Contemporary Issues of Marketing Mix

Contemporary issues
of Marketing Mix

Table of Contents
INTRODUCTION ..........................................................................................................................4
Defining the Marketing .........................................................................................................5
Illustrating Marketing Mix ....................................................................................................5
Brief explanation of 4Ps Marketing Mix...............................................................................5
Introduction of Product/ Services...........................................................................................6
Elements of 4Ps marketing mix to the selected product/ service...........................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is defined what consumer need and want, this helps a business to direct and meet all
the needs of the consumer. There has been fast changes in marketing environment this includes
awareness and has increase importance of Marketing. Businesses has to face different elements
like increase competition, political changes, ecological changes and has to be more ecological
aware. Marketing has many variables and their levels that influences the target market. These
factors are price, place, product and promotion. The contemporary marketing issues are
emerging because of the changes in the global economies. This process helps the people to be
aware about the product and be familiar about the offering of producers and also influences them
to buy the products in target market. It also helps to create advertising and capture attention of
the consumers. Marketing Mix has specific element that includes the area of focus as a part of
wide market plan. This set of process are used by firms to promote their brand or product in
marketplace. Costa Coffee is a coffee-house based in British and there headquarters are in
Dunstable, England. This company was founded in London in 1971 by Sergio Costa and they
supplied roasted coffee as a wholesale operation. This project states the explanation of marketing
and marketing mix, there is introduction of Four P's of Marketing Mix which are Place,
promotion, price and product. This will also give the introduction of product and how the
application of 4Ps effect to the selected product.