Contemporary Issues Project

This report analyzes The Warwick Castle as a tourist attraction and conducts a SWOT analysis of the location. It provides recommendations for enhancing tourism activities.

Contemporary Issues Project
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Table of Contents
INTRODUCTION...........................................................................................................................3
Tourist attraction.........................................................................................................................3
LITERATURE REVIEW AND METHODS..................................................................................3
Definition of the SWOT..............................................................................................................3
Literature Review........................................................................................................................4
Method........................................................................................................................................4
FINDINGS AND DISCUSSION900...............................................................................................5
RECOMMENDATION...................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Tourist attraction places play significant role in enhancing tourism destination as well as
attracting large number of people towards that area (Wright, 2017). It is essential to have
knowledge and understanding about the area which will lead to attract more customers and
increase the awareness about the place in market area. This report is based on The Warwick
Castle. This is the chosen touristic attraction place which is located in London. The Warwick
Castle is known as the the Grade II listed public house which was build in year 1068. This is one
of the beautiful location which is located in Maida Vale, London. The main purpose of this
report is to gain information about this location. In this SWOT analysis of this area is analysed in
order to determine different factors that will help attracting more customers.
Tourist attraction
Warwick Castle is consider as the medieval castle which is a wooden fort that is
originally developed in 1068. This is a country town which is located in Warwickshire England
that is situated on the bend of River Avon. The Warwick Castle is one of the mostly visited
stately homes which is located in UK area. It has staterooms, great halls, dungeons as well as
torture chambers. This tourism attraction is majorly known for its wooden fort which is
magnificent castle. This castle have a history of over 1,100 years ago and it was the time when
invaders has began to move in on the Saxon land from the North.
LITERATURE REVIEW AND METHODS
Definition of the SWOT
SWOT analyse is consider as the effective model that will help in determining internal
capabilities or weakness as well as external opportunities and threats (Radley and Coram, 2018).
It is essential for researcher to consider SWOT analyse tool in order to take effective and
efficient data about the topic. SWOT analysis can be define as the framework that will help in
determining the competitive position which will be significant in developing strategic plan. This
is an effective techniques which will support is determining information about the topic and help
in planning for the growth and development. This model provide effective support to
organisation for better decision making process as well as determining uncovered opportunities
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for success. Through this organisation or individual will be able to determine all those factors
which are strength which will assist in gaining competitive edge over other rival companies.
Literature Review
According to the views of Cotsworlds info (2020), information and data about the The
Warwick data can be determine. Through this it has been analysed that it is a historical town of
Warwick. This destination is consider as the heart of the England and it is borders the northern
extremities of the Cotswolds. Warwickshire is a English country and its capital town is Warwick.
This are is mostly known for this magnificent castle which is consider as the England country top
attraction which is set in the gardens landscaped by capability Brown (Corp and Rimer, 2020).
This tourism attraction plan includes Warwick Castle, Warwick Museums, Shopping, St Mary's
Church, Horse racing, University, arts centre, Nicholas Park and various other places that will
attract more customers.
Method
There are different types of methods and approaches which could be consider by
researcher in order to collect information and data. It is essential for researcher to gather correct
and accurate data which could be used for effective decision making process of organisation. In
this report researcher will be considering secondary method of data collection. Secondary
method of data collection will lead to collect data from the information which is already
collected in primary sources of data collection. There are various types of sources that will
support researcher in collecting information through secondary data. This will includes online
data, government papers, books and journals, articles and various other sources. It is essential for
researcher to analyse the information form these sources in order to take better decision.
Researcher has considered online data and collected information form online website in
order to identify the various strength or weakness of respective tourist destination area. This
method is cost effective and through this researcher is able to collect information in less time. It
will provide more understanding about the topic as well as help in collecting data from different
sites in less time. In order to collect information through secondary data, researcher will not
require in depth understanding and knowledge about the topic (Busiakiewicz, 2017). Researcher
will be able to access data when ever required at any time and it is easily approachable to gather
information.
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FINDINGS AND DISCUSSION900
It is essential for researcher to correctly use SWOT analysis tool s in order to determine
different factors that is weakness or strength of business. SWOT analysis will help in identifying
various elements which will lead to increase the customer of tourism destination. Through
SWOT analysis approach The Warwick Castle is mention below in detail.
Strengths
 Wooden fort – The Warwick Castle major strength is its Wooden fort which is very
beautiful and attract more customers towards this destination area. The fort of this are is
very clear and all security measure are correctly taken in order gain trust form customers.
 Great open space – This location is situated in great open space which lead to increase
the visiting experience of customers (McEvoy, 2016). Hill closed gardens is the major
attraction of tourist which assist in enhancing the experience of all age customers. The
Warwick Castle includes caravan park which is lead to increase the tourist visit in this
location.
 Town view – The Warwick Castle destination provide amazing and beautify view of the
town. Many customers are attracted towards this destination only to experience the town
view. From this location the whole view of the Warwick town can been seen which
enhance the visiting experience of the customers.
 Race course – The horse racing course of The Warwick Castle location will lead to
retain the historic character or charm of this area. Warwick race course is one of the
oldest race course in the country and its lead to provide tradition or heritage experience to
the customers.
 Ecological values – This tourism location is considering ecological values while
providing tourism services to the customers. The Warwick Castle has includes various
environment assess such as wildlife, trees, designated wildlife site, different types of
plants which will lead enhance the beauty of this location (Wellington, 2015). Safety of
environment and consideration of ecological values will lead to develop the strong and
positive image of this location in customer mind set.
 Shopping – The Warwick tourism location will lead to provide high quality street
shopping experience to customers. In this destination customer or visitors will be able to
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browse various antiques and gift shops to purchase memorable item for The Warwick
Castle.
Weakness
Lack of car parking – In this area these is less space of parking which lead to have
impact over the visiting experience of customers due of less parking area many people avoid to
visit lack place because of issues of parking their vehicles.
Less promotional practices – It is essential for historical places like The Warwick
Castle to increase awareness about the place as well as increase the information in market area
(Müller and Klein, 2018). Marketing and promotional activities will lead to have significant
impact on increasing the number of customers towards this destination. Less promotional
activities are the weakness of this destination which affect its revenues.
Past mishandling of the project – There was issues of mishandling of this project in
past which is a weakness of The Warwick Castle. Mishandling of the project in part is currently
affecting the working status of the project. Issue of past is influencing the decision making of
visitors.
Legal issues – The Warwick Castle is dealing with various legal issues and problems
that will have impact on over tourist visiting activities. Legal issues is one of the major
weakness that is affecting the image of respective tourist place in market area. Due to these
issues the overall performance of this area is affected in market area.
Opportunities
Parks and Ride – There are various opportunities for The Warwick Castle that will help
in enhancing the image of this historical place as well as attract more places (Mondada, 2019).
Improvement in parks and rides will lead to have impact over the decision making process of
customers. Due to this different customer segment will be attracted towards The Warwick
Castle place.
More use of space – It is essential for The Warwick Castle to correctly and accurately
use the space. The Warwick Castle can improve footpath area or plant more trees as this will be
correct use of space. This have opportunities for effective use of space in order to provide better
facilities to customers.
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Luxury hotel facilities – The Warwick Castle has opportunities for developing and
creating luxury hotel facilitate in order to increase the experience of customers. This will help in
earning more profits by attracting customers for vacations or holidays.
Increase marketing – It very important for The Warwick Castle to enhance its
marketing practices as well as use different tool and technology in order to attract more
customers. Increase in marketing practices will support in enhancing the information about this
area (Thomas, 2018). Due to this more customers will be aware about the services offered by
The Warwick Castle to enhance customer experiences.
More sponsored events – The Warwick Castle have opportunity to increase more
sponsored event in this place. This will lead to increase revenues and profits of this location in
order to attract more customers. Sponsored events will be financially beneficial for The
Warwick Castle and help in conducting promotion of this place.
Threat
Government pressure - The Warwick Castle have major threat form the increase of
government pressure. Due to changes in rules and regulation of UK government regarding
tourism activities or historical place the overall performance of this location will be influenced.
Increase in traffic flow – There is increase in traffic flow in the The Warwick Castle
area which is a threat for the air pollution. High traffic flow will lead to affect the customers
visiting experiences and impact on revenues of The Warwick Castle.
Lack of funds - The Warwick Castle is facing issues of lack of funds for successfully
performing the tourism task and activities (Klarin, 2018). This is a threat for this area as lack of
funds will impact on operational practices and not be able to provide high quality services to its
customers.
RECOMMENDATION
From the above finding and discussion there are some recommendation for The Warwick
Castle that will help in enhancing the tourism activities of this area. It is essential for the
manager of The Warwick Castle to consider these recommendation in order to successfully
perform task as well as able to attract more customers. It is recommendation to use new and
advance technology in order to perform marketing activities. This will be beneficial for creating
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awareness in market area about The Warwick Castle. It is very important to follow all rules and
policies that is developed by government in order to successfully perform activities. The
Warwick Castle can use proper space by organizing events and sponsored events will help in
performing marketing activities as well as earning more revenues.
CONCLUSION
From the above report it can be concluded that tourism activities is a very complex
procedures and it is essential correctly perform tourism practices in order to create more
awareness about the place. SWOT analysis is an effective tool that will lead to provide about
internal capabilities or drawbacks as well as external opportunities or threat can be successfully
attain. Apart form this secondary data collection sources will help in gather data in less time as
well as save cost.
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REFERENCES
Books and Journals
Wright, M.C., 2017. The Chronicle. Pierre de Langtoft, 2.
Radley, J.D. and Coram, R.A., 2018. Warwick sandstone: a window onto Middle Triassic life
and landscapes. Geology Today, 34(6), pp.230-235.
Corp, E. and Rimer, G., 2020. The weapons of Bonnie Prince Charlie–a new examination. Arms
& Armour, pp.1-53.
Busiakiewicz, A., 2017. We scarcely call these things our own": Sir Fulke Greville's Curious
Collection. Sidney Journal, 35(1/2), pp.47-76.
McEvoy, E., 2016. A Tale of Three Castles: Gothic and Heritage Management. In Gothic
Tourism (pp. 160-182). Palgrave Macmillan, London.
Wellington, J., 2015. Educational research: Contemporary issues and practical approaches.
Bloomsbury Publishing.
Müller, R. and Klein, G., 2018. What constitutes a contemporary contribution to Project
Management Journal®?.
Mondada, L., 2019. Contemporary issues in conversation analysis: Embodiment and materiality,
multimodality and multisensoriality in social interaction. Journal of Pragmatics, 145,
pp.47-62.
Thomas, R.L., 2018. Bringing Contemporary Issues and Topics into an
Electromagnetics Course.
Klarin, T., 2018. The concept of sustainable development: From its beginning to the
contemporary issues. Zagreb International Review of Economics and Business, 21(1),
pp.67-94.
Lawson, L. and Potter, D., 2017. Contemporary art, contemporary issues—conservation at
Tate. Journal of the Institute of Conservation, 40(2), pp.121-132.
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