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Contemporary Issues in Travel & Tourism Plan and Justify an Integrated Promotional Campaign INTRODUCTION The travel and business enterprise trade goes through diversification within the current trends providing the marketplace for growth of the various trade. during this specific poster numerous trends within the business enterprise trade like eco-tourism, gray business enterprise and dark business enterprise is mentioned. This can be proven that the preferences of the folks area unit unendingly ever-changing with the time and lots of folks area unit concerned in availing the assorted services of commercial enterprise business, they're perpetually engaged in defrayal time off and ending recreational activities to require rest from the dial routine life. folks has developed varied hobbies and selections with relevance the services of traveler sector beside differentiating their preferences on the idea of kind of location or destination the operational tour businesses area unit providing. For an organization targeting the eco-tourist destination for providing packagetotheclientmaybeprofitable.thismayfacilitatein attracting a part of the traveler that have an interest in development of inexperienced commercial enterprise and conjointly love natural places to go to. This targets a specific teams of holiday makers Thedifferenttravelandbusinessfirmsar specializingintheirservicesanddynamic wants of tourists and their expectation with the tour operational companies. As operating with a business company individual ought to analyse the present trends in market and react consequently so as to supply the standard servicesasperthenewerwantsin marketplace. a number of the new trends to the business trade growth that ar prevailing in mind travelers|of holiday makers} and tourist argraybusiness,darkbusinessandeco- tourism. These will be helpful choices for a firmsoastodevelopaprofitableniche marketplace for he business. Current trends in Travel and tourism industry: The different travel and business firms ar specializing in their services and dynamic wants of tourists and their expectation with the tour operational companies. As operating with a business company individual ought to analyse the present trends in market and react consequently so as to supply the standard servicesasperthenewerwantsin marketplace. a number of the new trends to the business trade growth that ar prevailing in mind travelers|of holiday makers} and tourist argraybusiness,darkbusinessandeco- tourism. These will be helpful choices for a firmsoastodevelopaprofitableniche marketplace for he business.