The provided text discusses the serious issue of match-fixing in various sports. It explores the detrimental effects on athletes, organizations, sponsors, and fans. The essay examines how match-fixing erodes public trust, discourages investment, and creates a negative image for sports. From an ethical standpoint, it highlights the betrayal of values and principles central to fair play. The marketing implications are discussed in terms of lost revenue, brand damage, and dwindling fan interest.