Contemporary Management Issues in the 21st Century - A Case Study on Nike

Contemporary
Management Issues in
the 21st Century

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Using relevant theories and models, critically evaluate the role and impact of information and
communication technology on the management of workforces in organisations........................3
Critically evaluate the existing policies in context of talent acquisition, learning and
development, and change management process in order to compete more effectively after
covid-19.......................................................................................................................................4
Role of leaders of Nike in terms of implementing new initiatives..............................................5
Recommendations on new initiatives to survive in New Normal...............................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business may be defined as an enterprise unit that is engaged in various types of
activities such as industrial or commercial in order to earn profit. Management is the
composition of various phases that are coordinated in a manner so that organizational goals can
be obtained. It plays a vital role in the success of an enterprise. There are several factors which
affect the business operations directly or indirectly. Covid-19 pandemic is the major factor that
had affected the business very widely (Marikyan and et. al., 2022). This case study is based on
Nike, an American multinational company that deals in apparel, footwear and accessories. It was
founded in 1964 by Bill Bowerman and headquartered in Beaverton. This case study will
include the theories and models and the policies in context to talent acquisition along with the
roles of leaders and the recommendations of the new initiatives that the company should adopt.
TASK
Using relevant theories and models, critically evaluate the role and impact of information and
communication technology on the management of workforces in organisations.
In the every aspect of organization, the role of information and technology is invincible.
By having a better technology, the organisation can perform in a very effective and efficient
way. Technology helps in eliminating the time consuming processes in a very cost effective way.
The roles of information and communication technology are explained below:
 There are various management software programs which makes the task easier
and facilitates multitasking feature to the people.
 Technology helps in communicating with the other individual from one place to
another and links the whole world in a short span of time (Özbekler, 2022).
 It facilitates in reaching to the target customer in a while with the help of Digital
Marketing.
After the pandemic, the technology has played an important role in the formulation of strategic
planning which leads to the attainment of organisational objectives. It becomes an essential part
of the organisation. In context with Nike, it is also taking measures to mitigate the impact of
Covid19 by introducing digital resources to link the athletes with its customers. It is striving to
increase the sales revenues by making its digital system strong. As a result of Covid19, it had to
close its stores in China and US because of the decreased sales. It enhanced its digital strategy