Characteristics and Definition of Niche Tourism, Role of DMOs

Contemporary
Issues

Table of Contents
MAIN BODY...................................................................................................................................3
Characteristics and definition of niche tourism, role of DMOs ...........................................3
Impact of social media on sports event marketing and branding strategies..........................5

MAIN BODY
Characteristics and definition of niche tourism, role of DMOs
1. Niche Tourism
Generally niche tourism refers to the specific product of the tourism can be tailored to
meet the needs of a market segment or audience ( THE ROLE OF NICHE TOURISM
PRODUCTS IN DESTINATION DEVELOPMENT. 2011). Locations with the specific nice
products are available to established and position themselves as niche tourism. Niche tourism are
the specialized corners of the tourism industry. It is usually based on around visitors particular
interest or their needs (Tripathi., 2017) . This word is mansion when size of the market is very
small and it is not always the case. For example some of the sports Northern Ireland’s golf
organize event, they sell tickets during the event, people can book their tickets on their online
website. People who are interested can buy and confirm their seats. There are some other tourism
companies are also involved with them, and they purchase some tickets before match and
provide tour to the people who leave outside.
2. Key characteristics of niche tourism and how they are different
Niche tourism is different form the other tourism because companies who provide niche
tourism only focus on the single place. Some people just want to see old architecture, some of
them want to eat Michelin- starred restaurants and other wants to visit museum. Niche tourism is
any kind of activity or tourism which only focus on the specific activity which can usually
would not be the sole focus of the trip.
Interest of people
People who are interested in the destination or location or place so company can target
particular customers who can buy their tour packages and help them to organize their tour
successfully. It is important for them to target those people who may take interest.
Limited people
People will be limited so it is easy for tourism company to control and guide them
properly. They can mage their activities properly and organize their event successfully.
Management of the all activities are necessary task for the companies so its make easy for them
to arrange all the activities because of limited people.
Profit