Contents. Business Idea 2. Target Market 2. Analysis of

Added on - 20 Sep 2019

  • 7

    Pages

  • 1406

    Words

  • 75

    Views

  • 0

    Downloads

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 3 of 7 pages
ContentsBusiness Idea...............................................................................................................................................2Target Market..............................................................................................................................................2Analysis of the Market................................................................................................................................3Strengths and weakness of the business plan...............................................................................................3References...................................................................................................................................................7
Business IdeaThe business idea is to promote the sunglasses company competing with the famous brands likePrada and Oakley. It is imperative to generate the business plan for launching the sunglasses inthe target market. The analysis of the market and the evaluation of the strategies should be thepart of the business plan. The main aim of the business idea is to enter in the markets of UK forthe successful growth and to compete with the famous brands.The main objectives of my business idea are-To analyze the foreign markets as well as the markets where that product is beingpromoted for the understanding of the challengesTo find the prime target market which will help the company to start manufacturing theglasses on the basis of the needs of the customersTo find out the investors to avoid the financial crisis in the coming yearsTo increase the market share of the sunglasses company.Target MarketThe country we have decided is the markets of the UK. The business plan should cover theevaluation and analysis of the markets of the UK. The reason of choosing the UK country is thatit has the stable political environment and there are many chances or great opportunities to growbecause of the stable government policies. The UK also has a strong economic position ascompared to other developed countries. The UK is the country that holds the position of 5thhighest GDP (Gross Domestic Production) in the world.The foreign direct investment in the UK
country is increasing and that will result in the increase in the new entrants in the markets.Another reason for choosing that country is that the standard of living in that country is very highand the demand of the sunglasses will also high. As we know that, the UK is a MEDC (Moreeconomically developed country ), so it is the best decision to choose that country[CITATIONCad17 \l 1033 ].Analysis of the MarketBefore making any business plan, it is important to analyze the market on the basis of the incomelevels, buying behavior, culture and the market segmentation. The plus point of this analysis willbe to meet the demands of the customers as per their expectations. The Market of UK is theleading business Centre of the European market. The business plan of the sunglasses clearlydepicts the country analysis by categorizing the market on the basis of culture, income levels andthe market segmentation. The PEST analysis used to analyze the factors of the sunglassescompany. In the today time, the people are love to spend money on the clothes and theaccessories. The sunglasses is the product which is highly in demand by the young males andfemales. The sunglasses also represent the status symbol of the people living in UK.Strengths and weakness of the business planThe business plan is really very helpful in explaining many strengths and weaknesses of thecompetitors as well as the promotion of the sunglasses. The strengths of the business idea is that
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document