Contemporary Management Issues in the 21st Century

This report discusses the effective leadership style of Shackleton and recommendations for mitigating contemporary management issues in the 21st century. It includes a case study of Unilever and provides insights on how to improve the culture of the organization and alter the style of leadership to retain skilled employees for long-term success.

Contemporary
Management Issues in
the 21st Century

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Recommendations......................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Leadership refers to the ability of the group or individual for influencing and guiding the
followers and other individual of the business organisation. It involves of making sound and
difficult decisions crating and articulating the clear vision, establishing the objectives and goals
and give followers the knowledge and tools essential for achieving those objectives and
goals(Kozłowski, 2018). There are various issues of management in today's time because of
the technology change, ongoing trends, conditions of the environment and market impacting the
business operations. Resources of the organization must be used effectively for achieving
goals. For this the leaders should use the leadership style of Shackleton. It will guide and help
the leaders of the firm to efficiently lead employee's. This report states the learning from a article
based on Earnest Shackleton for facing the issues in business management. In addition the report
examines the firms condition related to leadership and recommendations for effective
management.
MAIN BODY
In the provided article of leadership style of Shackleton's is the effective style which a
leader may opt for managing and leading the team and its members in a way where they feel
motivated and work in a coordination to achieve the set goals and objectives on time.(Javed, and
et, al., 2020). The article states about the developing of Shackleton leadership style and leading
the team members by enhancing the morale and arranging team having same skills and interest
for work. Shackleton was famous as the cautious leader and well known scholar who leaded its
team for crossing the ice in Antarctica for completing the exploration missions. With its crew
members he was the first one to cross the continent of Antarctica by motivating and leading them
in effective way. It have analysed from the Shackleton's style of leadership that leaders should
have responsibility and commitment sense with presence of mind to encounter any challenge
faced while completing the mission. All the tools and resources must be used for leading and
motivating the team for achieving the goals.
By the integration of flexible methods, imaginative and incredible commitment for
meeting the aim of achieving success which is the most significant thing in 21st century for
reducing the management issues(Sader, Husti and Daroczi, 2022). Shackleton proved to be
effective leader who believed in the efforts of his and never pressurized its team members for

performing the hard task as it increases their stress and tension. He was very good at
improvisation and was never afraid to cancel any plan and book of rule if they do not work for
achieving the objectives and goals. He believed in opting t the new and efficient methods,
policies and rules for boosting the morale of its team and involve them in for improving the
performance for growth in future. Shackleton believed in team work as he always supported
and interacted with team members for making strong connection with them so they feel valuable
and perform the activities with perfection. It have been learned by the leadership style of
Shackleton's that every leader should develop the clear vision and share this with the team with
clear purpose and details. It is vital for each team members for knowing about the what they have
done and every members has different ideas of task which the leader should listen while planning
the activities. It assists them in generating the interest and excitement also clarity between
members of the team for meting the set objectives and goals in given time. The another lesson
which is learnt by him is that it is essential for developing unity with commitment in team
internally, which Shackleton give more significance of the teams well being and coordinate and
interact with every member for knowing and understanding about the weaknesses and strengths
for providing training for improving the skills. As they ensure that each team member must
ask questions and share the issues to them even without any problem for decreasing the issues.
He made more than 2 plans and take decisions and be flexible for opting the changes according
to the condition by enhancing the employee's productivity(Ramísio and et, al., 2019).
As there are various issues of contemporary management in the 21st century like
environment change, increased turnover of employee's, technology change, poor team work,
communication lack, conflicts and others which reduce the firms productivity. For ex- for
defining the topic of issues of contemporary management the chosen firm is Unilever which is
the mnc British fast consumer goods firm. It was incorporated in 1929 Samuel Van Den Bergh,
Georg Schich and Antonius Johannes Jurgens for giving consumers products to public. In the
UnileverI there are various issues of management like poor culture of organization, low morale
between the members of staff, poor styles of leadership and training lack which obstructs the
overall performance in changing world. As the leaders and management uses power and
autocratic culture in the business organisation where the decision is taken by majority taken
even without the employee's involvement. They develop the plan and guide the employee's for
following and work in accordance to it which leads to employee's demotivation for performing

the activities in efficient way. Unilever's leaders didn't allow the employee's for participating in
decision taking and planning the performance of the task and also not define and assign duties to
them leading to confusion between the work. As they give extra work to the employee's and
guide them to perform the activities with advanced technology even without providing any
training. Moreover, the leaders do not interact with employee's more and do not allow to
interact in informal way to other team members which leads to misunderstanding and conflicts
between them because of communication lack an various mindsets. All the issues of management
leads to several problems in works which de motivates the skilled employee's for retaining them
in business organisation. As the outcome of all the issues the firm losses their skilled employee's
leading to delay in the work, productivity decline, misunderstanding, goods quality and base of
consumer's. For this senior management has to focus on the internal environment and do
changes as per the need for achieving success in changing market of business(Nasiri and
Bageriy, 2020).
Recommendations
Management and business man of Unilever has been recommended that they must
change the culture of business organisation and style of leadership for mitigating the issues
which reduce the profits and productivity(Alshammari, 2020). As by using the leadership style
of Shackleton which leads to guiding and managing the potential employee's for achieving the
set objectives and goals. By giving more power and freedom for taking participate in decision
taking and allow to give suggestions in developing the plan for completing in proper manner.
Also they many alter the culture of business organisation which allows the employee's for taking
efforts for leading the activities and make connections to others which will enhance the
understanding and unity. As it assists them in reducing the conflicts and misunderstanding
between them resulting to improvement in business organisations productivity. By the
implementation of new advanced technology and new techniques of work they will be able to
motivate the employee's for learning new things for improving the skills. By giving them proper
training which is related to new technology and techniques of work they may enhance the
abilities and skills of employee's so they opt changes in the market for providing unique good
and services to consumers. Also they may encourage the employee's for interacting more with
them and organising different programs for the well being so they feel more valuable and give

the best for increasing the productivity and firms share in the market(Abualoush and et, al.,
2018)
CONCLUSION
The report concludes that mentioned information that there are different issues of
contemporary management like poor style of leadership, demotivated workers, communication
lack and other which reduce the business organisations probability. Leadership style of
Shackleton is the effective style of leadership which assists the executives and leaders for
motivating the members of the team for working together with full efforts for meeting the set
goals and objectives of the firm. By the use of this style they may boost the employee's morale
and involve employee's them to opt the new technology for increasing the effectiveness of the
business organisation. By changing the culture of organisation and alter the style of leadership
so they may retain the skilled employee's for long term.

REFERENCES
Books and Journals
Abualoush, S.H., and et, al., 2018. The role of employees’ empowerment as an intermediary
variable between knowledge management and information systems on employees’
performance. VINE Journal of Information and Knowledge Management Systems.
Alshammari, A.A., 2020. The impact of human resource management practices, organizational
learning, organizational culture and knowledge management capabilities on
organizational performance in Saudi organizations: a conceptual framework. Revista
Argentina de Clínica Psicológica, 29(4), p.714.
Javed, M., and et, al., 2020. The effects of corporate social responsibility on corporate reputation
and firm financial performance: Moderating role of responsible leadership. Corporate
Social Responsibility and Environmental Management, 27(3), pp.1395-1409.
Kozłowski, K., 2018. BRI and its digital dimension: twists and turns. Journal of Science and
Technology Policy Management.
Nasiri, F. and Bageriy, M., 2020. The Relationship among Talent Management, Organizational
Intelligence and Entrepreneurship Tendency. The Journal of Productivity
Management, 13(4 (51) Winter), pp.173-193.
Ramísio, P.J., and et, al., 2019. Sustainability Strategy in Higher Education Institutions: Lessons
learned from a nine-year case study. Journal of Cleaner Production, 222, pp.300-309.
Sader, S., Husti, I. and Daroczi, M., 2022. A review of quality 4.0: Definitions, features,
technologies, applications, and challenges. Total Quality Management & Business
Excellence, 33(9-10), pp.1164-1182.