This essay discusses the development of contemporary tourism and its positive and negative impacts on the economy, environment, and socio-cultural aspects. It covers the challenges and issues associated with changing world, destination marketing, and tourism ethics. The positive impacts include increased employment opportunities and contribution to the local economy, while the negative impacts include cost of infrastructure and economic leakage. The environmental positive impacts include raised awareness and improvements in environmental infrastructure, while the negative impacts include pollution and land degradation. The positive socio-cultural impacts include social tourism and understanding of social norms, practices, and values, while the negative impacts include increase in pressure and abuses and socio-cultural conflicts.