Contemporary Management Issues in the 21st Century - Shackleton Leadership Style and Unilever Case Study

Contemporary
Management Issues in
the 21st Century

Table of Contents
INTRODUCTION................................................................................................................................3
TASK....................................................................................................................................................3
CONCLUSION....................................................................................................................................5
REFERENCES.....................................................................................................................................6

INTRODUCTION
There are various challenges and barriers that faced by the management in the present aspect
, which are basically the transformation in the technology, market trends, choices of the customers,
needs and wants of the clients, economic situation and so on. Every factor affects the profit as well
as the sales of the business (Popkova, and Gulzat, 2019). The business surroundings will develop
with a good speed and discarding all the risk factors will not be able to manage. The predicted risks
might lessen up the possibility of any kind of negative or bad influence on the business. For
accomplishing the setted target of the organisation, it is required to undertake the style of the
Shackleton leadership. This aids in boosting up the performance of the business enterprise. This
respective report describes the Shackleton leadership style as well the essential lessons learned by
the article linked with the contemporary organisation during crisis. This report will analyse the
condition of the organisation related to the leadership and provide some suggestions for enhancing
the performance (Gunasekaran, Subramanian, and Ngai, 2019).
TASK
Shackleton leadership style
This style describes that the leader should be aware about how to make the base of the team
stronger in an efficient way. This is one of the most considered and suitable style that team leaders
of a company can use to increase the productivity by generating more and more profits. It also aids
in developing a positive as well as healthy working surroundings in a company between the
employees, who ensures the cooperation among the group. To accomplish the long term and the
short terms goals of the company, a team should work in coordination with other members by
performing various other different tasks. On the basis of the observance drawn from the article, it
has been seen that the leadership qualities explained by Shackleton are much more effective and
efficient. It is believed that teamwork is important in meeting the needs of the organization and can
be achieved by encouraging employees to work with full energy and dedication. It ensures the
development of employee interest in the performance of assigned tasks (Gutmann, 2018).
Shackleton himself was a great leader, embracing the qualities of a good leader and leading the
team to traverse the Antarctic continent. It is stated by Shackleton that the team must sometimes
work under adverse conditions, but proper guidance and information from the team and leader will
help achieve the desired result. Crossing Antarctica isn’t easy, but team spirit and coordination
along with working together made it possible for the entire team to cross the continent. All people
associated with the team should work to achieve the same goal. It further helps in completing the
assigned task in the allotted time. A good leader is responsible for the work of the whole group. The