Examining the Water Footprint of Tourism in Spain and its Impacts
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Contemporary policy andpractice in hospitalitymanagement
EXECUTIVE SUMMARYDifferent types of hotels including boutique hotels are availing the service of 3rd partycompanies because of several reasons. The purpose of this research report is to evaluate theimpact of third party online hotel booking websites on the hospitality and tourism industry. Itstates how hotel organizations can exploit and compete with the widespread growth of thesewebsites. The study has been developed in order to create an in-depth analysis of the topic andvarious factors affecting its growth and development within the market. The study has been doneon the basis of secondary research analysis. ABC is a finest 4 star boutique hotels located in Liverpool. The boutique delivers anexciting and vibrant guest experience to the local community. The hotel also takes the service of3rd party booking websites such as Expedia and hotel.com. The study focuses on analysing thefactors which motivates the businesses to develop third party portals for business growth. Thestated company has been taken as the base for the research and findings. The report helped inanalysing the advantage of third party portals to the company and consumers as well. It alsofocuses on the challenges faced by the companies in terms of technological factors etc. The report helped in analysing discounting strategies and its impact on the presentbusiness. Models such as PESTEL analysis has been used to find out the organizational positionand threats associated with it. Th final part of he report discusses about clients and their needs.Hence, the study helped in developing a clear and effective analysis of third party portal for thestated business. It could be concluded that ABC has developed an effective brand image withinthe market using the stated measure. However, the organization still has effective scope fordevelopment.
TABLE OF CONTENTSTable of Contents...................................................................................................................3INTRODUCTION....................................................................................................................4Popularity of 3rd party booking websites.............................................................................4Critical analysis of use of internal IT systems to market and promote the business.................6Critical analysis of discounting strategies............................................................................8Pestle analysis of ABC boutique........................................................................................9Critically analyse change management issues with competing with third party players.........10Critically discuss the client groups...................................................................................11Recommendation.........................................................................................................11CONCLUSION......................................................................................................................12REFERENCES.......................................................................................................................13
INTRODUCTION At present, in the hotel industry, 3rd party booking websites have gained so muchpopularity. Different types of hotels including boutique hotels are availing the service of 3rd partycompanies because of several reasons. The purpose of this research report is to evaluate theimpact of third party online hotel booking websites on the hospitality and tourism industry. Itstates how hotel organizations can exploit and compete with the widespread growth of thesewebsites. At last the report will end in analysing some of the change management issuesassociated with the services. Popularity of 3rd party booking websites ABC is a finest 4 star boutique hotel located in Liverpool. The boutique delivers anexciting and vibrant guest experience to the local community. The hotel also takes the service of3rd party booking websites such as Expedia and hotel.com. These are the bodies which assists thecustomers in doing reservation for them on behalf of the hotels. Customers can compare prices ofdifferent types of hotels on these platforms (Acton, 2012). There could be many reasons whyhotels make use of these services.Increasing customers – One of the best advantage derived from taking the services ofthese websites is the ability to gain more customers. By taking the services the boutiquecan reach to more number of customers which can increase its occupancy rates. Moreoccupancy means more profits for the hotel (Anheiser, 2011). It can increase thereputation of the organization in the local community. Hence in this manner ABC will beable to reach the target customers.Ease of use – Consumers tries to make comparisons between several hotels before takinga particular decision. The busy consumer is expected to pull up comparable hotels in onebrowser window despite of searching six different hotel brands. Third party sitesfacilitates the ease of price comparison for them. It will encourage loyalty in thecustomers who are looking for ease of reservation process (Cazcarro, Hoekstra andChóliz, 2014). Price – Another reason why boutiques approach to third party services is the price.Consumers usually get low prices on these websites. The prices are often less expensive4
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