Report on Business Context - Uber

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Added on 2020-06-04

Report on Business Context - Uber

Added on 2020-06-04

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CONTEXT ANALYSIS : Uber,UK

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 : Context Analysis ............................................................................................................1A. Business context ...............................................................................................................1B. Buyer and Stakeholder context .........................................................................................2C. Internal Context ................................................................................................................4Swot Analysis.........................................................................................................................4D. Environmental context ......................................................................................................5TASK 2 : Marketing communicating strategy and Recommendation ............................................7Communication ...............................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONContext analysis is an approach to identify the histological, cultural, organisational andstrategical changes occurred in an organisation. The present report is in context to Uber, UK, aleading app taxi company which is growing with a fast rate. This report will determine thebusiness context or the organisation objectives of the company long with the stake-holder'sanalysis (Adar and et.al.,2016). The report will also identify various internal and external factorsaffecting business functioning, strategies and performance of the company. Furthermore, thereport will also include situational and strategic analysis along with the recommendations forimproving the performance of the company.TASK 1 : Context Analysis A. Business context Uber, UK is popular transportation network organization which was established in theyear 2009 within San Francisco. California. It provides a taxi replacement technology platformthat is connecting “driver partners” along with riders through an application based on location.The company is operated in more than 60 countries across the world. Uber, UK is known to bethe first ride sharing business and people often use the name of the company to describe theservice of cab or transportation. The company focuses on providing high quality service sat lowprices to their customers in many countries all around the world. Uber, UK utilizes successfulcorporate administration strategies with a specific end goal to make maintainability in theiractivities. Be that as it may, top managerial staff chooses couple of proposals for improving thecorporate administration hones in the firm (Amran Ooi and Devi, 2015). These suggestions coverfundamental course in the corporate administration, with the specific went for Uber, UK and itsauthority. Such sorts of proposals covers methods for improving the working environment decentvariety and halting lewd behavior. Organization's principle change is to have a thought regardingthe sharing the autos which at last has incredible effects for their support-ability. There are suchhuge numbers of instruments which are assembled by the Uber, UK to have the businessdestinations in a powerful way. Be that as it may, there is a need to make their business activitystraightforward. The suggestions cover differing way to have responsible by means of execution survey processand the pay. It covers measurements on assorted variety, responsiveness to representativegrumblings, company's fulfillment and the remuneration. 1

B. Buyer and Stakeholder context The Buyers or customers and the other stakeholders are getting affected by variousservices provided by Uber, UK in United Kingdom. The Uber, UK's BOD have powerful freedom and authority, with the assistance of this,they are in charge of their remuneration through arrangement of measurements for meetingtargets which can impact their incomes. Corporate administration is a bunch of standards, practices, tenets and direction by which aventure may coordinated or controlled. Truth be told it helps an association in adjusting theinterests of investors of Uber, UK by offering them exact profits. Significant intention corporateadministration is to encourage suitable administration keeping in mind the end goal toaccomplish long haul advancement of an affiliation (Anton, 2015). Consequently, it has beenbroke down that wide of executives are at risk for administration of their association. Uber, UKis focusing on their systems and hierarchical approaches for catching consideration of a greatmany customers by serving them administrations in characterized day and age. Along these lines,directors of alluded affiliation need to center around their administration for controlling ormanaging whole association. The company utilities various techniques and methods in-order to sustain its position in themarket and increase its productivity or profitability.Phone Application: Uber, UK has obtained a noticeable position in advertise by givingquality transportation administrations to customers who might like to movement bybooking a trek through Uber, UK. Giving doorstep get benefit has been valuable amidstate of awful atmosphere. The vast majority of the urban communities havedemonstrated a pattern to appreciate night life as well, wherein individuals feel safe tomovement by booking an outing with Uber, UK. It has empowered customers ofcorporate world to spare a considerable measure of time with profiting the quickestvoyaging offices gave by Uber, UK. It has thought about different perspectives to pullmost extreme number of customers. Presenting recently composed administration officein a market requires thought of innovative factors as need. Uber, UK has misuseddifferent advantages of cutting edge innovation including expanding use of changedprogramming and projects including utilization of PDAs to book a taxi with exactly at a2

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Report on Business Context - Uber