Contents Contents...........................................................................................................................................2 INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 LO1 The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment................................................................1 LO2 The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues..................3 CONCLUSION................................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION In business scenario, business might be understood as the effective ad arranged efforts of an organisation to produce and supply goods and services to customer in order to produce profits (Chang, Yeh and Liu, 2015). In today’s world’s modern business is dynamic so business entity are required to spend more time on different aspect such as research and development so that actual needs and trends of customer and market can be analysed in order to survive for long in market. In this project, proper understandings of the micro and macro have been discussed. Apart these, the determination of needs of an individual and an organisation to respond any issue are described in this project. MAIN BODY LO1 The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment. In recent time, almost every company is a part of business environment within which it runs their operations. It is observed that no firm could function in isolation due to many elements to forces that are closely surround business that is commonly termed as business environment. It is mainly divided into two factors named micro and macro environment. Microenvironment has a straight impression on the business happenings and on the other side macro environment are kind of broad business environments that impact the business groups at large. With the dynamic nature of environment it is very important for the manager to ensure these factor and analyse them, properly has it have changed nature of companies operating at global level. These factors are discussed below: Customer: With the increasing demand and requirement of customer it is important for an organisation to make sure that these needs are analysed in specific manner so that appropriate goods are produced as per the requirements (Kew and Stredwick, 2016). They are consider to be king for businesses as their demands keeps on changing it has also impact the business operation of customer as companies have to look closely to their demands in order to manufacture relevant product. For example, customer needs more advance feature in automobile, then manager of Toyota needs to produce cars with high and advance technology that support to increase sales and more number of customer are satisfied. 1
Stakeholder: The business firm itself are an aggregate number of elements such as owner, investors,employees,investor’setc.thatmayimpactthebusinessoperation.Incasein employees are not happy with the internal polices of Toyota management are liable to make effective polices that will support to make employee involved more in operation to increase the production level and improve profitability at global level. It is crucial micro factors that have totally changed the concept of business entity to operate business at global level in order to increase profitability and productivity. Macro factors: The best manner to determine the macro factors is PEST analyses that help to determine the impact of macro elements have changed the nature of modern business in global environment. Political: All those policies that are implemented by political parties of a nation are known as political factors such as excises duty, inflation and deflation, tax policies. Sudden or planned changes in these elements can affect the business operation of companies operation in particular nation. In order to run business effectively at global level it is essential for the manager of Toyota are required to consider these factors properly in order to manage and run business in systematic manner to increase the profitability. Social: It includes population growth rate, employment stability etc. that have a direct impact on the business performance. In case if management of Toyota have properly considered these factors than they will be able to produce product that can be purchased by every kind of customer. Such as cheap rate economical vehicle that can be easily used by almost every person at global level (Crane and Matten, 2016). Environmental: Various those elements that are connected with environment of a nation are termed as environmental factors such as climatic condition, weather etc. Management have to consider these factors while manufacturing goods in order to make their fit for their customer and environment. Technological: This includes the use to latest technology and techniques to produce goods as per the demands. For example, manager of Toyota needs to produce goods with the use of advanced tool and technology that makes customer satisfied. 2
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LO2 The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues In present time, different issues have impact the business condition of companies. Therefore it is crucial for internal management to make sure that these problems must be properly analysed and resolved on specific time frame so that overall performance can be improved and profit could be raised (Oldman and Tomkins, 2018). Morals and social obligation are essential issues for directors and overall organisation as well so that productivity can be improved. The moral space of conduct relates to estimations of good and bad with an organisation. Ethics and conduct are typically guided by an esteem framework of companies so that issues can be resolved to maintain stability within various process and operations. The theory of social responsibility and ethics appliesinbothindividualandgroupcapacities.Itshouldbeincorporatedintodaily actions/decisions,particularlyonesthatwillhaveaneffectonotherpersonsand/orthe environment. In the larger, group capacity, a code of social responsibility and ethics is applied within said group as well as during interactions with another group or an individual. CONCLUSION In the conclusion it has been stated that companies operating business at global level are required properly examine the micro and macro factors so that business operation are effectively managed. 3
REFERENCES Books and Journals Chang, D.S., Yeh, L.T. and Liu, W., 2015. Incorporating the carbon footprint to measure industrycontextandenergyconsumptioneffectonenvironmentalperformanceof business operations.Clean Technologies and Environmental Policy,17(2), pp.359-371. Crane,A.andMatten,D.,2016.Businessethics:Managingcorporatecitizenshipand sustainability in the age of globalization. Oxford University Press. Kew, J. and Stredwick, J., 2016.Human Resource Management in a business context. Kogan Page Publishers. Oldman, A. and Tomkins, C., 2018.Cost management and its interplay with business strategy and context. Routledge. 4