Contemporary Management Issues in the 21st Century Case Study

Contemporary
Management Issues in the
21st Century Case Study

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................4
Four building blocks of strategy-................................................................................................4
Four building blocks of HR theory-............................................................................................5
critically evaluate the role and impact of Artificial Intelligence on the overall business
strategy and the management of workforces in organisations within a global environment......6
McDonald’s- Can a Behemoth Lead in the era of Artificial Intelligence?................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Contemporary management refers to the modern process that assist in overviewing the
business and also indulge activities like planning, decision-making and also monitoring. The
issues in context to this can be decrease performance levels, hiring of skilled employees, poor
communication, poor team work and difficult employees and also the time management. The
term Artificial intelligence used in this report in context to McDonald’s refers to the systems or
the machines that clones the intelligence of human for performing certain task and sequentially
improves themselves on the basis of information collected(Crawford, 2021). The first
McDonald's was opened in San Bernardino, California in 1940. It is the worlds second largest
restaurant company by revenue and its largest food chain with more than 39000 locations in 119
countries. The report will cover the four building blocks of strategy and also the HR theory.
Further it will cover the critical evaluation of the role of Artificial intelligence on the overall
business strategy and also on the management of the workforces in organisation. Further the
view of arguments will be depicted for the McDonald’s in the era of Artificial intelligence.
TASK
Four building blocks of strategy-
Strategy is the combination of the actions which the entity undertakes in order to survive and
thrive in the face of change, uncertainty, risk and opposition. These blocks are considered very
important for any company to confront the opposition and also the obstacles of any kind. The
strategy is to be build in a way that will leverage the strength and reduce the vulnerabilities. The
McDonald's use these four options with their potential benefits and cost and also consider the
possible consequences that might occur.
 Conceding- Most of the company adopt this strategy with the aim to fight against the
competitors and develop the negotiation game in order to create the more constructive
and friendly playing field. McDonald's which is the good chain industry deals in variety
of products and deals with various parties in order to run the operations successfully
adopts this in order to convince the other party to sign the deal, overall this provides the
information of the parties with whom the dealings are made.
 Confronting- this strategy refers to the action takes towards the rivals in order to solve
the dispute or with the aim of achieving the objectives. Although the term confronting is