Current Trends in Travel and Tourism Sector

Contemporary Issue
TASK 2

2.1 Evaluating current trends influencing
the change in the travel and tourism sector
It has been noticed that travel and tourism sector is having number of
developments that provides sustainable opportunities. In addition to this, there are
number of trends that are covered under travel and tourism sector. Perception of travellers
also get influenced due to emerging trends in travel and tourism sector.
Inbound and outbound tourism trends need to be considered in effective manner for
designing of activities. In the past, the sector was only focused towards specific areas but
nowadays the industry is considering different areas for optimistic development.
Travel and tourism sector has became classified in different areas such as
sustainable tourism, creative tourism, dark tourism, eco- tourism, sports tourism, etc.
Companies has also started focus on niche marketing techniques for long term
development.

Contd...
It facilitates business to target customer's in easy manner and meet their satisfaction level. In
this marketing, travel and tourism is attracting the customers by some specific tourism which
offers to tourists regarding some specific activity. Development can be accomplished by focusing
on emerging trends within UK tourism sector.
As per the detailed study, there are number of emerging trends that need to be consider by
organisations while operating business in UK travel and tourism sector. Eco-tourism is
considered as one of most essential section in current market conditions. People are nowadays
more attracted towards destinations that cover green culture.
In other aspect, destinations that cover natural elements, attracts customer's in effective
manner. It has been identified the awareness towards environmental aspects has boosted the
opportunities for the eco-tourism. Key purpose behind development of eco-tourism is to create
better awareness among people in regard to environment.

Contd...
It helps in understanding significance of natural aspects in human life. Tourism sector
design activities that can preserve environment in appropriate manner. UK number of
destinations that promotes wide range of wildlife and flora activities.
Authorities need to focus on development of such areas in order to attract more
customers and lead business to impressive level of success. It impacts the customer
perception and forces organisations to have changes in work style.
Other than this, sports tourism is also one of critical aspect that changes work style in
diverse manner. It is considered as tourism activities in which people visit to different
destinations for experiencing different sports activities. One of the best example of sports
tourism can be London during time of Olympics.