Contemporary Issues in Travel & Tourism Sector Analysis

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Contemporary issues inTravel & Tourism
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................11.1 Analysing the issues that are currently driving change in the travel and tourism sector.....11.2 Analysing the different current issues using appropriate methods and resources................2Task 2...............................................................................................................................................32.1 Evaluating the current trends influencing change in the travel and tourism sector..............32.2 Analysing the current trends using appropriate techniques and resources...........................5Task 3...............................................................................................................................................53.1 Analysing how Whitbread businesses could respond to change...........................................53.2 Developing the strategies on how Whitbread businesses could respond to change.............63.3 Justifying the strategies for how selected Whitbread businesses could respond to change..7Task 4...............................................................................................................................................84.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector.....................................................................................................................................................84.2 Discussing the likely consequences of businesses failing to respond to market change......9CONCLUSION................................................................................................................................9REFERENCES.............................................................................................................................10
INTRODUCTIONTravel and tourism sector is an important part in the industry. This industry has spreadwide in very short period. It has shown great progress in industry. As this industry has grown inthese years , many issues have also created that affect the market. This is a fast growing industrythat has many advantages and also disadvantages as many issues are created by environment thataffect the organisation in certain ways. All these effects, causes and issues are stated in thisreport. This report will show the issues that are affecting the tourism sector and current trendsthat are influencing the industry and Strategies on how a certain organisation will respond to thechange in company (Becker, 2016). Also, consequences of business that fails to respond tomarket change are shown in the report.Task 11.1 Analysing the issues that are currently driving change in the travel and tourism sectorThe tourism sector has increased a lot in this fast growing world. Many competitionshave grown in this sector. This sector needs to have more specific strategy to grow in market andto remain in a constant position in market. To remain at a static position in market the industryhas to deal with many issues and respond to those issues patiently to get succeeded. To deal withthese issues, Titan Travel needs to cooperate and coordinate to manage the use of resourcesefficiently. The issues that are changing in the tourism sector are:Technological issues:With the changing world, technology is also changing very rapidly. So it calls for a quickchange in industry adopting the technology as fast as possible because with the changingtechnology customer are demanding more.They are updates with new technologies and in thiscompetitive world , the industry can't afford to be late in implementing techniques in theirbusiness as many other industries are waiting for the opportunities so Titan Travel needs to bequick in implementing the updated technology (Colantonio, 2017). Through this modificationand implementation in the technology, tourism can approach the clients in an effective way.Political issues:The change in political environment has a great impact on the industry and its growth.Political conflicts within parties creates political stress and that affects the tourism industry.These issues can't be dealt with but these are the policies that just need to be followed. The legalpolicies like tax filling, cleanliness as well as hygiene, security are required to be provided.1
Economic issues:With the change in financial issues like exchange rates, cost of fuel, annual economicsale, unemployment rates, interest rates, etc. many economic issues are arising that has badimpact in tourism business. The currency rates are also increasing due to exit of Britain fromEurope and that has influenced the tourism sector a lot. Thus, the economic changes has a greatimpact on the travel industry.Environmental issues:It is another type of issue that is creating change in travel and tourism sector. Preventionof nature plays a significant role in this issue. All the industries are given directions to createawareness about making the environment clean and save the nature. The industries contribute forthe safety and promotion of environment because the tourism sector is responsible for increase inpollution (Eugenio-Martin and Inchausti-Sintes, 2016). So the tourism sector has to createawareness among clients and keep the environment clean.1.2 Analysing the different current issues using appropriate methods and resources.The destinations like North Africa and Middle East have the ability to attract tourists andincrease the profit of travel and tourism. The conflict within these two places is causing a impacton reputation of the industry. Many protests are done and that are continuously discouragingpeople to choose those destinations for trip. So the industry is facing a lot of problems indeveloping the sector in market and especially in these conflict areas. Also, there is no profit andproductivity is for of the organisation.Also, the destinations like Tunisia and Egypt are facing conflicts within them. Also, theseplaces are the tourist destinations that gives the high revenue to the tourism industry but due toconflicts the industry is suffering from loss of tourists, no profits, no productivity. There is a lotof impact on the lifestyles of tourists by these conflicts. They avoid choosing these types ofdestinations and this impact badly on tourism industry.Counter terrorism is another issue in these places. These are the strategy or techniques toprevent terrorism. These can be military tactics, enforcement, etc. The increasing activities ofterrorists in these areas are creating a problem in safety of tourists so tourists find it unsafe totravel at those place having some kind of conflict (Hanna, Carter and Butler, 2015). Thegovernment states the law of counter terrorism which has decreased people's wish to select these2
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