, this will be
difficult for them. Hence, enterprise needed suitable assets to deal with modification
effectively and in addition, to satisfy wants of clients.
 Recent national and international enactment: There are several acts as well as laws
developed by the government so that, they can eliminate any kind of differences or wrong
things which will affect the life of people. Therefore, it is required for an association to
2

take into under consideration regulations as well as rules. If there is any modifications
done by governing body then this can influence the decisions of company.
Thus, to evacuate above depicted problems, an affiliation has to make prompt activities
and in addition strides since it might restraint their growth and advancement.
1.2 Assessment of several issues with use of effective methods and tools
Issues resemble imperceptible seeds and it can arise at any period of time with no alert or
info. This will provide a huge impact on the achievement or development of company directly or
indirectly. Therefore, it is fundamental for the manager of Cox and Kings to find out obstruction
which are associated with their firm as it can influence their profits or reputation at marketplace.
Thus, to remove all issues, employers can utilize many tools or methods (Robinson and et. al.,
2016). Along with this, they need to take into under consideration all the facts as well as figures
which will assist them to attain coveted targets and objectives in an effective and efficient way.
Indeed, every individual wants to visit those places which take less fund and maximum
satisfaction without any difficulty. Furthermore, person wants to go those places where they do
not have stress and will feel safe, as no one wants to go to those destinations where there are lots
of danger. Therefore, while employer is taking proper steps for their firm, they need to follow
them systematically and in addition, take judgement in an effective way to reduce entire
difficulties. As a result, they can attract numerous people towards them. Apart from this, it is
necessary for them to alter strategies according to the needs of clients as well as recent trends.
Aside from this, there are couple of different problems which are facing through
company and these are effecting their operational activities in wide range. It is mentioned as
below:
 New markets are continuously increasing which are producing similar kind of products
and services (McWha and et. al., 2016).
 As now days, new or unique tool as well as methods are taking place which indicates
technological advancement.
 Adjustment in economy of country which is connected with request, rising costs and so
forth.
Thus, it is needed for administrative office to develop compelling procedures according
to past conditions however previously mentioned issues are additionally as of late measured. As
3

a result, it is fundamental for organization to change their approaches as well as plans for settling
on choices deliberately through considering entire essential figures or actualities.
In UK, it has been distinguished that company has exceptionally lively method for
checking framework at air terminal which will make disappointment in vacationer. Accordingly,
they have to explain policies and strategies to their clients to ask them for support. But, before
executing alterations employer of firm has to gather proper information as well as data as this
will assist them.
Primary: It is related with recent data and information and much adequate, for instance
interview.
Secondary: Company will gather data by utilizing many tools, such as newspapers,
journals, magazines and many more (Strzelecka, Nisbett and Woosnam, 2017).
With direction of primary source manager of an association can easily examine their
recent issues. Therefore, they can create a questionnaire which consist various form of questions.
Moreover, they can give it to their clients, national as well as international; therefore, they can
fulfil their demands accordingly. This will aid them to improve their revenues in an effective and
efficient manner.
Rather than this, terrorism problems is one of uncommon issue which can influence life
people and builds step by step because of coordinated effort amongst outside associations. In this
way, government assumes an exceptionally important part in shielding visitor from
psychological militant assaults through imposing various acts, standards, values, controls and
many more.
TASK 2
2.1 Influence of current trends on reformation of tourism sector
Nature of current trends as well as thoughts are. This will alter as per time because
change is never ending procedure. It is required for each and every kind of company to find out
trends and modifications which is related to business, as this can influence an enterprise either
directly or indirectly. For instance, there are several kind of people who has distinctive interest to
visit places or other nations. Consequently, trends in relation to travel as well as tourist segment
is continuously increasing, some of them are mentioned as beneath:
4

 Adventure tourism: There are various sorts of people want to experience new or unique
things into their life; therefore, they want to visit some adventurous places. In recent
times, youngsters as well as students want to explore new venues or go to numerous
places; so that, they can experience new things, such as swim with whale shark, African
safari and many more (Yüksel, 2017). Hence, it is necessary for an organisation to plan
this type of trips for their visitors. This aid to develop their interest and along with this,
manager of firm will pull numerous people towards them. Sports tourism: This aids to pull people in huge manner and they visit new places with
aim to watch Olympics, national games and so forth. For example: Paralympics assists
different tourist area to create most extreme income in the year of 2012, as persons come
into nation to see games. Food tourism: Several individuals want to taste variety of foods and beverages. It will
include French, Spanish, Italian, Mexican, Indian and many more. Along with this, some
of them want to learn how they can cook these sort of food appropriately. For above
stated purpose, many students visit another places; therefore, they can learn new things
and improve their skills as well as knowledge in an effective and efficient manner.
Hence, it is essential for an organisation to create this type of facilities for their guests. Mobile photography: As indicated by this, numerous persons want to capture pictures of
interesting spots such as adventurous venues, mountains, sunrise, creatures, sunset and so
forth. In this manner administrators of an association need to develop packages of
holidays for picture takers and in addition guarantee that they will get every facility
which they require in their leaves (Timothy, 2017).
 Business and relaxation travel: Many companies want to enlarge their firm; therefore,
they can improve their profits by providing services to national as well as international
customers. Indeed, several people are going to one place to some other for pleasure, get-
away, family outings, quality time, picnic and many more.
Therefore, these all can increase if there is any kind of alteration in preferences and tastes
of consumers. Additionally, it is essential for an employer to pay attention to all those exercises
which are requisite for guests at the time of their journey.
2.2 Assessment of recent trends using proper techniques and resources
Covered in Poster.
5

TASK 3
3.1 Method of responding towards change in travelling sector
Any sort of alterations can influence working of an organisation as all functions are
connected with each other. It is required for a company to provide response to changes
accordingly (Elliot and Papadopoulos, 2016). There are many associations which never want
modifications into their firm, irrespective of this, some of the firms require to alter their policies
as per time. This will aid them in their long term survival and cater benefits also.
At first, many associations which were engaged in sector of travel and tourist adopted
those techniques and methods which were traditional in nature. This will not much advantageous
for firm to enhance their revenues for long time span. Old technologies or methodologies are not
helpful to achieve targets of company. Additionally, with assistance of them, manager is not
much able to produce innovative methods or services. As a result, this can hamper growth and
success of an affiliation. Hence, it is required for superior of global airline group to alter their
strategies as well as policies as per time to satisfy wants and needs of customers in an effective
and proper manner. They can also grow at international market which will improve their
goodwill over there.
Henceforth, to examine all above described issues, manage needs to conduct PEST
investigation because entire difficulties are associated with political, social, economical as well
as technological (Tussyadiah and Pesonen, 2016). In this manner appropriate depiction is said
beneath:
Political: Each and every kind of firm wants to enlarge their business across the world;
thus, they can improve their profits. But there are many regulations as well as rules are framed
by government which will restrict them. Hence, it is required for them to complete all legal
norms which are linked with their business.
Economical: Fundamental function of an organisation is to find out rate of exchange of
country as it can alter regularly. Therefore, they have to take appropriate strides to gain higher
income.
Social: Social people are foremost part of each and every type of enterprise, as they are
those individuals who are end user of any items or services. Thus, it is necessary for a company
to alter their goods according to inclinations as well as tastes of their customers.
6

Technological: In modern days, new or unique techniques and methods are introducing
at marketplace on continuous basis. It is needed organisations to utilize new tools into their firm;
so that, they will enhance their work efficiency and effectiveness (Yan and et. al., 2016).
3.2 Strategies using by company to respond towards change
If there is any kind of modifications in products as well as services then it will affect
operational activities of an enterprise as there functions are much connected with each other.
Hence, to deal with various kinds of alterations manager needs to develop some policies. This
will aid them to resolve difficulties in an appropriate way. Additionally, it is requisite for
superior to find out short and in addition long term targets; therefore, it can accomplish within
minimum period of time. Manager has to share mission as well as vision of firm with staff
members; so that, they can aid them adequately. To improve customer base, employer has to
manufacture creative or unique goods for their consumers. By identifying needs and demands of
their customers they can modify their strategies also.
There is an association named, International airlines, which is set up in United Kingdom.
They have approx 440 aeroplanes and in addition they are providing their services approximately
245 places. There are some competitors of this company which are quickly enhancing their
profits, such as British airways as well as Lberia (Mansfeld, Jonas and Cahaner, 2016). Thus, it
is required for firms to alter their policies timely which are doing their business in airlines
industries.
British Airways: It is most popular aircraft which is famous because of their perfect time
as well as best services. They are having lots of clients and high market share in market.
Furthermore, they are utilizing unique technologies into their business which aid them to
accomplish needs and wants of their clients in an effective way. Along with this, they are
enlarging their firm to improve their revenues.
Lberia: This needs to modify their business as per business environment; thus, they can
maintain their goodwill at marketplace. To enhance their sales, they have to adopt distinctive
strategies as well as policies.
Therefore, it has been comprehended that information which are described above will
cater direction to IAG as this will assist them at the time of their alteration procedure. Along with
this, it will provide growth as well as advancement to them. Instead of all of this, manager has to
7

create some appropriate plan; thus, they can attain their coveted targets within minimum period
of time (Mostafanezhad and et. al., 2016).
3.3 Justification of schemes
Various kinds of policies or strategies are used by IAG; hence, they can easily face
typical circumstances which are facing by an organisation. If company is adopting efficient and
in addition adequate methodologies then, this will aid them to pull many consumers towards
them. As a result, they can accomplish entire targets and goals appropriately. Both sort of firms
needs to alter their policies; so that, they can fulfil demands of their users. A proper alteration aid
to increase customer demands.
British Airways wants to gain high incomes and for this purpose, they are offering
effective services to clients. To attain desired targets within limited time span, they have to be
clear regarding their mission and vision. To acquire specific updates of market, manager will
lead PEST investigation for their business (Steele, Dredge and Scherrer, 2017).
TASK 4
4.1 Impact of issues and trends which drive modification in tourism sector
Many kind of problems can affect Myla either directly or indirectly as it is a tourist
company. They are famous for their convenience as well as quality services. It is established in
United Kingdom and they have almost 12 offices over there. Environment is dynamic in nature;
therefore, an association has to modify their policies and strategies accordingly. There are many
aspects where alterations can be done are mentioned as beneath:
Change in Structure: It is base for each and every kind of organisation. It is developed
as per business and consider as a backbone of all firm. Therefore, if there is any sort of
alterations in it then, entire business will get affected (Weaver and Jin, 2016). There are some
structural alterations are mentioned as beneath: Merger: As indicated by this, when two associations connect with each other and
formulate third firm. Acquisition: According to this, when a big enterprise buy a small company to improve
their market share. This will change their overall framework and increase number of staff
members. As culture of organisation is totally then; thus, many difficulties will face by
employees. To reduce it manager can cater training to them.
8

 Liquidation: As per this, an association will sell their resources for cash; therefore, they
can pay their debts easily. Some of organisations liquidate those assets which are not
useful for them.
On employment level: As indicated by this, there is alterations made in the position of
workers. They can get transfer by their manager from one division to another, from one place to
other and many more. If there is any kind of modifications done in Myla then, this can diminish
their sales. Position must be given to employee as per their knowledge and skills; hence, they can
manage things effectively as well as efficiently (Isaac and et. al., 2017).
Technology: This kind of element can also provide impact to business of Myla. They can
utilize new tools and methods into their business to improve their work efficiency and remove
unwanted cost.
4.2 Consequences of failure
It is important to adopt the changes that happens in business environment. Their are many
organisations who are adopting various eco friendly policy. Government in different countries
have special provisions relating to tax deduction for enterprise who are working for betterment of
environment. Below are some affect of ignoring market changes:
 If Myla do not respond to change in necessary time then they may face huge loss in term
of revenue and customers. Most of their permanent clients will switch their service
provider because people like to use new facilitates that is available in the market. If this
company fail to modify their business strategy then it will make a negative impact on
their goodwill.
 Suppliers are crucial part of a business, if company do not modify their operations in
essential time then they may have to lose some of their permanent suppliers (Pappas and
Bregoli, 2016).
 Employees are considered as the strength of an organisation, if Myla fail to cope up with
changes then their workers will leave the corporation. In this era, no one want to work on
updated policies.
In case Myla do not alter their working culture according to changed government regulations
then they may have to confront some legal consequence. This will result in loss of funds and bad
promotion of the company.
9

CONCLUSION
From above mentioned assignment it has been comprehended that it is fundamental for a
manger to determine contemporary difficulties in travel and tourism; therefore, company will do
their activities in an effective and efficient manner. They need to find out issues appropriately as
it can hamper their growth and development at global level. An enterprise has to develop some
strategies so that they can attract numerous clients towards them. They have to take care about
tastes and inclinations of their consumers. In this report, there is a description about Myla travel
which is providing best and adequate services to their customers.
10

REFERENCES
Books and Journals:
Elliot, S. and Papadopoulos, N., 2016. Of products and tourism destinations: An integrative,
cross-national study of place image. Journal of Business Research. 69(3). pp.1157-
1165.
Gössling, S., 2017. Tourism, tourist learning and sustainability: an exploratory discussion of
complexities, problems and opportunities. Journal of Sustainable Tourism. pp.1-15.
Isaac, R. K. and et. al., 2017. Understanding Dutch visitors' motivations to concentration camp
memorials. Current Issues in Tourism. pp.1-16.
Kim, S. S., Prideaux, B. and Timothy, D., 2016. Factors affecting bilateral Chinese and Japanese
travel. Annals of Tourism Research. 61. pp.80-95.
Mansfeld, Y., Jonas, A. and Cahaner, L., 2016. Between tourists’ faith and perceptions of travel
risk: An exploratory study of the Israeli Haredi community. Journal of travel research.
55(3). pp.395-413.
McWha, M. R. and et. al., 2016. Writing for the anti-tourist? Imagining the contemporary travel
magazine reader as an authentic experience seeker. Current Issues in Tourism. 19(1).
pp.85-99.
Mostafanezhad, M. and et. al., 2016. Political ecology of tourism: community, power and the
environment. Routledge.
Oviedo-García, M. Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management. 52. pp.586-592.
Pappas, N. and Bregoli, I. eds., 2016. Global dynamics in travel, tourism, and hospitality. IGI
global.
Robinson, P. and et. al., 2016. Operations management in the travel industry. CABI.
Steele, J., Dredge, D. and Scherrer, P., 2017. Monitoring and evaluation practices of volunteer
tourism organisations. Journal of Sustainable Tourism. pp.1-17.
Strzelecka, M., Nisbett, G. S. and Woosnam, K. M., 2017. The hedonic nature of conservation
volunteer travel. Tourism Management. 63. pp.417-425.
Timothy, D. J. ed., 2017. Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
Tussyadiah, I. P. and Pesonen, J., 2016. Impacts of peer-to-peer accommodation use on travel
patterns. Journal of Travel Research. 55(8). pp.1022-1040.
Weaver, D. B. and Jin, X., 2016. Compassion as a neglected motivator for sustainable tourism.
Journal of Sustainable Tourism. 24(5). pp.657-672.
Wright, D. and Sharpley, R., 2016. Local community perceptions of disaster tourism: the case of
L'Aquila, Italy. Current Issues in Tourism. pp.1-17.
Wu, C.H. and et. al., 2016. An online niche-market tour identification system for the travel and
tourism industry. Internet Research. 26(1). pp.167-185.
Yan, B. J. and et. al., 2016. Investigating the motivation–experience relationship in a dark
tourism space: A case study of the Beichuan earthquake relics, China. Tourism
Management. 53. pp.108-121.
Yüksel, A., 2017. A critique of “Response Bias” in the tourism, travel and hospitality research.
Tourism Management. 59. pp.376-384.
Online:
11

Introduction to travel and tourism. 2017. [Online]. Available through:
<https://www.pearson.com/us/higher-education/professional---career/culinary--
hospitality--travel---tourism/travel---tourism/travel---tourism/introduction-to-travel-and-
tourism.html>. [Accessed on 25th October 2017].
12