Assignment on Contemporary Project on Travel and Tourism Sector - TUI
Added on 2020-06-04
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ContemporaryProject
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Issues bringing change in travel and tourism sector.........................................................11.2 Analysing various issues with the help of different resources and methods....................2TASK 2............................................................................................................................................32.1 Current trends in travel and tourism sector......................................................................32.2 Covered in poster..............................................................................................................4TASK 3............................................................................................................................................43.1 Respond to change in travel and tourism businesses.......................................................43.2 Develop strategies to respond towards changes...............................................................63.3 Justification of strategies..................................................................................................7TASK 4............................................................................................................................................74.1 Impact of issues and trends ..............................................................................................74.2 Consequences of businesses which respond to market changes......................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn this modern era, the demand of travel and tourism business is increasing day by bay.Now, it has become one of the largest growing sectors. In addition, tourism has taken place in theservice industry; it also provides transportation and hospitality services to people in order to givemaximum satisfaction. However, there are certain major aspects that can put a huge impact ontravel and tour operators (Desbordes and Richelieu, 2012). TUI is the chosen organisation in thispresent assignment that works under International Airlines Group and its headquartering is inLondon. The firm has owned 547 aircrafts which provide services in almost 268 locations. Apartfrom this, the report will describe current major issues of travelling sector. Certain methods willbe discussed in order to reduce these issues. Furthermore, impact of current trends and changesin travel and tourism sector will be also described. In order to perform effectively in the targetmarket, it is essential for managers to develop business strategies and policies. TASK 11.1 Issues bringing change in travel and tourism sectorTravel and tourism has now become the fastest growing sector in world. In the past years,it has revealed a radical change in terms of growth and advancement. In the UK, there are severaltourist places which can attract customers. Tourism sector also contributes directly in GDP rateof the country in order to improve its economic condition. Although, the expansion is beneficialfor an economy but it also generates other issues which affect business of travelling companies.Therefore, it is necessary for the managers to reduce these barriers or obstacles which can put adirect impact on the working activities of business organisation (Dickinson and et. al., 2014).Europe is a prominent place for tourism and it is always full with crowd. Below mentioned arecertain major issues and problems which can hamper the business activities of TUI: - Technological advancement – It is one of the major issues that have changed dimensionsof travelling sector in past few years. With the assistance of technological advancement,companies can definitely boost up the quality of its services. For example- TUI is providing thefacility of online booking to visitors; it is possible because of technological advancement.Travelling companies tend towards various social media channels and search engines in order toreach a large number of people. It also aids them to explore the best destinations of world ascustomers can plan their holidays accordingly. 1
Increased environmental awareness – It is something which is helpful to prevent naturetowards any kind of harm. Travelling companies contribute some percent of its profits in order toincrease awareness among people regarding environment or nature. Developing trends, i.e. greentourism is promoted safety and prevention of environment. It helps people in enhancing theirknowledge towards a specific place. Increasing security – It is the moral or ethical responsibility of travelling companies toarrange some aspects for safety and security of people as well as whole society. Tourism industryis developing day by day so that improvising safety and security is a major challenge forgovernment as well as travelling agencies (Hall and Page, 2014). Due to maximise the era oftourism business, disposable income of people is also increases; they are spending a lot ontravelling. But the fear of terrorist attack can impact on growth and vitality of this sector. 1.2 Analysing various issues with the help of different resources and methodsTravel and tourism industry is known as a dynamic sector in which changes are essentialand it is also influenced by the other factors. There are several sectors which are being arisingday by day as per their development. Along with this, all tourist destinations have somesimilarities and dissimilarities that can generate various issues which influence an economy aswell as overall business. Europe is one of the best travel destinations with having a wide culturalhistory. It has been ranked in top 10 countries across the globe. In 2013, almost 1875400 peoplevisited the country. Besides this, travel companies are also facing various issues and problems.The government is also not very much supportive and certain strict laws or legislations whichcan reduce the interest of visitors towards travelling. Apart from this, global warming is also abig problem that harms individuals’ life and health (Ladkin, 2011). It can put high impact uponecological balance of environment as well as a nation's wildlife. UK government is very strict about laws and regulations which can levied upon peopleand hinder the growth of tourism. In this competitive, travelling companies are rapidly increasingtheir service costs in order to gain high competitive advantage. But it is not possible for allpersons to afford this costs and its results they starts avoiding to visit this place. Due to lack oftraining or guidance, staff members of travelling agencies are not able to provide effectiveservices to customers; this can negatively affect the sales and profitability of these businessorganisations. Market competition in between different travelling agencies has also enhancedimmensely. Due to this reason, they starts to provide wrong information about a specific place in2
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