Panasonic AVC Networks Vietnam Company Limited ... - Desklib

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Contents
Contents......................................................................................................................................1
Part A: Introduction of the company.............................................................................................5
I. Panasonic AVC Networks Vietnam Company Limited......................................................5
1. Background of Panasonic Corporation........................................................................5
2. Background of Panasonic AVC Networks Vietnam Co., Ltd........................................6
a. Company overview.................................................................................................6
b. Development history...............................................................................................6
c. Core values................................................................................................................. 7
d. Mission..................................................................................................................7
3. Organization..............................................................................................................8
a. Organizational Structure (in AI products).................................................................8
b. General layout.............................................................................................................9
4. Function....................................................................................................................... 10
a. Operation Process................................................................................................10
b. Scale and scope....................................................................................................11
c. Distribution channels and customers.....................................................................12
II. SENTO Paint Joint Stock Company...............................................................................14
1. Background of the company....................................................................................14
a. Company overview..............................................................................................14
b. Development history............................................................................................15

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c. Core values...............................................................................................................16
d. Mission................................................................................................................16
2. Functions...................................................................................................................... 16
a. Operation process................................................................................................16
b. Scale and scope....................................................................................................19
c. Markets, Customer Segments, distribution channels and suppliers.......................20
III. Decathlon Vietnam Company Limited........................................................................21
1. Background of Decathlon Vietnam Co., Ltd............................................................21
a. Company Overview.............................................................................................21
a. Development history............................................................................................21
b. Mission and core values.......................................................................................22
2. Organization structure..............................................................................................23
3. Function....................................................................................................................... 24
a. Scale and core capacity.............................................................................................24
b. Distribution channels and customers.....................................................................24
c. Product................................................................................................................25
4. Operation process....................................................................................................26
Part B Comparison of the above three companies......................................................................27
I. Similarities.....................................................................................................................27
II. Differences....................................................................................................................27
References................................................................................................................................31

Part A: Introduction of the company
I. Panasonic AVC Networks Vietnam Company Limited
1. Background of Panasonic Corporation
 Panasonic was founded in 1918 in Osaka Japan by Konosuke Matsushita who
was born in 1894 and died in 1989, so the company was originally named
Matsushita.
 The first products manufactured and put on the market was an improved
attachment plug and a two-way socket.
 Accomplishing 100 years of its foundation, Panasonic has anchored itself as
one of the world’s most trusted
brands, with consolidated
companies is 523 and
employees is 243,540.
 Outstanding products of
Panasonic in the Vietnam
market: television,
refrigerator, air conditioner,
blender, washing machine,
bicycle, ...
 2013, Panasonic Corporation in Vietnam consists of eight companies mainly
located in Hanoi and Ho Chi Minh City, including:
- Panasonic Vietnam and its business division under Panasonic Sales
Vietnam (PSV)
- Research and Development Center (PRDCV)
- Five manufacturing companies including: Panasonic AVC Networks
Vietnam (PAVCV), Panasonic Appliances Vietnam (PAPVN),
Panasonic System Networks Vietnam (PSNV), Panasonic Industrial
Devices Vietnam (PIDVN), Panasonic Life Solutions Vietnam
(PLSVN), and Panasonic insurance company Insurance Service Vietnam
(PISVN).

2. Background of Panasonic AVC Networks Vietnam Co., Ltd.
a. Company overview
 Company name: Panasonic AVC Networks Vietnam Co., Ltd. (PAVCV)
 Office location: Lot 73 and 75, Street D, Sai Gon - Linh Trung Export
Processing Zone, Linh Trung ward, Thu Duc district, Ho Chi Minh city,
Vietnam
 Phone number: ([phone](93/94/95/96)
 FAX: [phone]
 Year of establishment: November 1996
 Area: 10,682 m2 (used: 8,062m2)
 Personnel: 233 people
 Capacity: 5.5 million boards/year (2 shifts)
 Certifications: ISO 9001, ISO 14001, ISO 27001, ISO 45001
 Main business: Manufacturing & selling Television, power board for
televisions.
b. Development history
 1996: established Panasonic AVC Networks Vietnam company (PAVCV) in
the form of a joint venture with Viettronics Thu Duc company
 2006: produced one million color televisions
 2008: started producing LCD TVs
 2011: exported P-board
 2014: 100% foreign invested company
 2015: factory relocation
 2015 - 2016: successfully assembled 4k television

 2018 - 2020: The TV has been exported to Japan, the Blu-ray has been exported
to Czech Republic.
c. Core values
 Basic Business Philosophy as the Foundation of Business: Panasonic
operates on Basic Business Philosophy that helps them define the company's
goals, approach to business activities and general direction.
 Creation of Value and Contribution to Society: Follow integrated
philosophies and processes to create added value (contributing to economic,
social, and environmental progress) to achieve sustainable development.
 Close Ties with Society: Businesses need both tangible and intangible support
and cooperation from a variety of stakeholders, including customers,
shareholders, business partners, employees, and the local community. In
addition, business activities affect those stakeholders in a variety of social,
economic and environmental aspects.
 An Enterprise as a Public Institution: Conduct business fairly, honestly,
and promptly in action to comply with social responsibilities.
 Only One Earth
 Global Perspectives - Global Conduct
d. Mission
Panasonic Vietnam Co., Ltd. embodies our corporate mission both from the economic
and social perspectives in our daily activities in the country. Vietnam has always been
seen as a huge potential for Panasonic to contribute to the enhancement of social life,
where a ubiquitous society can be realized.
Business vision focuses on Panasonic’s advanced technology and innovation that
brings about a comfortable life to mankind and the environment. Panasonic will
continue to prioritize customer satisfaction and commit to our basic management
philosophy of contributing to the society as a public entity.
PAVCV grows with the best productivity, quality and cost, in order to contribute to
Panasonic Global development. (Panasonic, n.d.)

3. Organization
a. Organizational Structure (in AI products)
Panasonic Global built a divisional company system. It’s a legit structure in which one
parent company owns several subsidiary companies, each of which uses the parent
company’s brand and name.
PAVCV operates based on a hierarchical organizational structure. In a hierarchical
organizational structure, employees are grouped with each employee having a clear
supervisor. Grouping is done on a functional basis, which means that employees are
grouped according to the function they provide. PAVCV shows a functional
organization chart with support, operations, and technical groups. (Creately, 2021)