SWOT Analysis of London Eye as a Tourist Attraction

Contemporary issues
project

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
London eye.............................................................................................................................3
Why is SWOT a relevant and valid tool for analysing a Tourist attraction?.........................4
SWOT of tourist attraction.....................................................................................................4
To evaluate the possibility for its expansion in the future.....................................................4
CONCLUSION..........................................................................................................................4
REFERENCES...........................................................................................................................4
Books and journals.................................................................................................................4

INTRODUCTION
Tourism can be defined as an activity done by the individuals for getting the pleasure
or business it is also theory and practices of touring where individual travel from one place to
another by the mean of travelling. London is a famous spot for tourism where there are more
than 20 destinations which can be visited by an individual according to data presented by the
UK government more than 20 million people visit London per year which is continuously
increasing but 10% every year (Sigala, 2017). This report is based on the London eye, it is a
tourism destination in London which is a millennium wheel. London eye is situated in South
Bank of the river Thames in London it is Europe tallest observation wheel which attract more
than 3.75 million visitors annually. In this report there will be discussion on the swot analysis
of London eye as well as the key features which can be added within this tourism destination
for increasing the business attracting more and more customers and tourist towards tourist
destination.
MAIN BODY
London eye
The London eye or the millennium wheel is situated in the South Bank of the river
Thames in London. It is the Europe tallest observation wheel and a most attractive tourism
destination within the UK which attract over 3.75 million visitors in an year. This also shows
the appearance of popular culture within the UK and London.it is important part of UK
economy also because it contributes major part in London tourism industry (Geddes, Foster,,
Nixon, Langridge, and Bleakley, 2018). It is a 135 metre tall and of wheel that has diameter
of 120 which is approx. 394 cm. This tourism destination is open for public in 2000 where it
is the world's tallest Ferris wheel. The London eye is used to offer the highest public meeting
point in London until it was suspended by 245 hi observation deck and 72 floor the shirt
which is open for the public in February 2013. It is important destination for whole UK as it
shoes their cultural as well as influence within the London economy.
There are some key features of London eye which are mentioned below:
 It is Europe tourist Ferris wheel which was built in 1999 and open for public in 2000.
 It is a popular destination within the UK attracts 3.75 visitors annually which is also
highest number for any paid attraction.
 It was supposed to be the temporary part of the London as like Eiffel tower or other
tourism destination but it becomes a permanent path of tourism destination for
London because of its popularity as well as unique features.
 There is also mistrial that the London eye has 32 capsules which are numbered from 1
to 12 and 14 to 33, this also actors and mystery for number of visitors that number 13
is missing.