Analysis of Vietjet Air's Marketing Strategies and Functional Impacts

This report provides a comprehensive analysis of Vietjet Air's marketing strategies, encompassing key aspects such as defining marketing principles, outlining the roles and responsibilities within the marketing function, and examining the interplay between marketing and other functional departments. The report delves into Vietjet Air's customer-centric approach, emphasizing the importance of understanding customer needs, monitoring market trends, and improving sales processes to enhance customer satisfaction. Furthermore, it explores the influences of marketing on departments like customer service, human resources, and finance, highlighting how these departments collaborate to achieve the airline's overall business objectives. The analysis showcases Vietjet Air's competitive strategies, innovative payment solutions, and commitment to safety, cost-effectiveness, and punctuality, ultimately establishing its brand value and market position within the aviation industry.

CONTENTS
TASK 1 – DEFINITION OF MARKETING..............................................................................2
TASK 2: ROLES AND RESPONSIBILITIES OF MARKETING..........................................3
1. Listen to customer needs:.........................................................................................................3
2. Track trends and monitor competition.....................................................................................4
3. Help improve sales processes and customer............................................................................5
TASK 3: MARKETING INFLUENCES AND INTERRELATES WITH OTHER
FUNCTIONAL DEPARTMENTS OF YOUR COMPANY......................................................6
1. Customer Service Department..............................................................................................6
2. Human Resources Department.............................................................................................7
3. Finance Department..............................................................................................................7
REFERENCES..............................................................................................................................8

TASK 1 – DEFINITION OF MARKETING
Marketing is the activity, the collection of organizations and methods to creating, distributing,
transmitting and exchange inputs that can yield interest to customers, buyers and the community
at large (AMA)
The advertising process includes ways of creating prices that can satisfy consumers ' desires. It
ranges far more than one action that allows companies to define consumer issues and then
evaluate business possibilities. Afterward, ideas and techniques are entirely based on the
preceding analysis, then, decisive processes are made to obtain method desires. Then, the branch
operates the plan is launched. At last, calculations and guidelines are necessary to reveal and
modify the strategy on a routine basis whilst wanted because of the constant exchange of the
market beyond regular time. In this example, maintaining and coping with actions towards
sustainable improvement is essential for Vietjet air’s marketing method, Vietjet has a uniqueness
in bringing the brand image to customers in a unique way is an agile young airline image. The
tactic Vietjet Air carries out was implemented by the British Virgin Atlantic airline in the face of
its "strong" Uk airways. And at that time, Virgin Atlantic was a huge success. (Le Anh, 2018)
The promotional value is created by the effectiveness and profitability of the services or package
and by the greater level of the goods or services that appease the expectations of the purchaser.
The price is regularly prompted through the functionality of the product or the patron's feel for
the logo. Shoppers spend their hard-earned money to gain back the cost of the service or item
and it will be measured on just the grounds of their gratitude. In this situation, Vietjet Air
guarantees the emergence of a global aviation organization with a large population throughout
the region and the industry, which is now developing not the most productive aviation products,
but the e-commerce network still offers commodities, is a customer-friendly product that focuses
on. Therefore, it must be more differentiated after a non-public flight. Not the most useful
because of their excellent advertising and marketing policy and impressive crimson emblems,
not merely because they operate in cheap channels that make the expenditure available for those
who are also eligible, but because of the rate of economic growth, revenue and profit signals are

exceedingly remarkable. Safety–Fun–Cheap–Punctuality is really what Vietjet Air clings to
establishing logo value for customers already at this stage of the year.
Marketing consumers are individuals or firms who have desires and aspirations and are willing to
invest cash or supplies to gain the cost of the items or promotions they have purchased, to
address customer expectations, corporations need to carry out further surveys to develop market
insights. Then the corporation can figure out how to fulfill the wishes of customers. They
consider that generation can increase their lives by making them sense deeply connected to other
human beings and the world around them, and they're aiming at suppliers starting up exciting
possibilities, new studies.
Most individuals would like to have a car to walk out of the storm, inhaling dirt, but only a few
people are able and willing to buy one. And not only has the company to quantitatively see how
many customers want to have their goods, which is more crucial to quantitatively see how many
people are ready and able to afford them.
Marketers do not create demand, there were needs prior to marketing. Those who do advertising,
along with other influencing factors in culture, have an effect on their preferences. The effect of
the application by making the product suitable, appealing, affordable and easy for the target
customers to receive.
TASK 2: ROLES AND RESPONSIBILITIES OF MARKETING
Advertising function is management orientated activities that facilitates any employer to attain its
favored enterprise purpose. The advertising and marketing functions are very commonplace from
business enterprise to agency seeing that successful groups use powerful advertising plans the
world over. these functions include marketing statistics control, Distribution, Product, Pricing,
promoting, selling, Financing in most of the cases (Dibb, S. and Simkin, L. 2013). To render
every company competitive and success in general, these roles are closely intertwined with each
other. They are able to broadly discuss approximately the roles and obligations of these
characters in case of Vietjet Air:
1. Listen to customer needs:
To attain success in an advertising and marketing campaign, corporations need to get toward the
customers and discover what they need. This will also be achieved on every internal and external

channel. That is, make sure that the marketing of Vietjet Air will attract the attention of
customers, gain the excitement, persuade the customer's desire for that product, lead customers to
act and create satisfaction if they choose the service (Alexa Talpau, 2016). Goal clients VietJet
Air cater to absolutely everyone, however, their communique method focuses on a patron phase
that they name: younger-minded purchasers who are aged between 18 and 30. These may be
professional equipment that is instructive, qualified and is often used.
2. Track trends and monitor competition
In the commercial world, trend monitoring is now a whole field. There seem to be individuals
and companies that focus primarily on tracking trends and determining their potential investment
repercussions. Vietjet Air is at the top of the non-cash application when replacing the paper ticket
with an electronic ticket. Over the years, Vietjet Air continuously develops the most convenient
non-cash payment applications for customers who buy tickets and customers as ticketing agents.
For customers as ticketing agents, Vietjet Air has developed a solution connected to the bank's
payment system which has HDBank to the dealer just need to transfer the company via E-
Banking and automatically activate the ticketing account only in a few minutes and several
clicks. Currently, Vietjet Air has over 20,000 online ticketing agents in this method. For
customers who buy direct tickets, the company has a full range of utility solutions for payment
by credit card, ATM card, e-banking, mobile banking, electronic wallet, QR payment...
The growth of Vietjet Air has created a billion-dollar race in the free Sky with the "big" Vietnam
Airlines. Vietjet Air's domestic market (VJA) has surpassed Vietnam Airlines (VNA)

Figure 1. List of aviation sectors ' domestic market share comparison
3. Help improve sales processes and customer
Vietjet Air is improved confidence in broadening international flights and participating the rich
market. "With international routes, we are structured towards new clients that have never been to
Vietnam. Further than half of the international flights of Vietjet Air are accessible without any
operation by airline." Mrs. Le Thi Phuong Thao - The general director of executives said. It was
the airline that crossed Vietnam Airlines during its expansion and became the airline with the
country's largest domestic flight route. Vietjet has launched 12 international routes since about
September 9, 2017, whereas only two further domestic flights have been added. A total of 76
Vietjet routes, up to 38 international routes, currently account for 50% of the overall number of
flights, with such a total number of more inland hours.

TASK 3: MARKETING INFLUENCES AND INTERRELATES WITH OTHER
FUNCTIONAL DEPARTMENTS OF YOUR COMPANY
Understanding the company's place on the market and competition is critical. That's why an
organization has to watch the pressure from advertising and know what they are doing
effectively or to define their errors to keep it from falling into them.
1. Customer Service Department
Throughout the past, brand management and customer retention are two separate unrelated
divisions. The responsibility of the customer service team centres through a set of decisions
organized around preserving client satisfaction to improve the workflows. As the digital age
develops, the collaboration between these two organizations shifts while they can make it
simpler and more efficient for others to perform (Thomas,2014). When a company's advertisers
market a product to attract the capable of becoming their customers, noticing what was being
advertised by marketing departments was important to customer service officers. For instance, if
the marketing department promotes data A and B, the client service room will also have to
continue offering on both A and B. (Brown,2017). Amongst the most important responsibilities
in a publicity campaign is to draw customers. And from the other side, it is also quite vital to
maintain customers and make them become future customers. To go there, customer service has
to be reliable, precise, focusing on the marketing department's databases. Smart marketing will
gain more consumers, and great customer service could migrate those consumers to the
business's lengthy-term contributors. Department of Marketing delivered the client to the
entrance of the company, but that is the responsibility of customer service to hold them there.
(Lake,2019).
With a team of professional online consultants with the modern automatic booking system,
Vietjet Air always strives to support millions of passengers with the necessary information to
help you get the most perfect flight through the operator VietJet Air. Any information you have
questions, whether before, during, or after booking, the procedures at the airport, checked
baggage conditions are all supported by us via the support operator. Their team of Vietjet Air's
staff is always on 24/24 on all weekdays, with the desire to support up to you with the most
optimal, fast and accurate price flights.

2. Human Resources Department
The HR department's duty is to encourage the marketing department in selecting a marketing
advisor. If we imagine human resources and marketing, we typically think of two separate
divisions within a business, one focusing on external factors, one centering on internal issues.
Yet these two agencies are gradually collaborating. HR and marketing cooperate to construct the
organization's identity.
So that the marketing department connects the company's reputation to customers, HR and
marketing collaboration interact the brand image to workers. HR chooses the best personnel to
support and develop branding, collaborating, while advertising develops and promotes the brand
message to employees.
In Vietjet Air, 100% of employees were trained in safety management systems (SMS).
Employees of Vietjet are guaranteed basic welfare schemes including such pensions, vacations
and reasonable years, wages increase annually, capability bonuses ... Also enjoy policies
showing interest in workers such as health insurance, free air ticket policy for employees and
relatives, connection activities, and team building. Vietjet has held 924 basic, recurring training,
transfer types for more than 21 thousand students as pilots, Air flight crew, personnel officer,
flight operators, ground exploitation, aircraft maintenance repairs, and other personnel
3. Finance Department
Assets department play a central role throughout the business ' financial performance, including
evaluation, financial control, scheduling, investment decision taking, project management,
capital arrangement. Finance and marketing are the two pillars on which the business's
development and income rely and believing that marketing and finance have no connection is a
failure since if the firm does not merge finance and marketing thus it is in serious difficulty as
they are both essential in order to build one another great outcomes for the future outlook.
Finance is dealing with all facets of economy such as revenues, expenses, project viability, gross
margins, edge-of-year financial performance and so forth, while marketing is solely concerned
with production targets, profit margins, sales compared to its competitors, advertisement and
direct marketing, data gathering and so on.

The low fare is a profitable way to draw passenger’s attention to Vietjet Air. Vietjet has to
minimize costs for this. Vietjet Air currently operates only one line of narrow fuselage carriers
from the A320 and A321. This is an aircraft line that specializes in servicing short routes (5-6
flight time), helping Vietjet Air spin several flights, going back in the day, reducing the fleet's
operating costs and accommodation costs. The aircraft is by far the most sophisticated with a
tender age (3.3 years of age), helping Vietjet exclude the highest cost of gasoline (15%).
However, Vietjet Air has reduced the charge of the accompanying baggage, dropping meals in-
flight. Alternatively, luggage, dining becomes a passenger service that needs to be paid
separately. In addition, the Vietjet menu has access to 9 delicious dishes that match the taste of
many customers Instead of the meals charged with only 1-2 selected at the price of the ticket.
CONCLUSION
In brief, this report clarified the description of advertising and how the principle was applied by
Vietjet Air in its service. In reality, it also outlines the rights and responsibilities of advertising,
the interaction between a firm marketing department and other operational entities, both
theoretically and functionally, in Vietjet Air.
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