Micro and Macro Business Environment Assignment - (Doc)

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Added on 2020-10-23

Micro and Macro Business Environment Assignment - (Doc)

Added on 2020-10-23

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Discussing micro and macro environmental factors in the context of global businessenvironment................................................................................................................................12-Assessing importance of individual and organisation in relation to managing operationsresponsibility , sustainability and behave ethically.....................................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

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INTRODUCTIONBusiness environment include internal factors (employees, manager and owner) andexternal factor ( investors , political , technological factor , legal and social factors) that affectthe profits and operations. Present report based on micro and macro factor in context of globalbusiness environment. 1. Discussing micro and macro environmental factors in the context of global businessenvironment Micro factorsThere are many micro factors which affect the business organisation trading globally in allway as these are the factors which directly or indirectly affect the business organisation. Somefactors which are micro in nature includes customers, creditors, financial intermediaries,government, shareholders, competitors, suppliers, owners, investors, etc. their performancedirectly affect the global business.Customers are the king of the market and the business exist just because of thecustomers so it is required by the organisation to satisfy the customers need and wants byproviding them quality products (Bull and et.al., 2016). The taste and preference of thecustomer of different countries varies than the business have to keep in mind the taste danneeds of the customers of all the different counties so that they will able to create brandvalue and capture larger share in the market.Suppliers provide raw materials, human resource, components, technology etc. which arerequired by the organisation for their further manufacturing process. Business depends onthe suppliers as their complete production depends on the supplied materials. If thebusiness is good at negotiating with the supplier than they will be able to purchase theraw materials at affordable price and can earn good amount of profit by selling the goodsto different countries at cost plus margin.Market intermediaries are the supply chains which includes wholesalers, retailers andcommission agents which help the business to deliver their goods from one place to othercountry. These channels help business to complete their performance of providing qualitygoods and trading at global level.Competitors are the parties who introduce and selling the same kind of product which isproducing by the organisation. To win over the competitor it required to produce1

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