Contemporary Management Issues and Strategies for Adapting to the New Normal: A Case Study of ASDA

Contemporary Management
project 2

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Evaluation of the role and impact of communication technology and impact of information
on the management of workforces in organisations with relevant theories and models with
external factors to shape the development of human capital in organisations.......................1
2.Critical evaluation and discussion of existing policies of the organisation in terms of its
talent acquisition, learning and development and change management process in relation to its
strategic objectives.................................................................................................................2
3. Recommendations on new initiatives that organisation should adopt in order to survive and
thrive in the new normal.........................................................................................................3
4. Advices to the company and role of the leaders of the organisation regarding
implementation these new initiatives.....................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Contemporary management issues involves problems related to safety, diversity,
employee burnout, emotional labour and job stress basically in HRM. There are various
challenges faced by HR in 21st century which includes work life balance, succession planning,
conflict management, change management etc. The organization which is selected for this report
is ASDA. It is a British supermarket chain founded in 1949 with its headquarters in Leeds,
United Kingdom. The company offers variety of products which includes grocery, clothing,
fashion items and general merchandise. This report involves the theories and models of HRM ,
impact of communication and technology, initiatives taken by organizations to adapt in new
normal, policies related to talent acquisition, learning and development and change management
process in relation to its strategic objectives.
MAIN BODY
1. Evaluation of the role and impact of communication technology and impact of
information on the management of workforces in organisations with relevant theories
and models with external factors to shape the development of human capital in
organisations.
The human capital theory helps human resource to increase their productivity through
better skills and education. Many businesses are struggling hard to compete with its competitors
in order to be ahead in terms of technology(Clarke, 2017). Human capital can be described as
skills, experiences that adds value to company. Not every one has same skills and knowledge. In
order to deal with COVID the companies started to provide opportunities to work from home.
There was both positive and negative impact of technology on managing workforce.
Communication technology plays an important role in changing the way people communicate
with each other.
There are various Human resource models that help the human resource department to
carry out various activities which includes HR value chain, 8-box model, Harvard Framework
and standard casual model.
 Information technology: IT has a major impact on workforce management as with
increase in rate of production and speed, technology has helped workers to be more
effective and efficient and doing their daily tasks in less time.
1