Context of Business Assignment :Kingfisher Plc

Context of Business: 2

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
1. Brief history and summary of the business and the rationale.................................................1
2. Organization's vision, leadership style and management practices and the various strategies
making use of various theories....................................................................................................2
3. Analyze how the above have been achieved or implemented.................................................4
4. Recommendations as an improvement of the organization....................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Leadership refers to the position of guiding and leading group and individual. It can be a
capacity of an organisation management to set and attain challenging aims, goals and decisive
action when required and encourages others to perform at the highest level (Bargiela-Chiappini,
F. and Nickerson, C. R., 2014). Leadership is important for the proper running of the business of
a company. Strong leaders can help the firm to maximize productivity and attain business
objectives. This assignment is related to Kingfisher Plc which is a British multinational retailing
organisation. It was founded in 1982 and headquartered in London. This report will discussed
about leadership, management and development of people and. Further will defined about the
development of appropriate policies and strategies within a changing environment to meet
stakeholders interest and design and development of the company.
TASK
1. Brief history and summary of the business and the rationale
Summery of the business
Kingfisher Plc is a British retailing company which operate its business worldwide or
different countries of the world. It was founded in 1982 as Paternoster Stores Ltd. to organize a
buyout of the British Woolworths Holding Plc. Now it is known as Kingfisher plc. and the
headquarter of this firm is in London, UK. This organization operates approximately 1300 stores
in 10 nations all over Europe under the B&Q, Castorama, Brico Cepot, Scewfix and Koctas
brands. This company offers property investment, finance, digital sourcing and IT services. It is
is the largest home improvement retailer in Europe and the third largest in the world. It deals in
home improvement products like home appliances, tools, home furnishings, hardware and garden
supplies & plants. Their are 79,000 employees who are help the company to running and
operating the business of the firm. The total revenue of the firm is £11,655 million, operating
income is £685 million and net income is £485 million.
Rationale of the organization
The purpose of selection of the firm for completing the report may differ from people to
people. The reason behind to select this organization is because of the several goods, products
and services that are offered by the firm (Bell, E., Bryman, A. and Harley, B., 2018). So it will
be interesting and easy to gather more and deep information about the goods and services that are
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provided and offered by the company. This firm deals in home improvement products so form it,
it can be easy to know about the taste and preferences of consumers. Apart from it, the company
will also be easily known with the satisfaction level of consumers with the help of views of
people on the services and products that are offered by the organization. It will help in
production and providing products and services according to the needs and demands of the
customers.
2. Organization's vision, leadership style and management practices and the various strategies
making use of various theories
Vision- To make home improvement accessible for everyone and offer products and services to
customers so that they can get products according their needs an demands (Berger, R. and et. al.,
2015).
Leadership style adopted by Kingfisher plc- To guide and lead the employees in an
disorganization, it is important decision to chose the best leadership style for getting better result
from the work. In an organization leadership style can be changed according to the situation and
it is also necessary for the leaders to find out the nature of workers and employees so that they
can select and choose best leadership style according to the employees. In kingfisher, the
management department of the company can select Democratic leadership style in context of
getting the output and result from their employees and provide best motivation to them.
According to this leadership style, the mangers of the company motivate the proper involvement
of the workers in decision making process so that better decision can help in accomplishing any
task and work.
In Kingfisher, employee engagement will help in the decision making of the company
because if the employees have any idea for the development of the business, they can share it.
This also help in increasing the motivation level of the workers an feel them important. Cause of
it, employees participate in the decision making process with their whole heart and do work with
their all efforts and dedication so that they can help in the development of the firm. The other
purpose to follow this leadership style is that it help in removing the inequality from the
organization and company (Cheng, C. C., Yang, C. L. and Sheu, C., 2014). The equal and active
participation help in removing the feeling of inequality from the mind of the employees and help
in proper work for the growth of the firm when they are working in a group or achieving a
common task.
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Management Style adopted by Kingfisher Plc.- Management styles are the principles that
underline the methods, techniques and abilities that are used by the managers to handle the
situations and defining leadership within a company. In Kingfisher Plc, the company follow and
use Democratic management style because it help in getting good and better suggestions and
ideas from the employees and workers (De Maio, C. and et. al., 2016). According this leadership
style, it is clear that this kind of leaders offer and provide opportunity to its employees to
participate in the decision making process so that they can share their ideas and problems. If their
ideas are good then they can be implement by the management department of the company in the
business of the firm or it help in the development of the company. By sharing the issues, they can
get solution and it will not generate barriers in the organization's growth and development. If the
employees will get solution on time, they can feel motivated and do their work properly.
In Kingfisher, this type of management style will help the company to deal with various
situations and issues such as where it is hard to make decision towards a specific condition by
getting more options. It is an essential and important management style to motivate, influence
and encourage their employees in positive manners.
Different strategies adopted by Kingfisher Plc.- There are various strategies that can be used
by the management department of Kingfisher Plc.
Teams and groups- In Kingfisher, the management department of the company can use
the strategy of formation of groups and team. This company operate its business in the various
countries of the world so it is not easy and possible for a person to make decision regarding the
conflicts and resolve the issues or problems that are generating in the business of the company.
Team and groups are also needed and necessary when the company doing work for achieving a
large business target then the management department of the company make and design groups.
In which there are number of people who has some specific skill and knowledge and help the
company to attain that aim. In the organist ion, this strategy is required when the firm lead any
project then it can be important for the company to make and form groups so that they can get
good ideas which help in the success of the project.
Rewards and motivation- Motivation refers to the desire to attain beyond the
expectations. It can be a power which force someone to work in certain way so that it can
achieve and reach towards certain desired goals (Holsapple, C., Lee-Post, A. and Pakath, R.,
2014). In context of an organization, motivation in an internal and external factor the encourage
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employees interest in which they require to listen, focus and understand workers needs and
demands by an effective interaction. In Kingfisher, to provide motivation to the employees the
management department of the company provide reward to them according their performance.
Reward is a scheme to support desirable behavior. It can be financial and non-financial.
In kingfisher, the manager of the company reward their employees by analyzing their
performance so that they can feel motivated and do their work with all their efforts (Jazdi, N.,
2014). In they provide gifts, bonus, extra vacations, flexible work, training and other various
kind rewards. This strategy help in the organizational growth because if the employees will
rewarded for their good work and performance, they do their work with all their dedication and
efforts. If the employees are motivated they work for the development of the company so that
they rewarded for their good work.
Decision making- It is the process of making choices by identifying a decision, collecting
information and assessing suitable solutions. In an organization, it can be an action of making
essential decisions. In Kingfisher, this strategy can help the company to provide better decisions
regarding the issues and problems. The organization can make use step by step decision making
process so that it will easy for the company to determine and monitor the decisions time to time.
Decision making is and process and strategy that can be used by the management department of
the company to reduce the risk and taking strategic decision. For example, if there are any risk
related to competition and products and services, the manager can organize decision making
process in which they can provide chance of participation to employees so that they can get and
take effective decision to resolve the problems. So it is a strategy which can be used by
Kingfisher to take effective and strategic decision that can help in the growth of the company.
3. Analyze how the above have been achieved or implemented
In Kingfisher, democratic leadership style can be implemented by the management
department of the company by involving the workers in decision making process of the
company. For example, the organization is participating in home improvement products so the
firm can make interaction with their employees regarding the best way for offering better
products and services to the customers (Jussila, J. J., Kärkkäinen, H. and Aramo-Immonen, H.,
2014). This contribution help the company to develop a good brand image and the better image
of the firm is beneficial for the company to gain various competitive advantages. It help in the
growth and development of the company.
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The participation of employees in decision making process is also beneficial for the
company. For example, if the firm want to do innovation in its home improvement products then
in it they can involve the employees (Maylor, H., Blackmon, K. and Huemann, M., 2016). So
that they can share their views and ideas related to it because employees are very well aware
about the needs and demands of the customers because they interact with the consumers daily
basis. This help the company to find out the customer's needs and preferences.
To motivate the employees and increase the level of motivation, the organization can
analysis of their performance on the basis of their work and rewarded them. Reward system help
in encourage and motivate the employees so that they can do their work with all their efforts and
dedication and achieve the organizational goals. To attain the organizational objective, the
company can do formation of groups and teams which can be helpful and effective. It is an
important strategy which can be used by the firm achieve the aims and objectives of the
company.
4. Recommendations as an improvement of the organization
After doing the analysis of all the information, there are following recommendations that
can be provided to Kingfisher Plc., they are as following:
 The organization must make rectification in its decision making according to the
situations because in some situations, it need to take quick decision.
 It must adopt the leadership style according to the situation in which the organization
suffer and deal.
 It must use the motivation and reward strategy because it help the company to achieve its
set aims and objective in set period of time and reward provide motivation to employees
to achieve them (Sandkuhl, K., Koç, H. and Stirna, J., 2014).
CONCLUSION
From the above information, it can be conclude that leadership style and management
practices help in influencing the behaviour of employees. Decision making, reward and
motivation, team and group play an important role in the development of the company. A brief
history and summary of the business are defined and the rationale is also described. Vision,
leadership style, management practices and the various strategies are explained in the
assignment. Recommendations are also provided from the improvement to the company.
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REFERENCES
Books & Journals
Bargiela-Chiappini, F. and Nickerson, C. R., 2014. Writing business: Genres, media and
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Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Berger, R. and et. al., 2015. Analyzing business-to-business relationships in an Arab context.
Journal of World Business. 50(3). pp.454-464.
Cheng, C. C., Yang, C. L. and Sheu, C., 2014. The link between eco-innovation and business
performance: a Taiwanese industry context. Journal of Cleaner Production. 64. pp.81-
90.
De Maio, C. and et. al., 2016. A framework for context-aware heterogeneous group decision
making in business processes. Knowledge-Based Systems. 102. pp.39-50.
Holsapple, C., Lee-Post, A. and Pakath, R., 2014. A unified foundation for business analytics.
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Jazdi, N., 2014, May. Cyber physical systems in the context of Industry 4.0. In 2014 IEEE
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Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
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support for business and IT-alignment. In International Conference on Business
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vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Wongsansukcharoen, J., Trimetsoontorn, J. and Fongsuwan, W., 2015. Social CRM, RMO and
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Online
Reward in Employee Motivation. 2019. [Online]. Available Through:
<https://smallbusiness.chron.com/role-reward-employee-motivation-18814.html>.
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