Contemporary Management - Assignment
Added on 2021-06-17
6 Pages1335 Words77 Views
Leadership Management
|
|
|
Running Head: CASE STUDIES 1Contemporary Management: Case StudiesNameInstitution
Contemporary Management: Case StudiesCan you win back online shoppers?Q1.From the case study, one notes that there are obvious conflicting values between Ben andFarb. While Ben believes in playing an offense and defense strategy to capture the shoppers whopractice ‘show rooming’, Farb believes in upgrading the products offered by the company byshowcasing only the highest-value products and educating customers about them (Thales &Sunil, 2013). While both strategies may work, both gentlemen are unwilling to consider the ideasof the other, thereby creating a conflict of values. In addition, one notes that there exists conflicting values between using traditional andcontemporary business methods to tackle the ‘showrooming’ problem and implementing a moreradical method (Thales & Sunil, 2013). As such, Ben’s idea of using an offense and defensetechnique to counter competition from Amazon is opposed by Farb’s idea of colluding with thesuppliers to exclusively sell high-valued electronics to the firm in order to capture the high-endcustomers in the market. Q2.I would advise the board to adopt a strategy that works towards matching the online prices andquality while at the same time improve customer service and experience while in the store. Inturn, this would entice the customers to purchase electronic from the store instead of orderingthem online from platforms such as Amazon. Alternatively, I would advise the company tocollude with suppliers to create exclusive SKUs so that the firm offers high-valued products that
are not available on online platforms. In turn, this would help the firm capture online clientssince the products would only be available at their stores. Q3.The case highlights various management competencies that are crucial for the 21st centuryleader-manager. They include; Communication- The case highlights the importance of effective communication between theCEO and the team. Effective communication allows the leader to communicate their own viewsto the team, seek the views and opinion of the team regarding certain problems, and listen totheir views to deduce the best possible strategies for the business. Patient and receptive to ideas- The case also highlights the importance of patience in a leaderor manager. It is important for leaders to listen patiently to the ideas of the rest of the team inorder to understand their views and strategies well instead of interjecting them as they explaintheir opinions (Rusell, 2012).Thinking Strategically. A 21st Century leader should be able to think strategically in order tosolve problems that arise in the company more effectively. In this case, the leader and his team ischarged with the responsibility of solving a 21st century problem caused by the online shopAmazon (Rusell, 2012).Embrace Innovation. Additionally,a leader should embrace innovation in the workplace aspeople cannot be creative under constant pressure and fear of making mistakes. Thus, a leadershould provide a collaborative working culture that facilitates openness, constant learning anddevelopment of ideas to solve problems that arise in the modern workplace.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Contemporary Management: Challenges Faced by Ben Jenson's Electronic Appliance Storelg...
|5
|739
|83