Contemporary themes in the hotel and hospitality sector

This document discusses contemporary themes in the hotel and hospitality sector. It covers topics such as the impact of COVID-19 on the business of cosmetic salons, ways to cope with decreased sales, and recommendations for better services. The document includes a literature review, research methodology, data collection, conclusion, and recommendations.

Contemporary themes in the hotel and
hospitality sector
Contents
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TITLE:.............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................6
DATA COLLECTION....................................................................................................................7
CONCLUSION..............................................................................................................................11
RECOMMENDATION.................................................................................................................12
REFERENCES..............................................................................................................................13
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TITLE:
To investigate the impact of COVID-19 on the business of cosmetic salon”- A Case study on
a Petite Nail Bar Company
INTRODUCTION
Everyone in this world wants to look good and beautiful because it helps in changing their
emotions in a positive manner. Being beautiful gives a unique expression and moreover, reflects
the personality of a person. During this pandemic, the business of cosmetic salon has constantly
dropped because of considering the health of people and lockdown as well (Hasanat and et. Al.,
2020). Therefore, this research is being conducted on cosmetic salon particularly a Nail Bar
named “Petite Nail Bar” situated in London, United Kingdom. This report will focus on the
consequences faced by the company during this pandemic and what all things they can do to
cope up with the same. Moreover, it will be supported by a literature review so as to be more
precise about the situation and circumstances.
Research Aims: “To investigate the impact of COVID-19 on the business of cosmetic salon”- A
Case study on a Petite Nail Bar Company.
Research Objectives:
 To understand the effect of COVID-19 on the sales of the Cosmetic Salons in United
Kingdom.
 To determine the ways Petite Bail Bar company can adopt to cope up with the decreased
sales?
Rationale of the Research:
COVID-19, raised a sudden pandemic caused by Corona Virus has changed the entire
scenario of the global market, businesses are going down and companies are coping difficult in
dealing with the situation (Haleem and et. Al., 2020). Therefore, under this circumstance,
although some of the companies has opened their businesses but cosmetic salons, nail bars don’t
have their permission to open their services. As a result, their sales are decreasing and managing
their revenues is becoming a difficult task. Therefore, this is the main reason of choosing this as
the research topic and moreover, it will assist in knowing the drop of sales and what measures all
these companies can obtain as an option for increasing their sales.
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LITERATURE REVIEW
Effect of COVID-19 on the sales of the Cosmetic Salons in United Kingdom
As per the thoughts of Sohrabi and et. Al., (2020), businesses across the world in
different fields including of Cosmetic Salons were going good but suddenly, in the month of
February of 2020, a serious disease was ‘discovered named COVID-19 and lead to pandemic
situation. This is an infectious disease caused through coronavirus and it is primarily spread
through droplets of saliva of the victim and carrying the virus. Till now, in order to cure this
disease no vaccines have been discovered and this is the reason why people are requested to stay
at home and maintain social distance. Moreover, it is putting an adverse impact on the
businesses. In relation with cosmetic salons were an individual needs assistance owner of the
shops and companies are facing difficulties in providing their services because in most of the
countries these services have not been open yet. During the pre-lockdown situation, the sales of
beauty products and its services increased by 24 percent but after the couple months the revenue
of beauty industry has fallen up to 35 percent after the lockdown. Thus, it can be said that over
the change of months sales of cosmetic industry decreased. Therefore, the reason being is
lockdown and safety regarding the health of an individual (Nail Care: The new ‘Lipstick Effect’
amid COVID-19 Outbreak in the UK, reports the NDP Group, 2020).
Ways Petite Nail Bar company can adopt to cope up with the decreased sales
According to the viewpoint of Barua, (2020), although, the pandemic period is a tough
situation for all of us and business owners are doing different things to cope up with the situation
so that they can increasing its sales. However, company will need to make changes in their
regular pattern of providing their services and facilities thus, they will have to be more concern
about the safety and security of customers. In relation with nail bar, even though the company is
closed but they have the opportunity to provide assistance and support their clients in their
requirements. Company can think of providing Homecare service: in this, nail bars can give
appointments to their valuable customers and following all the precautionary measures they can
help them in maintaining the salon results at home. Moreover, by seeing the increase in the
popularity of video conferencing company and use of other social networking sites, with the help
of their core service providers they can provide their assistance. As a result, this will help the
company in having a close relationship with their customers. Collaborate with suppliers: this
can prove to be an effective move because selling the products can give a rise to decreased sales.
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On the other hand, posting a product of a particular brand can compensate in the sales.
Moreover, company, in their websites can put some editorial content related to beauty tips and
measures to take care of the nails so as to engage their customers and can also provides them
about their changed pattern of business for a time being.
RESEARCH METHODOLOGY
Research philosophy: this is considered to be a general phenomenon that includes all the
measures that researcher can adopt for doing the research in an effective manner. Basically,
research philosophy is of two kinds interpretivism and positivity (Nicola and et. Al., 2020). In
order to do this researcher, investigator chose positivist approach because the result which is
obtain is rational and it becomes easier for the research to explain the outcomes in a better
manner.
Research Approach: It is considered to be a provided blue print that helps in taking the
research into the right track thus, it can be said that with the use of research approach a
philosophical foundation can be developed. Generally, deductive and inductive are the two
elements that are being considered in this but deductive approach will be undertaken for doing
this research because it will further assist in developing a relationship between two or more
variables.
Data collection method: This is considered to be the most important element of the
research because based on the data collected further evaluation takes place. There are two types
of data collection method. Primary methods: which is used to get fresh information for the
specific research topic. In order to do this, researcher uses different modes such as interviews,
questionnaire, surveys etc., Another type of data collection method is secondary: under which the
information are gathered from sources such as books, journals, newspaper etc., provided by
different scholars. It is used for making the literature review appropriate, reliable and valid.
While taking this research into consideration, researcher has used both primary as well as
secondary methods of data collection so as to make the research more effective.
Research Choice: There are many choices that are available for doing the research in an
effective manner and sometimes it can create problem for researcher to choose any one for doing
the research, because based on the choice positive and negative impact can be gained (Gössling,
Scott and Hall, 2020). In order to do this research, quantitative method was taken into
consideration because with the help of this representing the collected information in graphical
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form will be easier and according to the human behaviour, they understand graphical
representation effectively.
DATA COLLECTION
Q1) According to you does, COVID-19 has put an impact on the global market?
a) Yes
b) No
Q2) During this pandemic, is the sales of cosmetic salons have decreased?
a) Yes
b) No
Q3) Meantime, during the period of lockdown how you are managing to groom up yourself?
a) Watching DIY videos
b) Taking help of your friends and family
c) Home Services provided by the company
Q4) Do you feel like Nail Bars and other cosmetic salons should be opened?
a) Yes
b) No
Q5) According to you, what kind of alternative methods company can use for increasing its
sales?
a) Homecare Service
b) Online Services
c) Selling of products of respective brands.
Q6) Recommendations, you need to provide to the company for providing better services.
Theme 1: COVID-19 has put an impact on the global market.
Q1) According to you does, COVID-19 has put an impact on the
global market?
Frequency
a) Yes 30
b) No 10
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30
10
a) Yes b) No
Interpretation: As per preceding graph, it has been analysed that 30 people think that COVID-
19 put huge impact over the global market because it totally changes entire activities of the
world. On the other side, rest of 10 respondents are against with this theme.
Theme 2: Sales of cosmetic salons have decreased in pandemic situation.
Q2) During this pandemic, is the sales of cosmetic salons have
decreased?
Frequency
a) Yes 35
b) No 5
35
5
a) Yes b) No
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Interpretation: In pandemic situation, entire activities and function are totally changed. In this
regards, 35 people think that it also reduces the sale of cosmetic salons and remaining
participants are said that sales of salons do not decreased.
Theme 3: During the period of lockdown how you are managing to groom up yourself.
Q3) Meantime, during the period of lockdown how you are
managing to groom up yourself?
Frequency
a) Watching DIY videos 20
b) Taking help of your friends and family 10
c) Home Services provided by the company 10
20
10
10
a) Watching DIY videos
b) Taking help of your friends and family
c) Home Services provided by the company
Interpretation: From the preceding graph it is analysed that 20 people said that watching DIY
videos help in managing to groom up yourself, 10 participants think that taking help of friends
and family is effective and 10 respondents said that home service provided by the company is
beneficial way to groom up.
Theme 4: Nail Bars and other cosmetic salons should be opened.
Q4) Do you feel like Nail Bars and other cosmetic salons
should be opened?
Frequency
a) Yes 30
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b) No 10
30
10
a) Yes b) No
Interpretation: According to the preceding bar chart, 30 people are agreed that Nail Bars and
other cosmetic salons should be opened and rest of 10 participants are not agree with this theme.
Theme 5: Alternative methods company can use for increasing its sales.
Q5) According to you, what kind of alternative methods
company can use for increasing its sales?
Frequency
a) Homecare Service 15
b) Online Services 15
c) Selling of products of respective brands. 10
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a) Homecare Service
b) Online Services
c) Selling of products of respective brands.
Interpretation: As per given graphical representation, it is analysed that 15 people said that
homecare services is effective for increasing company sales, 15 participants think that online
services is best and remaining 10 respondents give their views in favour with selling of products
of respective brands is appropriate to increase overall sales at market place.
CONCLUSION
From the above report it has been concluded that, the period of COVID-19 pandemic, a
sudden change in the performing the business operations can be seen. People have become more
conscious about the health of themselves and family members. Unlike other companies Nail Bars
have also faced the consequences of COVID-19 because in the pre-stage of lockdown sales
increased rapidly but gradually, when the time passed a downfall in their sales was seen. Instead
of going to the nearby Nail Bars for grooming their customers preferred online DIY (Do It
Yourself) videos. However, companies have provided homecare services to their valuable guest
so that engagement with customers can be made. As a result, it helped the company in
maintaining a better relationship with them. Moreover, companies for increasing their sales, in
their official websites other than providing assistance they have started selling products of
respective brands. This has not only cam up as an alternative move for increasing the sales but
has also enhanced the relationship with suppliers. However, in relation with people they have
become more aware about social distancing and are avoiding going to places that is not
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necessary. Therefore, this pandemic has shown a downfall in the sales and created a severe crisis
to the world economy.
RECOMMENDATION
With a compulsory implementation of lockdown and social distancing more than half of the
population is being affected and so as the economy worldwide. Implications of COVID -19 is not
confined to the economy but it has also changed the behaviour of human life. Therefore, after
analysing the report, some point of recommendations is mentioned below for better
understanding:
 Companies that are operating their business under cosmetic salon can think of “touch me
not business”, where without any physical contacts directly, service providers can give
their service.
 Increase in the use of social media platforms company can create their own YouTube
channel for delivering the basic information of taking care of their nails. Moreover, they
can also provide tutorials for different designs which customers can opt for changing their
style.
 Moreover, with all the precautionary measures such as wearing masks, gloves, disposable
tools, disinfected machineries workers of the company can provide home service until the
salons are reopened.

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REFERENCES
Books and Journals
Nicola, M. and et. Al., 2020. The socio-economic implications of the coronavirus and COVID-
19 pandemic: a review. International Journal of Surgery.
Gössling, S., Scott, D. and Hall, C.M., 2020. Pandemics, tourism and global change: a rapid
assessment of COVID-19. Journal of Sustainable Tourism, pp.1-20.
Barua, S., 2020. Understanding Coronanomics: The economic implications of the coronavirus
(COVID-19) pandemic. SSRN Electronic Journal https://doi org/10/ggq92n.
Sohrabi, C. and et. Al., 2020. World Health Organization declares global emergency: A review
of the 2019 novel coronavirus (COVID-19). International Journal of Surgery.
Haleem, A. and et. Al., 2020. Areas of academic research with the impact of COVID-19. The
American Journal of Emergency Medicine.
Hasanat, M.W. and et. Al., 2020. The Impact of Coronavirus (Covid-19) on E-Business in
Malaysia. Asian Journal of Multidisciplinary Studies, 3(1), pp.85-90.
Koonin, L.M., 2020. Novel coronavirus disease (COVID-19) outbreak: Now is the time to
refresh pandemic plans. Journal of business continuity & emergency planning, 13(4), pp.1-15.
Ferneini, E.M., 2020. The financial impact of COVID-19 on our practice. Journal of Oral and
Maxillofacial Surgery.
Lau, H. and et. Al., 2020. The positive impact of lockdown in Wuhan on containing the COVID-
19 outbreak in China. Journal of travel medicine, 27(3), p.taaa037.
Bradbury‐Jones, C. and Isham, L., 2020. The pandemic paradox: The consequences of COVID‐
19 on domestic violence. Journal of clinical nursing.
Online
Nail Care: The new ‘Lipstick Effect’ amid COVID-19 Outbreak in the UK, reports the NDP
Group. 2020. [Online]. Available Through:
<https://www.npdgroup.co.uk/wps/portal/npd/uk/news/press-releases/nail-care-the-new-lipstick-
effect-amid-covid-19-outbreak-in-the-uk-reports-the-npd-group/>.
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