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Contemporary Travel and Tourism Industry - Assignment
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Added on 2020-12-10
Contemporary Travel and Tourism Industry - Assignment
Added on 2020-12-10
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Contemporary Travel andTourism Industry
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Milestones in the development of the travel and tourism industry and how they have shapedthe travel and tourism industry....................................................................................................1P.2 Different elements of the travel and tourism industry and their interrelation to create thetourist experience........................................................................................................................2P.3 Determine the different factors that affect tourism behaviour..............................................3P.4 Explain models of motivation and how they influence the consumer decision makingprocess.........................................................................................................................................4M1,M2 & D1 Role & Critical analysis of key element of travel and tourism industry and howthe elements interact to provide a tourism experience................................................................5P. 5 Identify recent and emerging patterns and trends in the international travel and tourismindustry........................................................................................................................................5M3 Recent patterns in international travel and tourism and their significance to thedevelopment of the global travel and tourism industry ..............................................................6P.6 Examine the factors affecting the popularity of a range of global destination.....................6M4 Factors affecting the popularity of destination and assess their importance to destination’spopularity....................................................................................................................................8D2 Critical evaluation of the link between the key drivers of tourist behavior and popularity ofdifferent tourism destinations and experiences...........................................................................8Conclusion.......................................................................................................................................8REFERENCES .............................................................................................................................10
INTRODUCTIONTourism is one of the fastest growing industries in present world economy, it has beendeveloping with time in terms of new trends and technology. Every tour operator company iscoming up with various attractive packages which is helpful in growth of the sector. In thispresent assignment, consultant working of United nations world tourism organisation will bepresenting about travel and tourism industry. This report will focus on key milestones in thedevelopment of the travel and tourism industry and how they have shaped the travel and tourismindustry. In addition to this, Determine the different factors that affect tourism behaviour will beexplained. Furthermore, models of motivation and how they influence the consumer decisionmaking process will be discussed in brief. TASK 1Milestones in the development of the travel and tourism industry and how they have shaped thetravel and tourism industryTravel and tourism is a social and cultural phenomenon where people move from oneplace to another in order to change their usual environment. The purpose behind travelling can bepersonal or professional. People who travel are known as tourists which are defined under threecategories i.e. Domestic, Inbound and outbound (Prebensen, Chen and Uysal, 2018). But afterachieving many milestones which are defined below every person has started enjoying thetravelling. Origin of TourismIn ancient times, travelling was considered to be reserved for upper and rich class people.Many people has started encouraging the practice of pilgrimage. Tourism started mainly in 17thcentury where word tourist has appeared for the first time. Tour word has come from the Greekad Latin words which means is to circle and turn. Tourism becomes businessIn the year 1758, Cox and kings was the first travel agency which has started andencouraged people for travelling. This travel agency came up with very cost effective tourpackage through railways. Rail travel became very famous and emergence of auto mobile alongwith it has helped the most in development of tourism. In addition to this, air flights has made thedevelopment to another level. It has added the biggest milestone in the tourism sector. 1
Water travel: It is marked as the major milestone of travel and tourism industry. It includestravelling through boats from one place to another while on holidays. Boats can be luxuriousships or small boats. It is known as boating holiday which is very famous kind of travellingduring summer season. It is the biggest milestone because it helped in moving to vary placesalong with enjoying food and music. Water travelling can be carried out for long travelling aswell as all the facilities are being provided inside the ships and boats. It has resulted in highergrowth in the industry as different tour operators now provide special tour packages whichinclude water travelling. Rail travel: It is also a milestone which is being major component in travelling. It is theconvenient and affordable medium of transport. It was first build in England which has carriedpassengers from one place to another (Alderman, 2018). It is a travel which is mostly acceptedby people even with low income. It is affordable and comfortable element while planning a tour. These all factors has helped in shaping the travel and tourism industry as without it travelindustry would not have grown much. So, above factors has helped in fast growth of economy. P.2 Different elements of the travel and tourism industry and their interrelation to create thetourist experienceThere are various elements in tourism industry that may affects tourist experience innegative as well as positive manner. Tourists are mainly buying holiday packages or travelservices to gain a lifetime experience or create a good memory. The elements which are relatedto tourist experience are discussed below - Pleasant climate or weather – People are highly attracted towards a good or favourableclimate, individuals living in cold places plans to visit sunny regions whereas peopleliving in warm or hot areas are attracted towards cooler destinations. Tourists waits for abest climate or weather to visit a destination but sometimes they travel in withoutplanning. This provides a different experience related to a place or destination. Itdevelops motivation among the people and encourage them to travel in different climatesor weather to various places.Scenic attraction – Individuals learn and research on destinations or places beforemaking decisions to travel. This research helps them to collect information related tovarious attractions of a place. It is a major element that attracts many tourists to visit aspecific destination to gain experience of popular scenic attractions. 2
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