Context of Business: Starbucks SWOT and PESTLE Analysis, Popularity of CSR, Different Styles of Leadership

Context of Business

Contents
INTRODUCTION....................................................................................................................1
MAIN BODY...........................................................................................................................1
1. SWOT and PESTLE................................................................................................................1
2. Popularity of CSR has influenced Starbucks...........................................................................4
3. Different Styles of leadership..................................................................................................5
4. Importance of organisational culture.......................................................................................7
5. Reflection.................................................................................................................................9
CONCLUSION........................................................................................................................9
REFERENCES.......................................................................................................................11

INTRODUCTION
Context of business encompasses knowledge of various factors which impact the enterprises
from several viewpoints. This includes for whom decisions are developed as well as what the
business is eventually wants to gain. Moreover, the business strategy is considered as the longer
term systematized approach to implement tactics for entity to attain their objectives. This also
represents their proficiencies, difference as well as better-quality principles (Belas, Kmecova and
Cepel, 2020). For effective understanding of about the topic context of business, Starbucks is
undertaken in this report. It is the American international coffee shops chain having headquarters
is in Seattle, Washington, U.S. The topics which are going to be discussed in this report are
PESTEL, SWOT analysis, CSR popularity, comparison and contrast various leadership style are
described. Apart from this, significance of firm’s culture as well as reflection upon experiences
are also discussed in this report.
MAIN BODY
1. SWOT and PESTLE
Overview of organisation
Starbucks is considered as an American global chain of coffee shops as well as roaster
stocks. Also, it is established in year 1971 and is approaching 50 year of their presence
Moreover, this is known as the largest second generation manifestation of coffee culture as the
world’s largest chain of coffee shops. At the beginning of Year, 2020, it is operating in above 70
countries and having 30,000 shops internationally. Respective entity provides food and
beverages, whole beans coffee, micro- floor clack coffee known as Caffeine, espresso latte, and
others. Also, some weak leaf green tea such as tea goods from Teavana, macchiato etc and
products such as potato chips; various sales (like salted caramel Latte’s annual fall release) are
innovative to each venue of stores.
SWOT analysis of Starbuck
STRENGTHS WEAKNESSES
Essential organisational planning: The
formulation of strategy is effective aspects of
Lack of USP: Starbuck do not haves any
particular USP which fails enterprise for
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business as well as Starbucks perform
effectiveness upon that section. As there are
changes into business environment so
respective entity has to perform number of
changes into their strategies and planning. So,
one of the vital strategies for them is to recycle
earnings back within production along with
fundamental focus upon development
(Braslauskas, 2020). Moreover, well-structured
performance is crucial for effective operation
of firm practices.
Effectual branding: Starbucks is one of
those brands that is easily recognisable on the
high streets in many parts of the world. Due to
Brexit and current Covid-19 pandemic
respective entity has to perform some changes
into their business. So, the brand recognition of
Starbuck in both cold as well as hot coffee
enables them to retain stronger client’s
recognition as well as even to constantly
develop this. Their value of brand is just
around $11.7 trillion. So, this particular
authority would assists entity into longer term
survival as well as also within business
introduction of new bakery items in this
particular situation also.
gaining product differentiation. Moreover,
respective firm products are faster
impersonated as well as it often turned out to
has vital limitations for sector at affordable
prices, while it will drives in minimisation of
profitability.
Penetrative pricing strategy: Starbucks
generally set higher prices for its products as
well as this bound targeted reach. In Brexit and
current Covid-19 pandemic situation also
respective entity has not perform any changes
into their pricing. As It states that specific
items may only be reasonable through some
persons. Without any kind of doubts, this
tactics enhance profit bit also, bound the
potential clients. Respective pricing strategy
provides the competitors of firm such as CCD
and other coffee shops are very much
profitable.
OPPORTUNITIES THREATS
Innovation of various items: Due to
Brexit and current Covid-19 pandemic
respective entity has to perform some changes
into their business as well as having effective
Competition: Within sector, Starbucks
come across intense rivalry from producers
who provide similar products at lower prices to
brand. Also, the Brexit and current Covid-19
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