Contemporary Issues in Marketing: An Overview of the 4Ps Marketing Mix

Contemporary issues in
marketing

Table of Content.
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An statement of marketing...........................................................................................................1
An statement of marketing mix....................................................................................................2
A brief hypothetical explanation of 4Ps marketing mix..............................................................2
Introduction of product and service.............................................................................................2
Application of 4Ps marketing mix to the selected product and service.......................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing mix is the process that consider different areas of focus as part of a across-the-
board marketing plan. Impressive marketing touches on a wide range of region as conflicting to
fixating on one message. It assist to determine marketing derivative in term of price, product,
promotion & place which offering meets a particular customer necessity or demand. Marketing
become an necessary tool in encourage a product/service to the consumer. At that place there are
many current issues in marketing and these are including up to date, across-the-board that the
person logical understanding of the local issues with marketing. The contemporary marketing
issues affect on change in global economics. People can conscious just about the goods that a
manufacturer is offering & influence them to buy that specific goods. These set of activity and
action plan are utilised by organisation to promote their goods and trade name in the market. It is
help in the take the attention of the consumer by innovative adverting. Enterprise Rent-A-Car is a
executive leasing company which is founded by Jack Taylor at St. Louis in 1957. He started with
7 cars & a belief that consumers will embracing the original concept of hiring auto mobiles
(Islam and et. al., 2018).
MAIN BODY
An statement of marketing
Marketing is defined as the activities of company that undertakes to promotes the
purchasing or selling of a good or services. Marketing is consider advertising, selling &
delivering goods to consumer and other business. The marketing learning has quickly moved and
reached a broad level but still process into some fixed changeable. It is also responsible for
identify, anticipating and appreciated consumer requirements with profit. The Morden marketing
has two different meaning according to the people which utilize this term. One significance of
marketing is explain as selling, determinant and influence through by some person always
viewed and discussed as business activities. Second meaning of marketing is explain as a
company's growth and success is depends to a large extent on identifying customers needs,
developing good product, pricing, distributing, and encourage them effectively. Without
commercialism people not conscious about the goods that the company is offering. Effective
marketing plan of action should be developed in order to make a goods into a brand (Anwarand
El-Bassiouny, 2020).
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