Understanding Contemporary Organizations

Running head: UNDERSTANDING CONTEMPORARY ORGANIZATIONS
Understanding Contemporary organizations
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2CONTEMPORARY ORGANIZATION
The 21st century is the age of rapid technological advancements and developments. Each
and every organization has to face a tough competition to survive in the long run. In order to
survive in this scenario, it is really important for the managers to build a successful
organizational structure for attaining success in the long run. Each and every organization has
certain goals to accomplish in the short and the lob run. They can attain those goals properly only
with the proper guidance and support from this managers. One of the most important things that
the organizations have to focus on is customer satisfaction (Wolfson 2014). So, they need a
structure that will help them to maximize their profit and their customer satisfaction at the same
time. Angus Dairy Company is one of the leading dairy manufacturers in Australia. The
managers make sure that they are using a particular organizational structure that helps their
employees to upgrade themselves and also meet the customer demands at the same time.
Contemporary organizational structure and design
There are different types of organizational structures that can be seen in different
companies. The organizations have to take many different aspects into consideration while
setting up the organizational structure. This is because they have to check the long and short-
term goals of the organization, the skill of the employees, the needs and demands of the
customers. There are many different types of structures in an organization life functional
structure. This is one where the employees are usually under a less stress as they have to report
to only some known departmental heads like the customer service department, the marketing
department, and the sales department. However, there is a problem that the employees might
need some extra detailed communication channels. They might also need some specialized
departments to help them understand and deliver their work better. The other structure is the
matrix structure. As the very name suggests the employees will have to report to a matrix or a

3CONTEMPORARY ORGANIZATION
larger group of managers and departmental heads. This will ease their workloads there will be
clearance in the decision-making skills. However, at the same time, there is a chance that
employees might suffer from confusion (Ashkenas et al. 2015).
As far as the given information of Angus Dairy Co. is concerned, they make sure that the
employees are getting all the possible support from the manager and the other departmental
heads. The company believes in following a diverse and unique business model that will help
them to make and also maintain the business profitability and also the member profitability.
They also make sure to take into account the customer demands in this modern scenario (Sayles
2017). They make sure that they are being able to upgrade the quality and the number of
products both for the local, national and the International (Global) level as well. So, it is evident
that they need to have several departments that will help the workers to fill their skill gaps. They
will be able to reach put to one department in the absence of the other. At the same time, the
decision-making process of the company will also be smooth. So, it can be said that they use the
network structure. This is a modern kind of organizational structure where the power is
decentralized. In other words, the managers do not try to keep all the power only within their
own hands. They make sure that the structure is smooth and also employee friendly (Erevelles,
Fukawa and Swayne 2016). In other words, they follow both the employee-centric and the
customer-centric approach. This is also a social networking structure that helps in the art of
socialization. The chances of innovation and technology are also higher as it involves both the
inter-organizational and the intra organizational aspects. There is also less number of tiers which
ensures that the decision-making process is carried on in a bottom-up flow manner and is devoid
of obstructions. As Angus Dairies aim at working both for the local and the global level they