Business to Business Marketing Management
Added on - 20 Sep 2019
Business To Business Market B2b Marketing
Comprehensive Case: TheFrankfurt Pump Company GmbH (FPC) where we will discuss product lines, end-users, the aftermarket, distribution, pricing, and profit mix. FPC soon captured a dominant market position in the oil and gas industry. FPC comes around and makes promises, but nothing happens. They have no set policies for distributors. Our pump distributors have engineers who go in and evaluate an end user’s requirements and specifications before submitting a price quotation.
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Frankfurt Pump Company GmbH
In the conclusion of the case study of "The Frankfurt Pump Company" (FPC), founded in 1965 in Frankfurt am Main, Germany, by Heinz Hoffman, a mechanical engineer. FPC initially manufactured specialty tools for the oil and gas industry. The speciality tools provided capital for Hoffman to design and manufacture a quality high-pressure patented pump. By the mid-1980s, the patented FPC pump enjoyed a reputation as the best high-pressure injection pump available. After Hoffman’s death in 1979 his son Frederick was in charge of the rapidly growing company. However, Frederick had interests in car racing and sold the company in 1995 to a group of 8 investors.