CONTENTS:. STAGE 3. Implementing Your Strategy. 3.1 Imp

I need to have done my assessement 2. I downloaded the assessement 1 because assessement 2 should be linked with the assessement 1.

1
Save your work with the filename <Name_StudentID_SubjectName_AsstNumber> and upload the
file once it has been completed
Family Name: Given Name:
Sene Gabriela
Student ID: Course
240066295 Diploma of Social Media Marketing
Subject Trainers Name
Mainstream SMM John Stuart Grigg
Due Date
Declaration: I certify that this assignment is entirely my own work. I have provided full
referencing to the work of others. The material in this paper has not been submitted
before.
IMPORTANT – READ THIS FIRST
PLAGIARISM: You must compose your answers in your own words. Simply pasting text from the Internet will result in a failing grade. It is
better to write your own thoughts in your own words – even if your English is not perfect – rather than copy word-for-word the thoughts of
someone else.
SUBMITTING IDENTICAL ANSWERS: You may discuss your assessments with other students, but submitting identical answers to other
students will result in a failing grade. Your answers must be yours alone.
TUTORIALS: Tutorials are run every week to help you answer the assessments. The schedule for tutorials will be announced during the
first week of term. You are urged to attend the tutorial that pertains to your online subject.
ASSESSMENTS CAN ONLY BE SUBMITTED IN POWERPOINT OR GOOGLE SLIDES FORMAT.

2
CONTENTS:
STAGE 3. Implementing Your Strategy
3.1 Implementation Plan
3.2 Approval & Reporting Process
3.3 Audience Feedback Procedures
3.4 Social Media Management Tool
Selection
STAGE 4. Launching Your Campaign
4.1 Launch Campaign
4.2 Social Media Report
4.3 Presentation to Stakeholders
© 2018 Social Media College
Assessment Task 2
SOCIAL MEDIA MARKETING
STRATEGY & IMPLEMENTATION
{ENTER YOUR ORGANISATION’S NAME HERE}
{YOUR NAME HERE}
{SUBMISSION DATE HERE}
SMMMSM502A Plan, Implement and
Manage Mainstream Social Media
Marketing Strategies

© SOCIAL MEDIA COLLEGE
3.1 IMPLEMENTATION PLAN
Social media
network Buyer stage
campaign Tasks required Task owner Start date Due date Resources
required
Facebook Awareness
Hiring content writer.
Human
resource
manager
September
10, 2019 September
20, 2019 A group of
recruiters.
Scheduling the posts. Digital
marketing
manager
October 1,
2019
October 5,
2019
Created and
pitched ideas.
Paying for boosting the
reach of the posts.
Digital
marketing
manager
October 6,
2019 - Finances for
paid posting.
Instagram Decision
Hiring animators and
writers.
Human
resource
manager
September
10, 2019 September
20, 2019 A group of
recruiters.
Scheduling posts.
Digital
marketing
manager
October 1,
2019 October 5,
2019
Created and
pitched
animations and
stories.
Paying for boosting the
reach of the posts.
Digital
marketing
manager
October 6,
2019 - Finances for
paid posting.

© SOCIAL MEDIA COLLEGE
3.2 APPROVAL & REPORTING PROCESSES
Budget and strategy approval process
Digital marketing manager> Senior marketing manager> Revision/Forward> BOD> Revision/Approval> Digital
marketing manager.
Reporting process to provide feedback to management (e.g. Marketing Manager)
Evaluation of performance of the posts by the digital marketing manager.
Documenting the performance.
Sending the document to the Senior marketing manager via official email.

© SOCIAL MEDIA COLLEGE
3.3 AUDIENCE FEEDBACK PROCEDURES
Mainstream network: Instagram
Positive comment Negative comments Offensive /
spam comments
Example “This is a really good and
unique initiative!” “Not sure how this is going to
help!”
“What is worse than Kim
Kardashian? An app trying to
make you like one!!”
Recommended
response
and/or action
A prototype reply to the
comment, saying, “Thank you
for your support! We look
forward to serving you the
fitness you long awaited!”
A prototype reply to the
comment, saying, “Hello! We
appreciate your feedback. For
any query, kindly check our
helpline contacts!”
Search, filter and delete.

© SOCIAL MEDIA COLLEGE
3.4 SOCIAL MEDIA MANAGEMENT TOOL SELECTION
Social media
network
Management
tool Price Key features Benefits Compatible?
(Yes/No)
Selected for
strategy?
(Yes/No)
Facebook Buffer
$399/month
(14 day free
trial)
• Publishing
• Engagement
• Analysis
• Team
collaboration
• Clear
• Intuitive
• User friendly
• Highly organized
• Comparatively
cheap.
Yes. Yes.
Instagram Hootsuite $599/month
• All social
media
accounts in
one place.
• Create and
schedule
• Measure ROI
• Run ads
• Managing
multiple
accounts and
keywords
simultaneously
.
• Advanced
analytics to
measure ROI.
Yes No

© SOCIAL MEDIA COLLEGE
Campaign 1 Screenshot (Multi-media Post) Campaign 2 Screenshot (Other Post)
4.1 LAUNCH CAMPAIGN

© SOCIAL MEDIA COLLEGE
Campaign 1 Multi-media PLAYABLE version
The content includes an animation. In this, a random shape tumbles down a surface, and hits a U-Fit icon,
upon which, the shape changes to become more rigid and tough. This shape dissolves into the logo of U-Fit.
4.1 LAUNCH CAMPAIGN

© SOCIAL MEDIA COLLEGE
4.2 SOCIAL MEDIA REPORT
Social
media
network &
campaign
Primary
KPI &
Target
(24 hours)
KPI Result
(24 hours) Campaign
Evaluation Key learnings Recommended
strategy revisions
Recommended
testing
Facebook
(Achieve
your health
and fitness
goals)
560
reactions, a
minimum
of 50
positive
comments.
128
reactions,
24 positive
comments.
The campaign did
not help the progress
to be as fast as
anticipated.
• Social media
engagement
takes a long
process to reach
out to the
masses.
• Content has to
be provokingly
engaging, instead
of just telling a
story.
Content has to be
more engaging, and
evoking public
opinion.
Paired T-test.
Steps used in the platform to view the report or performance
1. Assuming the desirable audience engagement for a period of 24 hours.
2. Noting the time of the publication of the post.
3. Using a stop watch scheduled to go off in 24 hours.
4. Recording the engagement received on the post.
5. Comparing to the desirable engagement to understand the degree of failure or success.

© SOCIAL MEDIA COLLEGE
4.2 SOCIAL MEDIA REPORT
Social
media
network &
campaign
Primary
KPI &
Target
(24 hours)
KPI Result
(24 hours) Campaign
Evaluation Key learnings Recommended
strategy revisions
Recommended
testing
Instagram
(Now is the
time!)
860 likes, a
minimum
of 50
positive
comments.
652 love
reacts, 72
positive
comments.
The campaign was
highly successful and
almost as successful
as anticipated.
Instagram has a
higher audience
engagement
opportunity.
Motivating stories
are more effective
than general ones.
N/A N/A
Steps used in the platform to view the report or performance
1. Assuming the desirable audience engagement for a period of 24 hours.
2. Noting the time of the publication of the post.
3. Using a stop watch scheduled to go off in 24 hours.
4. Recording the engagement received on the post.
5. Comparing to the desirable engagement to understand the degree of failure or success.

© SOCIAL MEDIA COLLEGE
4.3 PRESENTATION TO STAKEHOLDERS
Audio Recording