1.1 Issues currently driving changes in travel and tourism sector •There have been significant changes occurred in the last 10 years. There are many issues and challenges that have been experienced by travel and tourism industry. •In order to deal with these issues it is essential to make effective strategies that can support in resolving long term problems of travel and tourism industry
Cont.... •Egypt is located at middle east it is considered as one of the most popular destination. There are many places which gain attention of tourists such as Luxor's Karnal temple, Pyramids of Giza etc. •Duetoincreasingterrorismactivitiespeoplearemoving towards other places. On other hand Marrakech is famous city innorthAfrica.Itisanotherattractionpointfromthe perspective of tourists. Every year many travelers come to this place to enjoy the weather of the nation.
The issues that are currently drive changes in Thomas Cook are as following: •Rising cost of fuel •Taxation •Type oftechnologyusedintraveland tourism •State of economy •Visa fee Issues
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1.2 Analysis of different issues There are many issues faced by travel and tourism sector and in order to identify rout cause of these problems. There are various techniques and resources by which entity can analysis different issues. Different issues in this manner are as following: •Terrorism •Political unrest •Severe weather
2.1 Evaluation of current trends influencing changes in travel and tourism sector Tourism is the great industry which future is bright. Therearevariouskindsoftrendsthat influencing travel and tourism industry to great extent(Parkandet.al,2014).Theseareas following •Spiritual tourism •Adventure tourism •Health tourism •Nature tourism •Rural tourism
3.1 Response by travel and tourism sector on changes It is essential for any organization to give proper response to changes Technologies are getting advanced, prices of fuel are increasing and many more changes are occurring in the travel and tourism sector to great extent. •Political factor: •Economic: •Social factors •Technological factors •Environment factors: •Legal factors
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3.2 Strategies to give response to travel and tourism industry •Adaption and innovative products can change the perceptionoftheconsumers,suppliers.Thus, company will be able to meet with their needs and requirements. •OnotherhandThomasCookshoulddevelop marketing plan. Marketing is the best way that can support in attracting mass audience towards the brand. I
3.3 Justification of strategy •British airline is one of the leading airline firm , it needs to adopt effective marketing strategies. By using Facebook, Twitter cited firm will be able to make connection with the audience which will help in identifying their needs. According company will be able to provide them products and services this will help in satisfying needs of customers •Adaption and innovation in products and services is another great strategy. Thus, British Airway will be able to create unique brand image in the mind of travelers. Whenever person plans to go on holiday then individual prefer for the products which are able to meet with their needs.
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REFERENCES Harris, A. and Prideaux, B., 2017. The potential for eWOM to affect consumer behaviour in tourism. Handbook of Consumer Behaviour in Tourism. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:Implicationsfortourismmarketing. JournalofTravel&Tourism Marketing. 30(1-2). pp.156-160.