Installation of AED in Woolworth Stores

This document discusses the installation of Automated External Defibrillators (AED) in Woolworth stores to secure the health of customers and stakeholders. It provides an overview of the company, the stakeholders involved, the importance of AED, and the support activities. The document also includes a press release, reflection, blog, and a transcript of a media presentation. The subject is Business Communication for Managers, and the course code is not mentioned. The document type is a study material.

Contents
INTRODUCTION...........................................................................................................................1
PRESS RELEASE:..........................................................................................................................1
Stakeholders of media presentation:................................................................................................2
REFLECTION:................................................................................................................................2
BLOG:.............................................................................................................................................4
Self-awareness.................................................................................................................................4
Team and group work......................................................................................................................4
Negotiation and Conflict Management............................................................................................5
TRANSCRIPT:................................................................................................................................6
INTRODUCTION
Greetings everyone, my name is Shruti Dusi, Student id 217607481. I am currently pursuing my
Master’s in Health and Human services with a business major. The current unit which I am
pursuing is Business Communication for Managers. This unit has taught me to develop learning
and communication skill. Taught me to deliver the speech in the audience, and it also needs great
emotional intelligence, team and group work and the use of intercultural communication. The
Organisational development of modern age requires different business strategies like reliability,
sustainability, and affordability.
The choice of company is Woolworth group, an Australian company operating in most areas in
New Zealand and Australia with more than 3000 stores. Woolworth limited is seeking to
introduce sudden cardiac arrest first-aid across its supermarkets in almost 500 stores countrywide
in Australia. The first-aid kit Automated External Defibrillators (AED) is intended to secure the
shoppers in case of a sudden cardiac arrest. The introduction of the AED needs to be
communicated to all stakeholders of the company consisting of suppliers, employees,
shareholders, the government, and customers through the selected modes of communication. The
communication channels are a press release and multimedia presentation.

PRESS RELEASE:
Woolworth offers quality and fresh foods to the consumers in their retail stores. Through
innovative ways of production, it offers addition of value to the food products to its regular
customer. Woolworth adds fresh vegetable and fruits to its retail stores through farming it the
backyard. Woolworth also collect fresh meat supplies from the Australian farms, making it one
of the significant dominant grocery retailers in the Australian industry.
Woolworth values the contributions of the stakeholders in enhancing sustainable growth.
Woolworth stakeholders includes suppliers, employees, shareholders, the government,
customers, unions, media, and franchisees Other stakeholders include, the community interest
groups, business organizations, and other non-governmental organizations all having an interest
in the activities of the company. The occurrence of cardiac arrest among shoppers in Woolworth
cannot be overlooked. In a move to secure the health status of our customers, Woolworth seeks
to roll out automated external defibrillators (AED) in all its stores across the country. The
devastating outcome of cardiac arrest in damaging on the future health status of the individual is
eminent. Therefore, Woolworth seeks to install the AED especially on the rural and regional
communities’ areas where access to the medical site is cumbersome. To achieve this noble task,
Woolworth will offer training on it’s staff on the use of defibrillators. Through training and
coaching of staff, first aid to cardiac arrest victims will successful be administered. The strategy
to install defibrillators is based on our responsibility to protect the shoppers from unpreceded
heart problems.
Stakeholders of media presentation:
Stakeholders have an interest in the activities of a company. Any effect of the stakeholders
directly affects the actions of the business. Thus, the engagement on the welfare of the
stakeholders helps Woolworths focus and recognize the fundamental problems facing the
stakeholders in the social, environmental, and economic environment. Therefore, the media
stakeholders should be updated with the required documents like project newsletter, community
update, fact sheets, letters, etc.
Woolworth, through a partnership with the first work health and safety product provider in
Australia, wish to install defibrillators on a mass scale in its stores across Australia. The strategy
to install defibrillators first-aid kit is aimed to improve customer relations in the company. Many

people suffer from sudden cardiac arrest. Therefore, a move to secure the stores from such
emergency issues will also improve the stakeholder's confidence on the management of the
company. The strategy is an initiative which the government being concern with the health of its
citizen will encourage its support towards the realization of this goal. Equipped stores with AED
is seen to increase the traffic of shoppers, which increase revenue generation to the company.
Though the company installation of defibrillators intention is merely to address significant
concerns of heart failure due to lack of first-aid emergency kit, the strategy in itself is seen to
increase the market share of the company. Over the past decades, the company has been so keen
on providing quality and healthy fresh farm products to its customers. Therefore, this move will
act as a supplement to address the health issues of the customers.
REFLECTION:
Corporate business communication course has guided me in understanding the different forms of
business communications channels that are available for organizations. Moreover, the criteria of
choice of the different methods of media outreach to the target audience are also crucial in
addressing their expectations. While writing the press release, I realized the need for
communicating companies’ strategies to the stakeholders. I understood that once stakeholders
understand the good intentions of the company affiliated to them to safeguard their interest, their
expectations are exceeded.
The press release and the media presentation by Woolworth were intended to pass the new
information on the installation of AEDs across all its retail stores in Australia in order to
safeguard their customers and other stakeholders against sudden cardiac arrest during shopping. I
have been in a position to understand the critical role of stakeholders in the overall performance
of the firm. Since the firm does not exist in a vacuum, it is equally important to draw their
attention to many social, health, and economic problems affecting them. Customers are crucial to
the existence of Woolworth. Therefore, their safety is essential to the management of the firm.
The experience of writing the press release and the media presentation has improved my
communication skills and understanding the importance of communicating the firm’s strategies
to the relevant stakeholders.
The media presentation, on the other hand, has improved my public speaking and presentation
skills. I can speak to a vast multitude without stage fright and convince the audience on the

pertinent issues I am tasked to present. Being in corporate communication class has also taught
me the different approaches of communication to the stakeholders and how to successfully
convince their expectations. The overall assessment and the unit have taught me the importance
of business communication and strategy. It has improved my business skill and can be able to
perform more adequately and confidently in upcoming projects. Moreover, the choice of the unit
went perfect for me, especially in building up my academic profile and building a successful
career in the future.
The PowerPoint presentation has taught me different skills that are valuable to an effective
communications strategy for the target audience. I learned that PowerPoint slideshows and
digital stories furnish individual presentation skills and adequately communicate the message.
The overall slides preparation, a collaboration of the slides and presenting them adequately and
concisely. It has also taught me to explain all the relevant points which are necessary for building
up the presentation like the overview of the company, aims, and objectives, achievements, and
areas of improvement. The overall progress of the company was explained in some few slides
with the help of technical skill and my personal experience, which I learned from the unit.
BLOG:
:
Self-awareness
According to Dalal et al. (2010) Self-awareness is a process where an individual examines
oneself. Self-awareness usually involves examining oneself abilities, various emotions like
physical and social emotions, different behaviours and beliefs. Self-awareness process is painful
and time-consuming leading to continuous struggle among individuals. The process of improving
self-awareness is often necessary for building both professional and personal growth of
individuals.
Self-awareness is a critical component of emotional intelligence which improves social
awareness, self-motivation, and self-disclosure. These concepts help one in staying calm and be
positive during any business rivalries and conflicts. Moreover, it helps oneself determine the path
goals of his/her life by setting goals in life that are consistent with their strengths and
weaknesses. It is also an integral part of guiding one’s motives in pursuing the opportunities that

are consistent with their skill’s gallery, preference, and propensities. It also leads to positive
changes that build up towards greater personal and interpersonal success.
Team and group work
A team is a group of individuals with a common purpose to achieve a goal. Being involved in a
team is advantageous as people get to learn and interact with the diverse composition of the team
regarding their cultural backgrounds, personalities, and characters. Today’s complex working
environment requires extensive skills, knowledge, and expertise, which is often achieved through
team and group work.
Working in a group involves a process of bonding and developing common values and morals
that reduces any chances of conflicts. When forming a team, a leader is necessary to shape the
activities and manage the responses from the various team members. Working as a group, there
are specific vital points which must be taken care for like forming a team, unity among each
other, sharing an opinion, and no conflict of interest. Therefore, a good leader in a team must
learn how to transform the weakness of the team members into strength.
The process of team management and workgroups is well illustrated in project management. In
this case, members come together to achieve a specific goal. The process of team formation is
rather interesting. These stages include forming, storming, performing, and adjourning. During
the first stage, the group members are unaware of the other team members values, beliefs, and
norms. They interact and communicate with each other. During the storming stage, the members
of the team get to understand that the group members are diverse in all aspects of life. They
disagree on the different norms portrayed by the members as well as on the perception issues.
After this stage, the members can now form. They get to understand and appreciate the diversity
among themselves and further convert their differences into norms for the group. They perform
many tasks without conflicts and achieve the goals of the group. This stage is also believed to
more crucial if the members fail to adequately norm. At the last stage of the group, formation is
the adjourning stage where the members of the group have officially completed the goals of the
group. It is the most emotional moment in the group formation stages as the members detach
themselves from the cherished values, attitudes, and beliefs that they shared among themselves.
Therefore, team and group work is vital in any organization to understand the dynamics of the
groups and map a way of solving their problems.

Negotiation and Conflict Management
Negotiation is a process of developing an efficient communications strategy in resolving the
conflict between parties. As an integral part of conflict resolution, negotiation involves a
negotiator who tries to reach a conclusion that favors both parties. The negotiation skills and
style vary among the people this, therefore, result in different interpersonal skills of the
negotiator These negotiations are based of two types one is position based, and the other one is
interest based. Conflict in organizations and individuals arises majorly due to change and
personal differences. Negotiation being integral in collaborative and management of an entity,
management of companies often encourage the use of negotiation tools to solve conflicts arising
at the workplace. Massive amount of revenue could be lost in organizations due to unresolved
conflicts.
Moreover, conflict can either be internal or external. External conflict arises due to poor policies
in the relation between the firm with the outside environment. Corporate issues such as
environmental pollution, social problems, poor drainage, poor road, and unemployment of the
locals could lead to a possible conflict between the corporate and the outside stakeholders.
Therefore, the management of corporate companies must seek possible solutions to such
problems before it is too much to bear(Doorley and Garcia, 2015).
To overcome conflicts in today’s world requires essential skills due to the turbulent working
environment. The voluminous work duties and daily work changing space increase the chances
of conflicts in organizations. Failure to combat the menace of conflicts among people leads to
adverse effects such as low productivity, poor relationships and management, and low morale of
employees. Apart from the various conflict resolution tools, management should develop
interpersonal skills for conflict resolution. If an organization wish to grow, the focus on conflict
resolution arising from the differences in the culture, attitudes, values, and beliefs should be
centered on change management.
TRANSCRIPT:
Welcome all, I have a duty this day to deliver a discussion on the installation of AED across all
the Woolworth stores in the country. Woolworth has been on the path of renown transformation

in the food and retail industry with an increasing number of customers. The contents of the
discussion include;
 Overview of the company
 Installation of AED
 Perceived importance of AED
 Support activities
 Conclusion
Woolworth company being a retail supermarket incorporated as an Australian company, has
3000 or more stores around parts of New Zealand and Australia. The company's headquarters is
located at Sydney employing over 180,000 people. Among its stakeholders are customers who
depend entirely on the food products and services of the company. The company enjoys a
significant market share of around 21 million customers per week through its stores around
Australia. The company, through its concern on the health status of its customers and other
stakeholders, will install AED machines in all their stores to reduce the catastrophic damages
caused by cardiac arrest among shoppers. The company seeks to install the AED, especially on
the rural and regional communities’ areas where access to the medical site is cumbersome.
The health security of the customers will be checked as this machine will deal with sudden
cardiac arrest as a first-aid operation to the affected person. AED will improve emergency
attention of the patients especially those retail stores in The AED is also designed to be used by
anyone, with clear step-by-step voice instructions that can guide members of the public through
the process.
To achieve this strategy, the company shall train its staff on the use of defibrillators and how to
administer the first aid to the ailing shopper. The company strategy to install AED is informed by
the responsibility of the company to safeguard the lives of its customers. Woolworth, in
partnership with integrity health and safety, the first work health and safety products provider in
Australia will boost the installation of defibrillators on a mass scale.
Therefore, Woolworth is expected to meet the demand of customers for healthy shopping as well
as safeguarding their lives in case of sudden cardiac arrest. This, indeed, will increase

stakeholder’s confidence in the service provision of the company and help expand its market
share and penetration.
Thank You!
References
Dalal, R. S., Bonaccio, S., Highhouse, S., Ilgen, D. R., Mohammed, S. & Slaughter, J. E. 2010.
What If Industrial–Organizational Psychology Decided To Take Workplace Decisions
Seriously? Industrial And Organizational Psychology, 3, 386-405.
Doorley, J. & Garcia, H. F. 2015. Reputation Management: The Key To Successful Public
Relations And Corporate Communication, Routledge.