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Contemporary Issues in Travel and Tourism (Analysis of current trends using appropriate methods) INTRODUCTION Itisessentialforcompanytoexamine entire existing trends which are going to take place in today's time. Therefore, if thereisany sortof problemarisethen administrativedepartmentcanutilize adequate steps to deal with circumstances. Asaresult,throughanalysingentire difficulties effectively, an organisation can easilydealwiththemandsatisfytheir guests more effectually. TECHNIQUES To deal with a specific segment of market, SnowDealcanutilizetheoryofniche market.Asindicatedbythismethod,a specificitemismoreappropriateto accomplish needs and wants of particular sector. Hence, location which is associated with this aspect will refer as niche tourist segment. It is fundamental for Snow Deal to examine current trends of market in a properwaysothattheycandevelop policies and strategies accordingly. There are several techniques which can be utilized by them to gather and determine current trends of market like primary, secondary, quantitative and qualitative. Hence, above mentioned methods will aid an enterprise to gather data and information and point of view also need to be taken. There are several niche tourism items and need to be examined by Snow Deal; thus, they can provide their services in better manner like adventure, film tourism, Eco tourism,Cruise,Wellness,Religious tourism, Medical, Golf as well as Polo. From above described niche tourist market, moreadequateisAdventure.Various individuals go United Kingdom with an aim to spend their holiday as well as free time with their families and in addition friends. It is very useful for manager to find out the best conclusion and judgement.Thus,administrativedivisioncaneasilyspendsome amount in niche tourist place adequately. As per the survey, it has been comprehended that rate of tourists is continuously increasing from last some years. It will help an association in the development of some strategies so that they can fulfil demands of visitors as per their preferencesandtastes. Itistheforemostwaytogenerate maximumrevenuesforbusinesssothat they can compete with their competitors at marketplace. It can be identified according to how many guests visit that place and take various adventures with their friends and families.Therefore,itisnecessaryfor manager of an enterprise to develop some kind of trips for their tourists and it will includemanythingssuchasvisit amusementpark, climbingon mountains andtripsinjungles.Hence,appropriate strategies need to be developed by Snow Deal, sothat they can manage each and everything in an appropriate way. CONCLUSIONN