Contemporary Organization Report
14 Pages2837 Words211 Views
Added on 2019-11-08
Contemporary Organization Report
Added on 2019-11-08
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Running head: CONTEMPORARY ORGANIZATIONAL ACTIVITIESCONTEMPORARY ORGANIZATIONAL ACTIVITIESName of the StudentName of the UniversityAuthor Note
1CONTEMPORARY ORGANIZATIONAL ACTIVITIESExecutive Summary:The purpose of the report is to present an analytical synthesize on the contemporaryorganization. The method of the report focuses on the Commonwealth Bank of Australia andinvestigates the organizational activities in terms of the integration and impact of each activity oneach other. The result shows that the all the process of the bank is integrated with each otherdelivers an effective business outcome.
2CONTEMPORARY ORGANIZATIONAL ACTIVITIESTable of ContentsIntroduction:....................................................................................................................................3Organizational structure of Common wealth Bank:........................................................................3People management:........................................................................................................................5Marketing:........................................................................................................................................6Marketing Concepts of CBA:......................................................................................................6Marketing Strategies:...................................................................................................................7Market Segmentation, Target Market and marketing Mix:.........................................................7Financial Practices:..........................................................................................................................8Concept:.......................................................................................................................................8Range:..........................................................................................................................................9Additional Practice:.....................................................................................................................9Conclusion:....................................................................................................................................10Reference:......................................................................................................................................11
3CONTEMPORARY ORGANIZATIONAL ACTIVITIESIntroduction:The Commonwealth Bank of Australia is one of the leading financial service providersand the most recognized brand in the finance industry of Australia. The bank is a multinationalbank that operates its business across Fiji, United Sates, New Zealand and United Kingdom. Theservice provided by the bank includes retail, business, premium and institutional banking,superannuation, investment, fund management and share-broking service and products. TheCommonwealth Bank of Australia (CBA) is also the largest company in the list of the AustralianSecurities Exchange in Australia. The bank was founded in the year 1911 by the government ofAustralia (Commbank.com.au 2017). The structure of the bank is designed in such a way thathelps the organization to manage the people, execute the marketing strategies effectively andprovide the financial service in a smooth and unhindered way. The following report focuses onthe every aspect of the organization in order to analyze the integrated operations of the same.Organizational structure of Common wealth Bank:The changes in the organizational structure of CBA are to create integrated business andare structured for product development along with segmenting the customer services. Theorganizational structure of the Commonwealth Bank is divided into four sections and those areretail banking services, premium financial services, investment and insurance services andlastly the institutional and business services (Macdonald, Burke and Stewart 2017). Thisstructure reflects the business mix alteration as well as the strategic positioning of thecommonwealth bank. The director of the common wealth bank has decided this particularorganization structure rather than only focusing on the wealth management it also helps the bankto recognize the needs of the customers. The merging of the product and service development
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