Contemporary Management Issues in the 21st Century Case Study

Contemporary Management Issues in
the 21st Century

Table of Contents
Introduction......................................................................................................................................1
Main Body.......................................................................................................................................1
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

Introduction
The term contemporary management is defined as the process of using modern techniques
practices by the manager and administrator in order to smoothly carry out their work (Adams,
2018). For this report Unilever is taken as the base company. It is one of the well-established
international company founded 1929 and headquartered in UK. This report highlights the
various factors shaping the enhancement of human capital along with the information and
communication technology and existing policies of talent acquisition, learning and development
and so on is also highlighted. Appropriate recommendations to survive in the new normal and
role of the leaders in implementing these new initiatives also highlighted.
Main Body
Discuss appropriate theories as well as external factors that have been shaping the development
of human capital and assess the role and impact of information and communication technology
The human capital is considered to be one of the most essential factors of any
organization which leads them towards continuous success and growth(Inkson and Minnaert,
2018).But there are various external factors that directly influence development or enhancement
of these factors such as social and cultural factors technological factor and so on. Changing
social trance and preferences of customers leads a business organization to regularly analyse the
market and enhance their services accordingly. Also enables business organization do use
effective operational techniques and marketing activities in order to satisfy the changing needs
and wants of the customers. Satisfying the needs of customers helps them to enhance their
overall performance and gain completive advantage in the marketplace. Another factor that lead
to the development of human capital is the technology. With growing use of technology among
the customer’s, large number of business organisation is moving towards the use of technology
in their operations and functions. The use of information and communication technology has
great impact on the organization that functions in today's dynamic environment (Xiang,
2018).The use of information and communication technology makes it easy for the manage and
handle their activity and leads to creating greater efficiency and effectiveness of the human
capital. Use of technology enables organizations like Unilever to attract large number of
customers which automatically leads to increasing the profitability of the business. In context to
Unilever, the company uses communication technology in order to build or create positive and
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