Strategic Planning in Education
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AI Summary
The report discusses the concepts of strategic management in education, highlighting the importance of developing a strategic plan to achieve long-term goals. It presents the case study of Company X, which is taking steps to develop its education system through proper planning and implementation. The survey and interview activities conducted among expert professionals reveal that strategic planning is crucial for achieving organizational success. The report also explores various references related to strategic management in education, including articles, books, and reports from reputable organizations such as UNESCO.
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Contents
Introduction......................................................................................................................................2
LO1- Concepts and Tools of the strategic Management................................................................3
Porter’s five force model..............................................................................................................3
Competitive analysis....................................................................................................................3
Intensive strategy.........................................................................................................................4
BCG matrix..................................................................................................................................5
Integration strategy......................................................................................................................5
SWOT..........................................................................................................................................6
LO2- Pest Analysis..........................................................................................................................6
LO3 Strategic planning process.......................................................................................................9
Questions and activities...............................................................................................................9
Questionnare................................................................................................................................9
Diagnosis....................................................................................................................................19
Policy formulation......................................................................................................................19
Plan preparation.........................................................................................................................20
Preparation of the annual operational plans...............................................................................21
LO4- Implementation and evaluation of the strategies..................................................................23
Conclusion.....................................................................................................................................27
References......................................................................................................................................28
1
Introduction......................................................................................................................................2
LO1- Concepts and Tools of the strategic Management................................................................3
Porter’s five force model..............................................................................................................3
Competitive analysis....................................................................................................................3
Intensive strategy.........................................................................................................................4
BCG matrix..................................................................................................................................5
Integration strategy......................................................................................................................5
SWOT..........................................................................................................................................6
LO2- Pest Analysis..........................................................................................................................6
LO3 Strategic planning process.......................................................................................................9
Questions and activities...............................................................................................................9
Questionnare................................................................................................................................9
Diagnosis....................................................................................................................................19
Policy formulation......................................................................................................................19
Plan preparation.........................................................................................................................20
Preparation of the annual operational plans...............................................................................21
LO4- Implementation and evaluation of the strategies..................................................................23
Conclusion.....................................................................................................................................27
References......................................................................................................................................28
1
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Introduction
The education sector plays a very important role in the growth of the nation and it is imperative
to incorporate new strategies as per the changing environment. New facilities are introduced by
the company X in order to provide best education to the youth and government is also spending
more on education sector since past few years. E-classrooms have become significant these days
for providing better classrooms to children. For such classrooms, expert personnel are required to
be appointed to deal with such machinery equipped in e-classrooms. Students find it easy and
convenient to study in such environment as it is full of life and enjoyment. Strategic
management in the development of the education is the art of managing all strategies, plans,
investments and risks of markets and also involves the asset allocation. Strategic management
helps to find the best plan to the organizations as well as the individuals as per the ability to
undertake risks. The main objective of Strategic management is to reduce the risks and focus on
making maximum profits. All these decisions can be taken to by making and analyzing the
different strategies. Effective organizations have strategies to mark and maintain a viable and
feasible market for their products and services. For fulfilling its aims which generally include
profit maximization, an integration strategy is a must and is of various types and forms. For most
of the organizations, the dynamic process of adapting to market changes and uncertainty of the
market environment, organizational reorganization and integration is an important tool in
effectively maintaining and efficient alignment with the ever changing environment. Marketing
is a business process in which the loyalty of the customers, relationship with clients and the
brand value of the company is established by using different marketing activities.
Also, the survey and the interview activities are conducted in the colleges to to analyze the
strategic planning importance. The participants involved in this survey are the expert
2
The education sector plays a very important role in the growth of the nation and it is imperative
to incorporate new strategies as per the changing environment. New facilities are introduced by
the company X in order to provide best education to the youth and government is also spending
more on education sector since past few years. E-classrooms have become significant these days
for providing better classrooms to children. For such classrooms, expert personnel are required to
be appointed to deal with such machinery equipped in e-classrooms. Students find it easy and
convenient to study in such environment as it is full of life and enjoyment. Strategic
management in the development of the education is the art of managing all strategies, plans,
investments and risks of markets and also involves the asset allocation. Strategic management
helps to find the best plan to the organizations as well as the individuals as per the ability to
undertake risks. The main objective of Strategic management is to reduce the risks and focus on
making maximum profits. All these decisions can be taken to by making and analyzing the
different strategies. Effective organizations have strategies to mark and maintain a viable and
feasible market for their products and services. For fulfilling its aims which generally include
profit maximization, an integration strategy is a must and is of various types and forms. For most
of the organizations, the dynamic process of adapting to market changes and uncertainty of the
market environment, organizational reorganization and integration is an important tool in
effectively maintaining and efficient alignment with the ever changing environment. Marketing
is a business process in which the loyalty of the customers, relationship with clients and the
brand value of the company is established by using different marketing activities.
Also, the survey and the interview activities are conducted in the colleges to to analyze the
strategic planning importance. The participants involved in this survey are the expert
2
professionals and all the viewpoints given by them on the strategic planning process discussed in
this report
LO1- Concepts and Tools of the strategic Management
Porter’s five force model
This model is about the various substitutes in education sector, we come to a conclusion with
two aspects. There are two major financers in the field of education and they are public
authorities and private sector. The role of government is more in developing education sector and
the role of private authorities is less as compared to the government or other local agencies. The
industry rivalry is less and the number of educational institutes is less in number as compared to
other countries. The inclination of people towards education is more in today world’s
modernization.. This is the reason the level of competition is less in many countries. The threat
of entry for rivals is more in the developed countries. The individuals are very conscious at
providing their children with best education and getting them admitted in best institutes. It has
been recently seen that the countries are getting inclined towards this sector as well, but it will
take a few more decades to the one city as compared to the other cities to rise up in this sector at
par with the other cities(Chang, 2006).
Competitive analysis
The Education sector is a developing sector and has many good prospects and people are willing
for example the foreign investors are willing to invest in this market to get better output and
provide quality education to students. Many cities like Dubai has recently come up in front in
3
this report
LO1- Concepts and Tools of the strategic Management
Porter’s five force model
This model is about the various substitutes in education sector, we come to a conclusion with
two aspects. There are two major financers in the field of education and they are public
authorities and private sector. The role of government is more in developing education sector and
the role of private authorities is less as compared to the government or other local agencies. The
industry rivalry is less and the number of educational institutes is less in number as compared to
other countries. The inclination of people towards education is more in today world’s
modernization.. This is the reason the level of competition is less in many countries. The threat
of entry for rivals is more in the developed countries. The individuals are very conscious at
providing their children with best education and getting them admitted in best institutes. It has
been recently seen that the countries are getting inclined towards this sector as well, but it will
take a few more decades to the one city as compared to the other cities to rise up in this sector at
par with the other cities(Chang, 2006).
Competitive analysis
The Education sector is a developing sector and has many good prospects and people are willing
for example the foreign investors are willing to invest in this market to get better output and
provide quality education to students. Many cities like Dubai has recently come up in front in
3
this sector and has been doing well since 2005 and making changes according to the dynamic
environment of the society. The city has given many good facilities to tits students as students
are considered to be the future of the nation. The number of educational institutes is quite decent
in the city and almost every institute provides best services to the students. The education
minister after regular intervals keeps on reforming the techniques for improving education sector
and provides best services to the students. Not only the normal students, the city also works for
providing best education to students who are disabled and are mentally not at par with the normal
students(UNESCO, 2010).
Intensive strategy
Market penetration is both a measure and a strategy. A business will utilize a market penetration
strategy to attempt to enter a new market. The goal is to get in quickly with your product or
service and capture a large share of the market. Market penetration is also a measure of the
percentage of the market that your product or service is able to capture. There are many cities is
involved in penetrating itself into the market and has been inviting the other investors to invest in
this market. The city’s every year investment in education sector keeps on increasing year by
year to stay at par with other cities. The company X has been into this sector since a long time
now. They do not have to penetrate themselves into the market but have to keep reforming the
already established strategies to stay in the market for long. The company X is engaged in
intensive market penetration. They are a new player in the industry, but are investing substantial
money into building an education industry(Seong, 2007). The company X believes that the
industry will be worth $700 USD annually so is investing heavily to attract clients from target
4
environment of the society. The city has given many good facilities to tits students as students
are considered to be the future of the nation. The number of educational institutes is quite decent
in the city and almost every institute provides best services to the students. The education
minister after regular intervals keeps on reforming the techniques for improving education sector
and provides best services to the students. Not only the normal students, the city also works for
providing best education to students who are disabled and are mentally not at par with the normal
students(UNESCO, 2010).
Intensive strategy
Market penetration is both a measure and a strategy. A business will utilize a market penetration
strategy to attempt to enter a new market. The goal is to get in quickly with your product or
service and capture a large share of the market. Market penetration is also a measure of the
percentage of the market that your product or service is able to capture. There are many cities is
involved in penetrating itself into the market and has been inviting the other investors to invest in
this market. The city’s every year investment in education sector keeps on increasing year by
year to stay at par with other cities. The company X has been into this sector since a long time
now. They do not have to penetrate themselves into the market but have to keep reforming the
already established strategies to stay in the market for long. The company X is engaged in
intensive market penetration. They are a new player in the industry, but are investing substantial
money into building an education industry(Seong, 2007). The company X believes that the
industry will be worth $700 USD annually so is investing heavily to attract clients from target
4
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several countries (Russia, India, the Gulf, and Nigeria). For now, market penetration is strategy
but they aim to be a product innovator as a point in the future.
BCG matrix
The company X has been into this sector since long and doing well in the business. The company
X has been using best techniques to stay in the market and develop the children to make them
run with the world. Various expert personnel are appointed to introduce new strategies that suit
the environment of the city and the individuals and after conducting a comprehensive research
programs, various techniques are analyzed(Harray, 2008). The techniques are even analyzed
taking help of various thinking techniques which can be brainstorming, morphological
techniques etc.
Integration strategy
The company X witnesses a vertical integration as it has effective control on the activities of the
people that they acquire their techniques and products from. Since demand in international
countries is high it is necessary to have a higher vertical integration control. In case of
educational facilities there is less of a horizontal integration because each organization has its
own functioning and therefore there is less of any control on similar organizations and since
there are many seen in the many countries education sector it is less seen in the form of
horizontal. There is a lot of backward integration seen in case of other international market since
there is buying of new techniques in the everyday life of the business(Tabatoni, et al., 2012).
5
but they aim to be a product innovator as a point in the future.
BCG matrix
The company X has been into this sector since long and doing well in the business. The company
X has been using best techniques to stay in the market and develop the children to make them
run with the world. Various expert personnel are appointed to introduce new strategies that suit
the environment of the city and the individuals and after conducting a comprehensive research
programs, various techniques are analyzed(Harray, 2008). The techniques are even analyzed
taking help of various thinking techniques which can be brainstorming, morphological
techniques etc.
Integration strategy
The company X witnesses a vertical integration as it has effective control on the activities of the
people that they acquire their techniques and products from. Since demand in international
countries is high it is necessary to have a higher vertical integration control. In case of
educational facilities there is less of a horizontal integration because each organization has its
own functioning and therefore there is less of any control on similar organizations and since
there are many seen in the many countries education sector it is less seen in the form of
horizontal. There is a lot of backward integration seen in case of other international market since
there is buying of new techniques in the everyday life of the business(Tabatoni, et al., 2012).
5
SWOT
The weakness of the Company X education sector is that it has not created a platform for
advertising the facilities that they have the potential to offer and therefore they do not promote
their education sector on an international level which leaves the attention of many people who
would have otherwise chosen X. Also the fee of the institutes is very high and therefore people
who cannot afford so much might have to suffer due to this very cause. The company X faces a
threat from other countries and cities across the globe which provide the same facilities but at a
lower cost. On the other hand, the problem faced by the international countries the problem of
language. So many students fail to get the admission they demand because of the lack of
communication.
LO2- Pest Analysis
A Business Environment of Company X with regard to compete with the international market
includes the PEST analysis which consists of Political, Economic, Social, technological, factors.
These all factors are the very important part of the strategic management planning as these
factors help to analyze the situation of the market and help to control the business from negative
impacts. External factors are the variables which affect the business of Company X in the
development of the education area by influencing the operations and performance of the
company. PEST analysis is a tool that helps in the analysis of the external factors that affects the
business environment which has been discussed below:
Political- Legal Factors
6
The weakness of the Company X education sector is that it has not created a platform for
advertising the facilities that they have the potential to offer and therefore they do not promote
their education sector on an international level which leaves the attention of many people who
would have otherwise chosen X. Also the fee of the institutes is very high and therefore people
who cannot afford so much might have to suffer due to this very cause. The company X faces a
threat from other countries and cities across the globe which provide the same facilities but at a
lower cost. On the other hand, the problem faced by the international countries the problem of
language. So many students fail to get the admission they demand because of the lack of
communication.
LO2- Pest Analysis
A Business Environment of Company X with regard to compete with the international market
includes the PEST analysis which consists of Political, Economic, Social, technological, factors.
These all factors are the very important part of the strategic management planning as these
factors help to analyze the situation of the market and help to control the business from negative
impacts. External factors are the variables which affect the business of Company X in the
development of the education area by influencing the operations and performance of the
company. PEST analysis is a tool that helps in the analysis of the external factors that affects the
business environment which has been discussed below:
Political- Legal Factors
6
The Political and Legal environment of a country has a significant effect on an education sector
which is influenced by the political infrastructure , stability, government support, attitude of the
government, the intervention of the government, provision of the constitutions and foreign policy
etc.The businesses feasibility is dependent on their potential to understand the laws related to
property and to stand by them, and keeping innovation in their marketing activities by not fearing
of the infringement of the laws. Each and every country has its own political and legal system
which poses a threat to the education system for which they have a well defined strategy to
mitigate the country level risk factors. The policy of the United Kingdom government and the
EU directives, such as the planning and environmental issues which consist of sustainability has
a great impact on the education sector. The Company X has established its business in providing
the education worldwide and is well focused on innovative and sustainable development which
meets the requirement mentioned by the EU directives(IIEP, 2010).
Economic Factors:
The economic factors have a significant impact on the business which affects the education
sector as well as the infrastructure and growth of the economy.The government of the United
Kingdom has used the taxation as a medium to promote the improvement of the environment.
The increasing level of the education system involves the cost of infrastructure, the academic
fees, the operating costs etc. For achieving this it is significant to understand that how the
improved and better design can help in enhancement of all these costs.
Socio- Cultural Factors:
Social- cultural factor is an equallyimportant factor that affects the education sector. The average
number of persons residing in villages and the narrow minded thinking of the people has great
7
which is influenced by the political infrastructure , stability, government support, attitude of the
government, the intervention of the government, provision of the constitutions and foreign policy
etc.The businesses feasibility is dependent on their potential to understand the laws related to
property and to stand by them, and keeping innovation in their marketing activities by not fearing
of the infringement of the laws. Each and every country has its own political and legal system
which poses a threat to the education system for which they have a well defined strategy to
mitigate the country level risk factors. The policy of the United Kingdom government and the
EU directives, such as the planning and environmental issues which consist of sustainability has
a great impact on the education sector. The Company X has established its business in providing
the education worldwide and is well focused on innovative and sustainable development which
meets the requirement mentioned by the EU directives(IIEP, 2010).
Economic Factors:
The economic factors have a significant impact on the business which affects the education
sector as well as the infrastructure and growth of the economy.The government of the United
Kingdom has used the taxation as a medium to promote the improvement of the environment.
The increasing level of the education system involves the cost of infrastructure, the academic
fees, the operating costs etc. For achieving this it is significant to understand that how the
improved and better design can help in enhancement of all these costs.
Socio- Cultural Factors:
Social- cultural factor is an equallyimportant factor that affects the education sector. The average
number of persons residing in villages and the narrow minded thinking of the people has great
7
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impact on the education development in rural areas The ageing population, an increase in crime,
and well-being of people are a part of the social dimension. The latest research reveals that the
highest number of conflicts and disagreements amongst the people is because of employment .As
the company X also offers the educational services and the social factors focus on the
development of the education system by determining how much the people are ready to spend on
their education (UNESCO Bangkok, 2013).
Technological Factors:
Changes in technology have posed a great challenge to the companies which need to be
considered significant by the education system. Since the competition in the market is so high.
The advancement in the education and classroom technologies has a great impact on the working
practices in the education sector, building more technologies and presentations for the education
sector. The swift increase in the use of digital tools is one of the development with a great effect
on the education sector. In view of the fact from 2014, Company X has extended its support for
the digital transformation by progressing out strategic management in the education system in all
of its units. The advancement in the technology helps the company achieve competitive
advantage and also allows better management of gradually more complex projects(Naron, 2014).
8
and well-being of people are a part of the social dimension. The latest research reveals that the
highest number of conflicts and disagreements amongst the people is because of employment .As
the company X also offers the educational services and the social factors focus on the
development of the education system by determining how much the people are ready to spend on
their education (UNESCO Bangkok, 2013).
Technological Factors:
Changes in technology have posed a great challenge to the companies which need to be
considered significant by the education system. Since the competition in the market is so high.
The advancement in the education and classroom technologies has a great impact on the working
practices in the education sector, building more technologies and presentations for the education
sector. The swift increase in the use of digital tools is one of the development with a great effect
on the education sector. In view of the fact from 2014, Company X has extended its support for
the digital transformation by progressing out strategic management in the education system in all
of its units. The advancement in the technology helps the company achieve competitive
advantage and also allows better management of gradually more complex projects(Naron, 2014).
8
LO3 Strategic planning process
Questions and activities
The strategic plan for the development of the education system involve the first step of
answering main question arises at the time of the strategic planning. The questions and activities
are set by the company X to understand the need and problems faced by the people of our
country and then plan about the education development on the basis of the feedback. The
research and survey involve the following participants and questionnaires and their results.
Questionnare
Participants:
Seven candidates were identified and accepted to participate in the research. Three participants
were involved at the Administration level; and the remaining four within from the college or
university .The fourth interview was ended early because participant would not be able to
provide any relevant information. The last candidate was not interviewed because they were not
available during the interview period. All of the candidates had more than 15 years’ experience
in providing higher studies in accounting. Additionally, the vice principal and faculty of the
college and the student guidance counselor each had experience in guiding to students the right
decisions. Below table summarizes the participants’ profiles.
Participants Organization Current position Interview time
P1 College Vice Principal 75
P2 Educational Cell Guidance counselor 100
9
Questions and activities
The strategic plan for the development of the education system involve the first step of
answering main question arises at the time of the strategic planning. The questions and activities
are set by the company X to understand the need and problems faced by the people of our
country and then plan about the education development on the basis of the feedback. The
research and survey involve the following participants and questionnaires and their results.
Questionnare
Participants:
Seven candidates were identified and accepted to participate in the research. Three participants
were involved at the Administration level; and the remaining four within from the college or
university .The fourth interview was ended early because participant would not be able to
provide any relevant information. The last candidate was not interviewed because they were not
available during the interview period. All of the candidates had more than 15 years’ experience
in providing higher studies in accounting. Additionally, the vice principal and faculty of the
college and the student guidance counselor each had experience in guiding to students the right
decisions. Below table summarizes the participants’ profiles.
Participants Organization Current position Interview time
P1 College Vice Principal 75
P2 Educational Cell Guidance counselor 100
9
P3 College Vice principal 50
P4 college Faculty member 10 minutes
P5 Educational cell Work counselor 90 minutes
P6 College Faculty Member 60 minutes
P7 college Faculty member questionnaire
HOD Questionnaire
1) How many of years of working in the education?
1. 1-3
2. 4-6
3. 6-8
4. 8+
2) Do you know the educational and the college strategic plan covers?
1 Yes
2 No
3) What is the time of the college strategic framework?
1 year
More than 2 years
3+ years
10
P4 college Faculty member 10 minutes
P5 Educational cell Work counselor 90 minutes
P6 College Faculty Member 60 minutes
P7 college Faculty member questionnaire
HOD Questionnaire
1) How many of years of working in the education?
1. 1-3
2. 4-6
3. 6-8
4. 8+
2) Do you know the educational and the college strategic plan covers?
1 Yes
2 No
3) What is the time of the college strategic framework?
1 year
More than 2 years
3+ years
10
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Strategic position
4) Are the strategies of the educational institutes evident?
Yes
No
5) Do your college have the annual operational plan to run the college successfully for day
to day activities?
Yes
No
Strategy into action
6) Are there any option for the HOD’s of the college to incorporate the strategic plan into
the departmental plans?
Yes
No
Strategic choices
7) How often is the strategic plan reviewed? (please circle)
Every 6 months
Annually Every
two years
Every three years
8) Are the Hod’s of the college are involved in the review of the strategic plan?
Yes
11
4) Are the strategies of the educational institutes evident?
Yes
No
5) Do your college have the annual operational plan to run the college successfully for day
to day activities?
Yes
No
Strategy into action
6) Are there any option for the HOD’s of the college to incorporate the strategic plan into
the departmental plans?
Yes
No
Strategic choices
7) How often is the strategic plan reviewed? (please circle)
Every 6 months
Annually Every
two years
Every three years
8) Are the Hod’s of the college are involved in the review of the strategic plan?
Yes
11
No
9) At What time of year the review of strategic plan can take place?
Monthly
Quarterly
Half yearly
Yearly
10) Who is consulted regarding the strategic plan?
Teachers
Vice president
Management team
Students
11) Is it there any benefits of strategic planning?
Yes
No
12) Do you think there are limitations of the strategic planning?
Yes
No
13) Is there any other aspect of the strategic planning that you wish to comment on? If yes,
then in what aspect?
Yes
No
12
9) At What time of year the review of strategic plan can take place?
Monthly
Quarterly
Half yearly
Yearly
10) Who is consulted regarding the strategic plan?
Teachers
Vice president
Management team
Students
11) Is it there any benefits of strategic planning?
Yes
No
12) Do you think there are limitations of the strategic planning?
Yes
No
13) Is there any other aspect of the strategic planning that you wish to comment on? If yes,
then in what aspect?
Yes
No
12
Teacher questionnaire
14) How many of years of working in the education?
1. 1-3
2. 4-6
3. 6-8
4. 8+
15) Do you know the educational and the college strategic plan covers.
Yes
No
16) What is the time of the college strategic framework?
1 year
More than 2 years
3+ years
Strategic position
17) Are the strategies of the educational institutes evident?
Yes
No
18) Do your college have the annual operational plan to run the college successfully for day
to day activities?
Yes
No
13
14) How many of years of working in the education?
1. 1-3
2. 4-6
3. 6-8
4. 8+
15) Do you know the educational and the college strategic plan covers.
Yes
No
16) What is the time of the college strategic framework?
1 year
More than 2 years
3+ years
Strategic position
17) Are the strategies of the educational institutes evident?
Yes
No
18) Do your college have the annual operational plan to run the college successfully for day
to day activities?
Yes
No
13
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Strategy into action
19) Are there any option for the Teachers of the college to incorporate the strategic plan into
the departmental plans?
Yes
No
Strategic choices
20) How often is the strategic plan reviewed? (Please circle)
Every 6 months
Annually Every
two years
Every three years
21) Are the Teachers of the college are involved in the review of the strategic plan?
Yes
No
22) At What time of year the review of strategic plan can take place?
Monthly
Quarterly
Half yearly
Yearly
23) Who is consulted regarding the strategic plan?
Teachers
Vice president
Management team
14
19) Are there any option for the Teachers of the college to incorporate the strategic plan into
the departmental plans?
Yes
No
Strategic choices
20) How often is the strategic plan reviewed? (Please circle)
Every 6 months
Annually Every
two years
Every three years
21) Are the Teachers of the college are involved in the review of the strategic plan?
Yes
No
22) At What time of year the review of strategic plan can take place?
Monthly
Quarterly
Half yearly
Yearly
23) Who is consulted regarding the strategic plan?
Teachers
Vice president
Management team
14
Students
24) Is it there any benefits of strategic planning?
Yes
No
25) Do you think there are limitations of the strategic planning?
Yes
No
26) Is there any other aspect of the strategic planning that you wish to comment on? If yes,
then in what aspect?
Yes
No
Above questionnaire helps to analyze the strategic planning adopted by the colleges and schools.
The questionnaire is filled by the teachers and HOD’s to get the required information. The
strategic planning of the college and schools plays vital role in the successful business of
operations and growth of the education.
The results of the research are depends upon the feedback of the participant through
questionnaire and interview questions asked from the expert and educated personalities.
Education system plays a crucial role in the Australian economy. The employment opportunities
available in the market for the financial accounting, IT, Management influence the students to
study more and build their career. It is very important to get masters in any field because that
15
24) Is it there any benefits of strategic planning?
Yes
No
25) Do you think there are limitations of the strategic planning?
Yes
No
26) Is there any other aspect of the strategic planning that you wish to comment on? If yes,
then in what aspect?
Yes
No
Above questionnaire helps to analyze the strategic planning adopted by the colleges and schools.
The questionnaire is filled by the teachers and HOD’s to get the required information. The
strategic planning of the college and schools plays vital role in the successful business of
operations and growth of the education.
The results of the research are depends upon the feedback of the participant through
questionnaire and interview questions asked from the expert and educated personalities.
Education system plays a crucial role in the Australian economy. The employment opportunities
available in the market for the financial accounting, IT, Management influence the students to
study more and build their career. It is very important to get masters in any field because that
15
represents the specialization of the students and creates more employment opportunities. The
academic difficulties are minimized in Australia and that attracts more students for higher
education. The educational institutes always try to build some strategies to attract the maximum
number of the students.
Another reason of adopting strategic planning at colleges is that it meets the expectations of the
international companies for the jobs. Through the strategic planning, the large organization
focused on the fact that the candidate should be post graduate as it fulfills the eligibility criteria
for the job. So the Australian education system helps in fulfilling the job requirements of the
company by implementing the accurate plans. For example- For any students who have
accountancy as their professional degree, they have various opportunities to work around the
world. The college need to organize the personality development plans to improve their
personality for the jobs and suggest them the best suitable career for them as per their interests..
In the entire world, the necessity of the accountant is always on the top. The students should
motivate towards their career by organizing job fest in the college.
As per the viewpoints of all the participants, the strategic plans are the key to success and the
implementation of the strategies is very important. Also “Time management is the key” said by
all the experienced participants and students need to utilize that time and build their successful
career in the field of Accounting, IT and management. At the time of higher education, students
are able to get the information about the professional accounts. All the basic concepts of the
subject will be cleared when the student choose to do higher study and learn more.
16
academic difficulties are minimized in Australia and that attracts more students for higher
education. The educational institutes always try to build some strategies to attract the maximum
number of the students.
Another reason of adopting strategic planning at colleges is that it meets the expectations of the
international companies for the jobs. Through the strategic planning, the large organization
focused on the fact that the candidate should be post graduate as it fulfills the eligibility criteria
for the job. So the Australian education system helps in fulfilling the job requirements of the
company by implementing the accurate plans. For example- For any students who have
accountancy as their professional degree, they have various opportunities to work around the
world. The college need to organize the personality development plans to improve their
personality for the jobs and suggest them the best suitable career for them as per their interests..
In the entire world, the necessity of the accountant is always on the top. The students should
motivate towards their career by organizing job fest in the college.
As per the viewpoints of all the participants, the strategic plans are the key to success and the
implementation of the strategies is very important. Also “Time management is the key” said by
all the experienced participants and students need to utilize that time and build their successful
career in the field of Accounting, IT and management. At the time of higher education, students
are able to get the information about the professional accounts. All the basic concepts of the
subject will be cleared when the student choose to do higher study and learn more.
16
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The participants make it clear that the Australian education system is very different from other
countries in the terms of Australian qualification framework (AQF). This framework was started
in the year of 1995 that includes the education from tertiary education sector in addition to the
secondary school and senior secondary of education. The Australian qualification framework is a
one national system that includes 10 levels and linked schools colleges, vocational qualification.
The benefit of this framework is that a student can easily move from one level to other level and
from one college to another also. Thus the strategic management or planning should also be
different in nature.
Results
The result of the interviews and questionnaire explains the views on the strategic planning
process. On the basis of the research, the participants were asked to give marks out 10 to each
category of the strategic planning in the educational institutes.
Process P1 P2 P3 P4 P5
Strategic analysis 9 8 10 9 8
Strategic formulation 8 9 9 8 9
Strategic Evaluation 9 9 8 8 9
Strategic Implementation 10 9 10 9 9
Strategic Monitoring 8 8 9 9 9
The above table shows the results of the survey and the equal importance is given to each of the
steps of the strategic planning process. The experts give much more importance to the strategic
implementation, as all the results or positive outcomes depend on its suitability and
implementation of the plans. The cooperation and the interaction between the management and
17
countries in the terms of Australian qualification framework (AQF). This framework was started
in the year of 1995 that includes the education from tertiary education sector in addition to the
secondary school and senior secondary of education. The Australian qualification framework is a
one national system that includes 10 levels and linked schools colleges, vocational qualification.
The benefit of this framework is that a student can easily move from one level to other level and
from one college to another also. Thus the strategic management or planning should also be
different in nature.
Results
The result of the interviews and questionnaire explains the views on the strategic planning
process. On the basis of the research, the participants were asked to give marks out 10 to each
category of the strategic planning in the educational institutes.
Process P1 P2 P3 P4 P5
Strategic analysis 9 8 10 9 8
Strategic formulation 8 9 9 8 9
Strategic Evaluation 9 9 8 8 9
Strategic Implementation 10 9 10 9 9
Strategic Monitoring 8 8 9 9 9
The above table shows the results of the survey and the equal importance is given to each of the
steps of the strategic planning process. The experts give much more importance to the strategic
implementation, as all the results or positive outcomes depend on its suitability and
implementation of the plans. The cooperation and the interaction between the management and
17
the personnel is absolutely important to achieve the long term as well as the short term goals.
The company X should focus on this analysis before formulating the policies of the colleges or
universities. The participant or the experts rate the every step of the strategic planning out of 10
and the importance is given equally to the each activity. The college faculty always builds the
strategic plans like to organize the job fest, personality development classes, annual functions,
placement cell activities, to keep the interests of the students and attract more students in the
organization . The strategic planning of the colleges and educations also taken into consideration
all the staff members working in the education department. Employee satisfaction is very
important. The rewards and the employee appraisal is significant as employees are the one who
will be responsible for all the activities and tasks of the strategic planning process.
As per the analysis, it is clear that the all the external factors are very important to analyze to
know the current conditions of the country and in the same way the research is also vital to
analyze the perception of the people. The strategic planning always successful if it meets the
expectations of the people working in the organization and the company X also builds the
strategic plan as per the demand and the needs of the people to develop the education system in
the country. The strategic formulation, evaluation, implementation and the strategic monitoring
are the important activities that need full analysis and attention to get the success. The
performance measures indicators need to adopted to track the performance of the employees and
to identify the progress of the plans. The Company X need to diagnose the situation and then
formulate the plan accordingly.
18
The company X should focus on this analysis before formulating the policies of the colleges or
universities. The participant or the experts rate the every step of the strategic planning out of 10
and the importance is given equally to the each activity. The college faculty always builds the
strategic plans like to organize the job fest, personality development classes, annual functions,
placement cell activities, to keep the interests of the students and attract more students in the
organization . The strategic planning of the colleges and educations also taken into consideration
all the staff members working in the education department. Employee satisfaction is very
important. The rewards and the employee appraisal is significant as employees are the one who
will be responsible for all the activities and tasks of the strategic planning process.
As per the analysis, it is clear that the all the external factors are very important to analyze to
know the current conditions of the country and in the same way the research is also vital to
analyze the perception of the people. The strategic planning always successful if it meets the
expectations of the people working in the organization and the company X also builds the
strategic plan as per the demand and the needs of the people to develop the education system in
the country. The strategic formulation, evaluation, implementation and the strategic monitoring
are the important activities that need full analysis and attention to get the success. The
performance measures indicators need to adopted to track the performance of the employees and
to identify the progress of the plans. The Company X need to diagnose the situation and then
formulate the plan accordingly.
18
Diagnosis
On the basis of research and the survey, the company X needs to diagnose the challenges and the
problems faced by the country with regard to the education system. The plan can be initiated
after the identification of the problem. The different used for this step are scanning, analysis,
assessment etc.
The analysis of the education sector should not be limited in scope, but the environment analysis
should include where the system is operating currently. The analysis of the environment already
discussed above as the demographic trends, economic system. The analysis of the problems and
challenges faced by the company is really important(Hinton, 2012).
Policy formulation
Policy formulation involves the long term goal of the company X and makes strategies to
achieve the goals. Sector analysis is the result of policy formulation and it depends on various
new education policies.These policies formulation are easy process rather than complex process.
These plans are easy in making policies because it includes the review and proper analysis of the
existing policies. The most important thing for making new policy design, there should be
serious relation between the planning experts and political decision-makers. It is very important
to review the policy after formulating the strategy for achieving a goal. The company X needs to
analyze the current situation of the education system of the country and then make the strategi9es
accordingly(Darche, et al., 2009).
19
On the basis of research and the survey, the company X needs to diagnose the challenges and the
problems faced by the country with regard to the education system. The plan can be initiated
after the identification of the problem. The different used for this step are scanning, analysis,
assessment etc.
The analysis of the education sector should not be limited in scope, but the environment analysis
should include where the system is operating currently. The analysis of the environment already
discussed above as the demographic trends, economic system. The analysis of the problems and
challenges faced by the company is really important(Hinton, 2012).
Policy formulation
Policy formulation involves the long term goal of the company X and makes strategies to
achieve the goals. Sector analysis is the result of policy formulation and it depends on various
new education policies.These policies formulation are easy process rather than complex process.
These plans are easy in making policies because it includes the review and proper analysis of the
existing policies. The most important thing for making new policy design, there should be
serious relation between the planning experts and political decision-makers. It is very important
to review the policy after formulating the strategy for achieving a goal. The company X needs to
analyze the current situation of the education system of the country and then make the strategi9es
accordingly(Darche, et al., 2009).
19
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Plan preparation
This task of the strategic management includes both medium term as well as the long term plans.
The first task of this strategic management in the development of the education sector is to build
the medium goals. The medium goals of the company are as follows;-
Dividing the long term goals into the short term objectives to achieve in the given time
period
Designing the programme for achieving the goals
Analyzing the resource available like financial resources and human as well as physical
resources
Logical framework is used to build the designs of the programme or plans. With the innovation
of new product development strategy, one can avoid wasting money, time, and other business
resources. A strategy related to product development will help you to organize your product
research and planning, hold your customers' demands and expectations, and accurately make
planning regarding the product. The strategy will also help you avoid overestimating and
misreading your target market, launching a poorly designed product, or a product that doesn't
meet the needs of your target customers, incorrectly pricing products, spending resources you
don't have on higher-than-anticipated development costs, exposing your business to risks and
threats from unexpected competition. There are several important steps you will need to plan into
your strategy. Introducing a new product in the market involves a huge expenditure. The
products in the field of education sector involves infrastructure for the schools, universities and
colleges that includes installation of various equipments in the laboratories and other equipments
required for the practical work(Earle, 2009). For example - The city of New York has been an
established player in the market and a long time back, e-classrooms were introduced. Three of
20
This task of the strategic management includes both medium term as well as the long term plans.
The first task of this strategic management in the development of the education sector is to build
the medium goals. The medium goals of the company are as follows;-
Dividing the long term goals into the short term objectives to achieve in the given time
period
Designing the programme for achieving the goals
Analyzing the resource available like financial resources and human as well as physical
resources
Logical framework is used to build the designs of the programme or plans. With the innovation
of new product development strategy, one can avoid wasting money, time, and other business
resources. A strategy related to product development will help you to organize your product
research and planning, hold your customers' demands and expectations, and accurately make
planning regarding the product. The strategy will also help you avoid overestimating and
misreading your target market, launching a poorly designed product, or a product that doesn't
meet the needs of your target customers, incorrectly pricing products, spending resources you
don't have on higher-than-anticipated development costs, exposing your business to risks and
threats from unexpected competition. There are several important steps you will need to plan into
your strategy. Introducing a new product in the market involves a huge expenditure. The
products in the field of education sector involves infrastructure for the schools, universities and
colleges that includes installation of various equipments in the laboratories and other equipments
required for the practical work(Earle, 2009). For example - The city of New York has been an
established player in the market and a long time back, e-classrooms were introduced. Three of
20
the cities have many plans to offer educational facilities into new geographical areas since three
of the cities are competing to become one of the best and most desired destination for education
and learning. This preparation of the plans closely related with the formulation of the strategies.
It is therefore is the task that requires the strong bond in the planners, policy makers and the
stakeholders.
Preparation of the annual operational plans
Strategic planning is the continuous process and it is not only limited to the preparation only. It
also deals with many other plans also like annual plan and the operational plan. An annual
operational plan is basically a detail of the business operation and activities to be performed to
achieve the long term as well as medium term goals for the period of 1 year. It is the yearly
based reports that depicts the numeric values and does not contain much text in this annual
operational plan. It is almost similar to the designing of medium term plans. This helps to
analyze what are the areas where there is the need to utilize more capital and what are the areas
which are lagging behind and need to be worked upon in order to overcome the weaknesses
which are hampering the growth of the industry in the market(Kohtamäki, 2010). This tool has
been proved to be really successful and has been beneficial to the industries which are striving to
achieve success and growth in the market to remain at par or above their competitors. Various
new strategies are developed from time to time to keep changing as per the dynamic environment
of the society and to meet the demands of the consumers as consumer is considered to be the
king in the market.
Annual reports explain medium term program practices as below:-
Specific targets of the year
21
of the cities are competing to become one of the best and most desired destination for education
and learning. This preparation of the plans closely related with the formulation of the strategies.
It is therefore is the task that requires the strong bond in the planners, policy makers and the
stakeholders.
Preparation of the annual operational plans
Strategic planning is the continuous process and it is not only limited to the preparation only. It
also deals with many other plans also like annual plan and the operational plan. An annual
operational plan is basically a detail of the business operation and activities to be performed to
achieve the long term as well as medium term goals for the period of 1 year. It is the yearly
based reports that depicts the numeric values and does not contain much text in this annual
operational plan. It is almost similar to the designing of medium term plans. This helps to
analyze what are the areas where there is the need to utilize more capital and what are the areas
which are lagging behind and need to be worked upon in order to overcome the weaknesses
which are hampering the growth of the industry in the market(Kohtamäki, 2010). This tool has
been proved to be really successful and has been beneficial to the industries which are striving to
achieve success and growth in the market to remain at par or above their competitors. Various
new strategies are developed from time to time to keep changing as per the dynamic environment
of the society and to meet the demands of the consumers as consumer is considered to be the
king in the market.
Annual reports explain medium term program practices as below:-
Specific targets of the year
21
To reach the expected output, the activities need to be performed
The specific departments responsible for these activities
Timings of each business operation
There are several implications of this plan:
Firstly, when it is found the difference in the years, then the fiscal year is taken as the
reference year in the operational plans.
Secondly, there should be balance between the plan and the budget of its activities in
order to make sure there is no difference take place in the cost and the allocation of the
activities(UNHCR, 2012).
22
The specific departments responsible for these activities
Timings of each business operation
There are several implications of this plan:
Firstly, when it is found the difference in the years, then the fiscal year is taken as the
reference year in the operational plans.
Secondly, there should be balance between the plan and the budget of its activities in
order to make sure there is no difference take place in the cost and the allocation of the
activities(UNHCR, 2012).
22
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LO4- Implementation and evaluation of the strategies
Strategy Implementation: - Strategy implementation is the last stage of the planning process and
it is the process of implementing the strategies into practice and the main goals to achieve the
objectives in the education sector. It is very significant to gather the information about the
necessary resources required for the implementation of the strategies. The company X is
implementing the strategies by creating budgets, Plans to meet financial and operational goals.
The cooperation and the interaction between the management and the personnel is absolutely
important to achieve the long term as well as the short term goals.
There are many pitfalls that can occur at the time of the strategic implementation. The first
barriers to the implementation of the strategies is the lack of ownership. If the people who
implement this plan are not important or their decisions no matter to the organizations, then it
will be frustrating for rest of the team. Moreover the communication is very important as the all
the information about the plan need to be intimated to the employees to understand their role in
the strategic planning. The plan implemented should have a clear vision and mission as there is
no benefits of implementing the meaningless plans. The annual review of the strategy is very
essential. Apart of it, there is no method as such to check the progress of the plan and the
performace of the employees which is a drawback in the process of the implementation.
Strategy Monitoring: - After the implementation of the strategies in the education sector, its
evaluation process takes place. The evaluation of the strategies is also called the monitoring of
the strategies. The monitoring of strategy takes place to evaluate and to determine the actual
23
Strategy Implementation: - Strategy implementation is the last stage of the planning process and
it is the process of implementing the strategies into practice and the main goals to achieve the
objectives in the education sector. It is very significant to gather the information about the
necessary resources required for the implementation of the strategies. The company X is
implementing the strategies by creating budgets, Plans to meet financial and operational goals.
The cooperation and the interaction between the management and the personnel is absolutely
important to achieve the long term as well as the short term goals.
There are many pitfalls that can occur at the time of the strategic implementation. The first
barriers to the implementation of the strategies is the lack of ownership. If the people who
implement this plan are not important or their decisions no matter to the organizations, then it
will be frustrating for rest of the team. Moreover the communication is very important as the all
the information about the plan need to be intimated to the employees to understand their role in
the strategic planning. The plan implemented should have a clear vision and mission as there is
no benefits of implementing the meaningless plans. The annual review of the strategy is very
essential. Apart of it, there is no method as such to check the progress of the plan and the
performace of the employees which is a drawback in the process of the implementation.
Strategy Monitoring: - After the implementation of the strategies in the education sector, its
evaluation process takes place. The evaluation of the strategies is also called the monitoring of
the strategies. The monitoring of strategy takes place to evaluate and to determine the actual
23
results in comparison to the anticipated results. This monitoring process is really helpful in
determining the flaws and make changes in the strategies and plans accordingly with the change
in the trends. The monitoring and the evaluation in the strategic management helps to analyze the
strength and weaknesses to take the necessary actions. The necessary actions or the corrective
actions will help to make changes in the strategic planning and redesign the strategic
management(Thani & Al-Mahmoud, 2012).
Recommendations for the Education sector strategic planning
The training given to the students that is educational or vocational training is still not fully
developed in the city and efforts should be made to develop strategies to make improvements in
this field and hire more expert professionals to give such training and the training in today’s
world has become very important to prepare the students for the real world and ease them by
giving them required knowledge. There are some programs in educational institutions for which
the time period is very long, so it is suggested to the institutes to shorten the time period and save
the time of the students so they can utilize it in other areas, thereby saving the precious time of
the students and helping them making their career(Barca, 2009). The scholarships should be
increased in number and every year more and more should be given to the brilliant and needy
students to help them study in good schools and it is recommended that great check should be
given on those who provide scholarships as well on those who get the scholarships. The faculty
appointed should be permanent and if appointed on a temporary basis should be for a short
period of time and should be made permanent after a certain period to give them job security as
well as it is good for the students as well as it built the brand value of the respective school or
college. The placement programs should invite good companies which can provide good
24
determining the flaws and make changes in the strategies and plans accordingly with the change
in the trends. The monitoring and the evaluation in the strategic management helps to analyze the
strength and weaknesses to take the necessary actions. The necessary actions or the corrective
actions will help to make changes in the strategic planning and redesign the strategic
management(Thani & Al-Mahmoud, 2012).
Recommendations for the Education sector strategic planning
The training given to the students that is educational or vocational training is still not fully
developed in the city and efforts should be made to develop strategies to make improvements in
this field and hire more expert professionals to give such training and the training in today’s
world has become very important to prepare the students for the real world and ease them by
giving them required knowledge. There are some programs in educational institutions for which
the time period is very long, so it is suggested to the institutes to shorten the time period and save
the time of the students so they can utilize it in other areas, thereby saving the precious time of
the students and helping them making their career(Barca, 2009). The scholarships should be
increased in number and every year more and more should be given to the brilliant and needy
students to help them study in good schools and it is recommended that great check should be
given on those who provide scholarships as well on those who get the scholarships. The faculty
appointed should be permanent and if appointed on a temporary basis should be for a short
period of time and should be made permanent after a certain period to give them job security as
well as it is good for the students as well as it built the brand value of the respective school or
college. The placement programs should invite good companies which can provide good
24
packages and which is good for the livelihood of the students and more investment should be
made by the educational institutions in this area as it is very important to invite high brand
companies to help the students settle in. The accommodation given to the students should be
economical and no extra charges should be taken from them which are unnecessary and not
required and the students should not be overburdened with work and not to make their life full of
stress and funds should be invested in good accommodation service with all the facilities.
Extracurricular activities should be focused upon to reduce the boredom and various
motivational programs should be conducted to motivate the students and apart from those other
activities related to sports or any cultural activities or any seminars on meditation should be
organized to help the students keep working(Chukwumah & Ezeugbor, 2015).
It is very important now days to introduce e-classrooms in schools and colleges to help the
students study more effectively and with full energy. The usage of videos, pictures, etc. help the
students learn more effectively and help them to retain things in the long run. Various power
point presentations, models are used to help the students learn properly. This is basically done
when the field is a science. Various equipments are now installed in labs which help the students
study well(Messah & Mucai, 2012).
The placement programs should invite good companies which can provide good packages and
which is good for the livelihood of the students and more investment should be made by the
educational institutions in this area as it is very important to invite high brand companies to help
the students settle in. It is suggested to open more educational institutions who are not normal or
who are suffering from any mental or physical disabilities and provide them education for free as
25
made by the educational institutions in this area as it is very important to invite high brand
companies to help the students settle in. The accommodation given to the students should be
economical and no extra charges should be taken from them which are unnecessary and not
required and the students should not be overburdened with work and not to make their life full of
stress and funds should be invested in good accommodation service with all the facilities.
Extracurricular activities should be focused upon to reduce the boredom and various
motivational programs should be conducted to motivate the students and apart from those other
activities related to sports or any cultural activities or any seminars on meditation should be
organized to help the students keep working(Chukwumah & Ezeugbor, 2015).
It is very important now days to introduce e-classrooms in schools and colleges to help the
students study more effectively and with full energy. The usage of videos, pictures, etc. help the
students learn more effectively and help them to retain things in the long run. Various power
point presentations, models are used to help the students learn properly. This is basically done
when the field is a science. Various equipments are now installed in labs which help the students
study well(Messah & Mucai, 2012).
The placement programs should invite good companies which can provide good packages and
which is good for the livelihood of the students and more investment should be made by the
educational institutions in this area as it is very important to invite high brand companies to help
the students settle in. It is suggested to open more educational institutions who are not normal or
who are suffering from any mental or physical disabilities and provide them education for free as
25
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well as other incidental services for free too and help them learn things and motivate them to
stand with the other normal students at par. The government has recommended to add more
funds for the improvisation of the education sector and appoint good faculty for teaching the
students as youth is the future of the nation and it is important to develop the youth. It is
suggested to open more educational institutions who are not normal or who are suffering from
any mental or physical disabilities and provide them education for free as well as other incidental
services for free too, and help them learn things and motivate them to stand with the other
normal students at par(Klebansky & Fraser, 2013).
26
stand with the other normal students at par. The government has recommended to add more
funds for the improvisation of the education sector and appoint good faculty for teaching the
students as youth is the future of the nation and it is important to develop the youth. It is
suggested to open more educational institutions who are not normal or who are suffering from
any mental or physical disabilities and provide them education for free as well as other incidental
services for free too, and help them learn things and motivate them to stand with the other
normal students at par(Klebansky & Fraser, 2013).
26
Conclusion
In this report, the concepts of the strategic management are discussed in detail. The report
concluded that the it is very important to develop the education by formulating the strategic
plans and implementing those plans to achieve the long term goals. The company X is chosen
which is taking steps to develop the education system by making proper planning process and the
questionnaire also explained the feedback of the people and the drawbacks of the country on
which attention of the government and organization is required. The strategic management and
the planning are the best source to improve the education system and to achieve the long term
goals of the organizations.
Also, the survey and the interview activities are conducted in the colleges to to analyze the
strategic planning importance. The participants involved in this survey are the expert
professionals and all the viewpoints given by them on the strategic planning process discussed in
this report. The strategic planning process explains each and every stage of the strategic
management and its implementation and the evaluation with proper analysis of the business
environment like political, economic, social and technological factors.
27
In this report, the concepts of the strategic management are discussed in detail. The report
concluded that the it is very important to develop the education by formulating the strategic
plans and implementing those plans to achieve the long term goals. The company X is chosen
which is taking steps to develop the education system by making proper planning process and the
questionnaire also explained the feedback of the people and the drawbacks of the country on
which attention of the government and organization is required. The strategic management and
the planning are the best source to improve the education system and to achieve the long term
goals of the organizations.
Also, the survey and the interview activities are conducted in the colleges to to analyze the
strategic planning importance. The participants involved in this survey are the expert
professionals and all the viewpoints given by them on the strategic planning process discussed in
this report. The strategic planning process explains each and every stage of the strategic
management and its implementation and the evaluation with proper analysis of the business
environment like political, economic, social and technological factors.
27
References
Barca, M., 2009. A study on the causes of strategies failing to success. Journal of Global
Strategic Management, June, 3(2), pp. 77-91.
Chang, G., 2006. Strategic Planning in Education: Some Concepts and Steps: UNESCO,
Available at: http://unesdoc.unesco.org/images/0015/001501/150191e.pdf
Chukwumah, F. & Ezeugbor, C., 2015. Problems of implementation of strategic plans for
secondary schools’ improvement in Anambra State. Educational Research and Reviews, 23 May,
10(10), pp. 1384-1389.
Darche, S., Nayar, N. & Downs, P., 2009. Adult Education in California: Strategic Planning
Process Needs Assessment, Available at: https://www.otan.us/strategicplanning/pdf/AE-NA-
113009.pdf
Earle, J., 2009. Development of a strategic planning process model for division i-a
intercollegiate athletic departments, Available at:
http://d-scholarship.pitt.edu/6458/1/JEarleJun09.pdf
Harray, N., 2008. The challenge of strategic management and strategic leadership
Hinton, K., 2012. A Practical Guide to Strategic Planning in Higher Education, Available at:
https://oira.cortland.edu/webpage/planningandassessmentresources/planningresources/
SCPGuideonPlanning.pdf
IIEP, 2010. Educational Planning: approaches, challenges and international frameworks:
Distance Education Programme on Education Sector Planning, Available at:
28
Barca, M., 2009. A study on the causes of strategies failing to success. Journal of Global
Strategic Management, June, 3(2), pp. 77-91.
Chang, G., 2006. Strategic Planning in Education: Some Concepts and Steps: UNESCO,
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Failures, Available at: http://eair.nl/forum/valencia/pdf/688.pdf
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Available at: http://www.edu.gov.qa/En/about/Documents/Stratgy2012E.pdf
UNESCO Bangkok, 2013. Education Policy Why what and how strategic planning in education:
Some concepts and methods, Available at:
http://www.unescobkk.org/fileadmin/user_upload/epr/Policy_Management/Policy_Workshop/
1.2_Reading_Material.pdf
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UNHCR, 2012. Education Strategy, Available at: http://www.unhcr.org/5149ba349.pdf
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