Contemporary Management: Strategies for VUCA World - Case Studies of GE and Coca-Cola

Contemporary Management
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Part A: Elevator Pitches
Elevator Pitch for Managing Strategy
How can we manage strategy in the current dynamic market?
What makes us successful is that we have six organisational divisions within the
company, each concentrating on specific production. For instance, energy is out most
profitable division while capital is our largest division. Within the energy division, we still
have three other subdivisions; energy services, oil and gas, and power and water. Other than
the six divisions, we have global growth and operations division responsible for global sales
and marketing of GE. Our managing strategy is merger and acquisition that means combining
several companies to diversify operations and boost our revenues. Therefore, to act in the
current VUCA world, one must combine emergent and deliberate approach in the most
complimentary manner. The four primary approaches that I have managed to this is by
building a solid foundation within the current volatile world, experimenting and making
quick decisions to respond to uncertainties, collaborating with complexity in order to promote
a self-organization, as well as ensuring that I draw an outline to act as a guideline in the
ambiguous world.
Elevator Pitch for Organisational Planning
Should organizations plan or not plan in the current unpredictable world?
Our organisational planning is composed of distinctive international divisions in each
continent around the globe with each division’s staff operating autonomously and separate
from the central office. Independent continental presidents and vice presidents that control
subdivisions based on countries or a region, which makes it a very efficient structure for us
because we are a huge company, head the division. Hence, planning has made it possible for
us to set various objectives and determine the manner in which we could go ahead to

accomplish them. We all need to understand that traditional planning approach does not work
anymore. The change that has come with advancement in technology has changed how we
conduct our business. Therefore, effective strategic planning plays a crucial role in preparing
one come up with quick decisions in cases of sudden opportunities and challenges.