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Contemporary issues in Travel & Tourism TABLE OF CONTENTS INTRODUCTION 3 TASK 13 1.1 Analysing current trends influencing in tourism sector

   

Added on  2020-06-05

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Contemporary issues in Travel & Tourism

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Analysing issues which are currently driving change in tourism sector...............................31.2 Analysis of various issues by using appropriate methods and techniques............................4TASK 2............................................................................................................................................62.1 Evaluation of current trends influencing in tourism sector...................................................62.2 Analysis of current trends using appropriate methods..........................................................7TASK 3............................................................................................................................................73.1 Analysing response of International Airlines businesses towards change............................73.2 Strategies development in relation to response to changes by selected business entity.......93.3 Justifying the strategies which are used in response to modification.................................10TASK 4..........................................................................................................................................114.1 Impact of issues and trends on driven business context......................................................114.2 Results when the change are not dealt properly..................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONAlterations are fundamental for each and every kind of association as it aids in theirgrowth and development. There is the main problem of contemporary issues in provided timeduration. This can be determined in any way of involvement which is relevant with recent days.Manager of an enterprise can utilize various kinds of tools as well as methods; therefore, theycan easily deal with entire contemporary problems. Present report is based on Snow Deal whichis basically concentrating on overall intrinsic and extrinsic touristy (Hartmann, 2014). Firm hasto identify each and every existing difficulty which is related with tourism industry and have totake some essential steps for overcoming from them. An employer can find out the latestproblems through utilising proper tools. This report is going to explain many new trends andtheir examination. Therefore, it is required for travel companies to use some appropriatetechniques so that they can easily deal with modifications effectively and efficiently.Furthermore, investigation of those changes which can affect business either directly orindirectly will be done. As a result, organisation can respond them in a proper way.TASK 11.1 Analysing issues which are currently driving change in tourism sectorTop most growing sector in the entire world is travel and tourism. Various individualsvisit new places every year with an aim of getting refreshed from their hectic schedule.Therefore, fundamentally, they are growing continuously so that they can face many sort ofproblems in front of them (Luh Sin, Oakes and Mostafanezhad, 2015). Hence, it is required for afirm to determine difficulties effectively which are related to their business and then work onthem. If manager is not doing this, then he/she can provide impact on their profits and inaddition, their reputation. Thus, Snow Deal needs to investigate current problems which arecontinuously growing in sector of travel and tourism. Examination of those existing issues arementioned as beneath:Technological advancement: As time is passing, new techniques are taking place and anenterprise needs to use them so that they can improve their working. Along with this,with the help of them, they can easily reach to numerous people at a single time. It isfundamental for a company to use new technique as per the time. As a result, anindividual can book their tickets in advance and they can search about enterprise online3

and will know about them. But, it is foremost problem which is being faced by SnowDeal as they are not taking frequent decisions properly which can affect their client baseand revenues.Need for increased security: Each and every visitor expects their security while they aretravelling some other places. Tourist number is expanding continuously per year.Therefore, it becomes a challenge for all regulatory bodies as well as tourism sector asthey need to handle tourism in an effective way. It is required for the nation to caterprotection to their guests so that they can maintain tourism in their country. All stateshave their own procedures related to security of their guests which can provide a hugeimpact on their interest such as Muslims in America. It affects this sector very badly andcreates and influences negative impact as well.Emergence of new markets: It is essential for company to expand their business;therefore, they can acquire opportunities which are accessible for them. But it canlikewise develop some difficulties as well. It is essential for the manager of organisationto find out demands of clients; hence, they can accomplish it timely. But, sometimes, it isdifficult for them if enterprise does not have adequate assets. If they have properresources then company is not much able to deal with changes and it leads todissatisfaction of clients (Timothy, 2014.).There are some other changes that are seen in marketplace in travel and tourism sector and thesealterations are described below: Low Cost Airlines: Nowadays airline industry is facing some crises due to hike in theirfares so that to enhance number of visitors, companies are on the way of reducing theirfare so that growth of travel and tourism industry could get retained in marketplace. Family Gathering and leisure Holiday: Due to economic slowdown, travel companies arepromoting their tour plan related to family and friends by providing leisure holidaypackages. Spa Breaks Growing in Popularity: This type of trend brings health consciousnessbecause reason behind serving spa facilities is to enhance healthy factor among clients.This trend is helpful in gaining attraction of wider number of visitors. 4

Urban vs. Rural Destination: Both areas are having significant growth in their localitiesbecause of developments of adventure activities in these places. This type of activity isable in fascinating domestic as well as foreigner travellers.Below are some factors that affects changes in Travel and Tourism Sector: Economic Factor: Growth of travel and tourism industry is growing down due to hike ininflation because this factor makes increments in price of goods and services. Due to inflationpurchasing power of clients is rapidly decreasing and this factor is responsible for fall inbusiness of tour operator agency. Cost of Travel and Recession: Overall value of travel is increasing in UK in recent time.It means value of money got hike and people are not able in getting value against their moneywhich they put in their travel plan. Epidemics and Panedemics: A panedemic covers more wider area on worldwide basisand it affect more number of clients than epidemic. For example when swine flu hit UK in 2009then that time people refuses to visit United Kingdom's locations and this type of customer'sbehaviours impacted travel and tourism industry of company on negative basis.Natural Disaster: When a natural disaster hit a country then it directly impacts a country'stravel and tourism on negative basis. Like when flood occurred in a nation then it means peoplewill refuse to visit country to this national disaster. Thus, to resolve the above mentioned problems, it is fundamental for firm to takeappropriate steps as it can provide a broad impact on sector of travel and tourism. Along withthis, there will be possibility that it can hamper success as well as improvement of Snow Deal. Itis examined that if there is any sort of problem arise in this sector then it can influence theirgrowth.1.2 Analysis of various issues by using appropriate methods and techniquesIt is necessary for each and every kind of firm to find out the problems in a propermanner. For the above stated purpose, manager of company can utilize effective tools as well astechniques; hence, they can easily defeat them. Therefore, utilization of proper methodology indetermination of problems is needed (Reisinger, 2015). Every visitor always prefer those nationsor places to visit where they can pay less funds and acquire more satisfaction. Thus, this sort ofdifficulty can be identified by utilizing effective techniques which is associated with them. Whenissue is found out then effective steps have to be taken by the manager proficiently. This is much5

beneficial for tourism aspect as it assists them to regain success. Along with this, they canmodify their policies as per needs. There are several problems which are being faced by Snow Deal as it develops someobstructions in their operational activities which are mentioned as beneath:Technology improvementEmergence of new marketAlteration in economy which is associated with demand, inflation and so onTherefore, administrative department already created strategies according to pastsituations but above discussed difficulties are measured by them currently. As a result, it isrequired for them to alter their policies as well as strategies as per the same so that they can takeproper steps in a systematic manner (Standing, Tang-Taye and Boyer, 2014). In the United Kingdom, it is determined by Snow Deal that their framework of safetychecking at airport is much frisky as it can develop dissatisfaction in preferences of visitors.Hence, it is required for company to aware their customers that all it is done for their welfare sothat they can reduce uncertainty. Additionally, if there is any kind of modification in value ofcurrency then it is also considered as the foremost difficultly for firm and it can be found withassistance of aspect of many scholars. To examine this, managers can use secondary data sourceand it many include magazines, newspapers and many more. All these mentioned examplesprovide adequate information in relation to current market differentiation.Therefore, to collect data as well as information in an effective way, an employer can usevarious methods as well as tools. Thus, for this purpose, manager can use two kinds of datawhich are stated as beneath:Primary SecondaryWith assistance of Primary Data, superior of Snow Deal can easily examine their recentproblems as it helps them to gather information which is related to recent time. They can preparea questionnaire which consists of many kinds of questions and give it to customers and then theyneed to answer all questions in a proper way. It will be formulated according to their experienceof trip. As a result, Snow Deal can easily find out those problems which are faced by theircustomers during their visit (Reisinger, 2015).6

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