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Global Environment Assignment - Doc

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Added on  2020-10-22

Global Environment Assignment - Doc

   Added on 2020-10-22

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Global Environment Assignment - Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................1Determine micro and macro environmental factors that altered nature of modern business inglobal environment......................................................................................................................1Reasons for organisations and individuals managing responsibility, sustainability and ethicalbehaving in respect to social, cultural, economic and environmental issues..............................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................5
Global Environment Assignment - Doc_2
INTRODUCTIONGlobal environment is defined as aggregation of macro and micro environment factorswhich create significant impact on business (Anıl and Ficici, 2017). This report investigate microand macro environmental factors which leads to alteration in modern business which is in globalenvironment. It also contain purpose behind organisations and individuals who are behavingresponsibly, ethically and socially with respect to external environment. Determine micro and macro environmental factors that altered nature of modern business inglobal environment.In present scenario, which is altering and competiting, modern businesses have relevantimpact of factors which exist within environment. This environment comprises of elementswhich are under influence of management of organisation and also it contains elements whichcannot be influenced by authorities and powers of business. Factors which are influenced andcan be controlled are known as micro environmental factors. Whereas others are called macroenvironment factors. With respect to global environment, these factors are combined togetherwhich have relevant impact on modern business and result in alterations in activities andfunctionalities of an organisation. These factors are elaborated below in terms of how thesefactors have altered working of modern business in global environment:Micro environment factors:These factors have significant impact on working of modern business in terms of size,capacity, capabilities and strategies. These elements may or may not be able to control effects ofthese micro environmental elements. Certain micro environmental factors which effects modernbusinesses are mentioned below:Customers: Organisations which are present within global market environment areworking hard so that they can acquire adequate profits. They are trying to accomplishpreferences, demands and needs of their people (Burayidi, 2013). Organisations are lookingforward to create strategies by which they can enhance their sales profit instead of selling forenhancing their volume of sales. Modern organisations like ASOS, ASDA, General Motors,Samsung, Marriott International and many others are conducting marketing reseacrh so that theycan establish relationship with their customers and influence them to carry out purchase. Entitiesare focussing on rendering products and services which will aid them to maximise satisfaction of1
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