Contemporary Issues Project 1: Tower Bridge SWOT Analysis Report

This report provides a detailed SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the Tower Bridge in London, focusing on its significance as a tourist attraction and its operational challenges. The introduction highlights the bridge's history, its role in reducing traffic congestion, and its evolution into a major tourist destination. The main body presents the SWOT analysis, detailing the bridge's strengths, such as its educational value and funding by the City of London council. Weaknesses include the impact of unpredictable weather, confusing signage, and security concerns. Opportunities involve global advertising, promotions, and catering to diverse languages. Threats encompass competition from other attractions and the impact of economic downturns and terrorism. The conclusion summarizes the key findings, emphasizing the bridge's success as a tourist attraction, its operational aspects, and the impact of various factors on its future. The report includes references to various books and journals.

Contemporary Issues Project
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Swot analysis...............................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
London Tower Bridge is situated within the heart of London as well as it is very near to
Transport infrastructure of London. It is one of the world famous sites. It is also consider as the
well known bridge that becomes one of the iconic figure of London. (Rayendra, 2017). In the
year 1894 to reduce traffic congestion on the bridge, it is built in such as way that large ships
can go inside city. It becomes one of the famous tourist center within the year 1980s. As it is one
of the best monument to attract the tourist. It is also noticed that Tower Bridge Exhibition that
allows tourists to enter within Bridge that enables access to the uninterrupted view as well as
High level walkways across the London. It gives a memorable as well as emotional experience to
the tourists and also gives a unique selling point for the marketers as well as visitors’ both. It
enables tourists to see Victorian engine rooms from where the bridge gets powered. The firms
offers popular gift shop as sell as attracting entertainment packages for visitors. For viewing
pleasure the entry prices are affordable to tourist. The Exhibition also comes alongside sliding
window panels regarding better picture quality, interactive screens as well as excellent graphs on
their screens which are giant in size. It is owned by Municipality and is managed by CLC as
well as local authority. The city of London manage all commercial and operation concern of
Tower bridge.. One of the vital feature of the Bridge is that it has Bascule mechanism system as
it rises around 1000 times per year as well as still continuing till today. As opening of the Bridge
are consider as very popular alongside public as well as part of its attraction and also attracts
tourism (Amin. and Hastuti, 2020). It is the specified bridge across world which can both opens
as well as closes. A business structure is very vital as every firm has its own structure. This
depends on their nature and type. A firm such as Tower Bridge firms has a follows a
hierarchical alongside a concept regarding subordinates of firms that contributes as well as
collaborate to serve a common goal. Most employees of the firm all focuses on within front
dealing the tourists as some of them interactions such as customer care guides and ticket office.
MAIN BODY
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Swot analysis
Strength
Here, concept is to educate as well as informing public especially young people. It is also
a great view on tower’s London that is similar to the Millennium Wheel but not as exciting or
detailed. Note, this specified zone is free if overcrowding charge that enables people to freely
enjoy their journey , in addition through the City of London council ,it is also funded (Suprina,
Pradhipta. and Pramanik, 2018). For special occasions within evening it makes income which is
reasonable by hiring venue.
Weakness
To visit Tower Bridge weather plays an important role because sometimes due to
Unpredictable British climate best sites are not available ,for example on overcast or rainy day
the scene from the bridge can be distorted that could leads to unsatisfaction costumer Because of
the fact that London has unpredictable weather, people are carry umbrella as well as sunglasses
as they never know in next moment what weather can be like. It could also leads to negative
impact as well as leads to negative experience when somebody visit Tower bridge n a unpleasant
day. In addition to this , Because of unclear signs that are pointing within the right direction of
entry is walkways is always confusing for visitors as they are not aware about it. It is quite
complicated that Journey to the Tower bridge, if someone have no knowledge regarding its
where about and also might get lost during visit. There were lots of traffic as well as congestion
as it is not pedestrian friendly bridge (Wijaya 2017). Second thing website is also unappealing
that also do not attract tourists and leads to negative impact on those people who have never been
to London. As the layout of the website as well as structure unable to present an acceptable status
such as more colour within graphics that can easily attracts online people. While on the other
hand , websites has also easily access to various links that can fulfill the needs of the children
such as fun packs that has education as well as fun both at the same time. People know that it is a
bridge as many people have height phobia as well as feels unsafe during such heights. Also the
length of the walkways is quite narrow and affects those people who have problems such
claustrophobic (Rayendra, 2017). For such world famous attraction there must be security
measures are at the top. The security is also not tight enough so anyone can pass through it.
After security check they are enables to take entry to walkway but it does not shows that they
has high standard security standard. According to Reports some people who entered within it by
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passing the security checks and commit suicides (Wijaya 2017). But such incidents cannot
change the people perspectives regarding Tower building because these incidents may be
prevented. Also in reality when bridge does not have the scheduled life then it also results within
a huge traffic (Williams, 2018). According to reports around 40000 vehicles regularly uses the
bridge regularly every day as an outcomes delays for various people who might decide for taking
an another route so that they can avoid traffic (Amin. and Hastuti, 2020). Similarly increase in
traffic to enhance influence damage to the extremities that flex under such traffic loads. It also
focuses on that traffic queue also leads to damage the bridge’s structure that may also have long
term impacts on the bridge. These are some measures that can enhance congestion either side if
the bridge also add delays that can be caused when it can open for the purpose of shipping.
Opportunities
Global advertisements can results within an enhance within the volume of tourists as
various visitors are not aware of bridge as its complications as when bridge opens leads to an
attractive tourist destionation to witness within person (Suprina, Pradhipta. and Pramanik,
2018) . Over the time lifestyle of people are also changing as due to recession they can engage
them within some promotion. Also attracts children such as age under 12 will do not give any
kind of charge. For attracting couples they can offers discounts such as two for price one and
many more. Instead of competing them several other attractions can also work together for
attracting various visitors to Tower Bridge. For Asian and Europeans they could cater more
languages as this also leads to increase to trends of tour guides. It is known as a self guided
exhibition but they might offer a guided tour alongside prices of tickets that could also boosts
more tourists as well as enhance various visitors regarding the quality of experiences (Wijaya
2017). In addition to this it is also gives reasonable adjustment for those who are disabled.
Because of the decrease of the pound in economic crisis also seems to be good news for all the
tourists as it is beneficial for them from the currency exchange point of view. Despite of the
recession there is an increment in the tourism as London will generate form the Olympic games
of 2012 to be held within city (Rayendra, 2017). It also encourage as well as soar volume of
visitors from all over world.
Threats
One of the biggest threats to bridge is any type of terrorist attack as when going through
Tower Bridge there is no high standards of security check as anyone is allowed to walk on it.
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While on contrary , Tower Bridge is also surrounds by various competition with several other
tourists that can be famous equally similar to Tower of London. As various attractions
complement one another it might be possible that bridge can lose its value as it is less appealing
as compare to other attractions within London. The down in the economy leads to also impact
the lifestyle of the people as well as their finances. On the other hand there is also another
perspective to viewing recession is that it changed the way of people’s life. Socially and
Culturally people also prefer doing simple things such as instead of expensive vacations take a
walk within park. From all over the World a large portion of the Tourists come to visit to it. As
an outcome recession also leads to an important effect leading to within reduce of the various
number of tourists. In the end, it might be said that present service consistently unchanged
(Williams, 2018). The inherent history, advantages, unique appearance will leads to attraction
well within future. Thus there is an improvement that might be considered as attractive websites,
cater for several languages and many more. There are several threats that will impact within
future such as economic downturn as well as limited attractiveness to the young generation.
CONCLUSION
From the above it had been concluded that Overall Tower Bridge as well as monuments
are very successful attractions of tourists. It focused on Tower Bridge Exhibition that allows an
unique selling point for the marketers as well as visitors, Exhibition also come are consider as
very popular alongside public as well as part of its attraction and also attracts tourism. It focused
on follows a hierarchical alongside a concept regarding focuses on within front dealing the
tourists. It also focused on For viewing pleasure, Entry prices are an affordable rate. It is open
around 1000 times per year as well as still continuing till today. As opening of the Bridge are
consider as very popular alongside public as well as part of its attraction and also attracts tourist
small focuses on interactions such as customer care guides and ticket office. It also focused on
world famous attraction there must be security measures as well as does not shows that they has
high standard security standard as security standards plays a vital role as some people also came
there for the purpose of suicide .Also in reality when bridge does not have the scheduled life
enhance influence damage to the extremities and also leads to damage the bridge’s structure.
Furthermore it focused on , for Asian and Europeans cater several languages and leads to
enhance to trends of tour guides as well as boosts more tourists as well as enhance various
visitors regarding the quality of experiences and also decrease of the pound in economic crisis
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also seems to be good news for all the tourists as it is beneficial for them from the currency
exchange point of view. It also focused on that recession also changes the way of people living
socially as well as economically. Bridge surrounds by various competition with several other
tourists that can be famous equally similar to Tower can looses its value as it is less appealing as
compare to other attractions within London.
REFERENCES
Books and Journal
Amin, S. and Hastuti, D., 2020. Analysis of the Local Potential Attraction in Sipin Lake Jambi
City. Talent Development & Excellence, 12(1).
Rayendra, M., 2017. Halal Tourism Development in East Lombok Regency. Sumatra Journal of
Disaster, Geography and Geography Education, 1(2), pp.197-201.
Suprina, R., Pradhipta, A. and Pramanik, P.D., 2018, March. How to Manage Urban Tourism of
Kampung Sumbawan, Krapyak, Pekalongan: A SWOT Analysis and Related Strategies.
In 2nd International Conference on Tourism, Gastronomy, and Tourist Destination
(ICTGTD 2018). Atlantis Press.
Wijaya, A.A.G., 2017. Strategy for Improving the Competitiveness of Bedulu Village as
Tourism Village. International Journal of Research in Social Sciences, 7(6), pp.423-434.
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