Leadership Styles and Analysis of British Airways

Context of Business

Executive Summary
This assignment is being based upon Airlines industry. It is important for the every
business organization to achieve their set goals into an effective manner. This plays an important
role in order to determine the ultimate goals of a firm as this helps the company to analysis the
strategies which can be used by the chosen organization so that they can have a sustainable
growth in a competitive market place. It is important for every organisation to develop our
business plan so that they can determine their operations into an effective manner which will be
helpful for them to gain profitability while adopting a specific strategies in order to deal with the
trading mechanism. This report is being discussed about the internal and external factors which
can be analysis by the chosen organization so that they can analysis their strategies which help
the firm to overcome with the threats and weaknesses which the British Airways is posing. It is
important for the company to analysis the several leadership styles which can be used by them in
order to have a smooth functioning within the company. There are several recommendations
which are discussed in the report as that is beneficial for the chosen company. Lastly, the report
is also discussed about the corporate social responsibilities which must be posed by the company
in order to address their social responsibility. These duties help the company to develop a
positive brand image in the competitive market place. This can be resulted in enhancement of
sale.

Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Main body...................................................................................................................................................4
1 Discuss SWOT and PESTEL analysis..................................................................................................4
2 Evaluate how the changes in PESTLE factors influence the opportunities and threats of the company7
3 Different types of leadership styles.......................................................................................................9
4 recommend a suitable leadership style which can be adopted by the chosen Organisation in order to
achieve their business............................................................................................................................10
5 critically evaluate the corporate social responsibility of the chosen organisation...............................11
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14

Introduction
Airlines industry is the industry which is engaged in order to provide the air
transportation services so that the passengers can travel from one place to another. Airlines
companies are also engaged in order to supply their services transfer the objects from one place
to another. These types of organisations are generally in the form of partnership for alliances
with one another under a contract so that they can give better services and operate same flights
into several territories around the globe (Ayalp and Erman, 2019).
The report is being discussed about the airlines industry and the chosen organisation is
British Airways. It is the second largest UK based carrier, fleet size and passengers carried
organisation as it was founded in the year of 1974. The company is providing their services
around 183 destinations. The report is being discussed about the micro and macro factors which
affects the operations of the chosen organisation. It is also discussed in this report about how
company can address their strength so that it will be easy for the organisation to neglect threats
and weaknesses and grab opportunities in the competitive market. There are various leadership
styles that can be used by organisation in order to operate their operations into a better manner
and the recommended suitable leadership style is mentioned. Further, to corporate social
responsibility is also discussed of the chosen organisation.
Main body
1 Discuss SWOT and PESTEL analysis
SWOT analysis model
It is important for every organisation to determine the internal factors which affects
functions of the organisation. These factors are discussed with the help of SWOT analysis model.
The model is mentioned below:
Strengths:
 The organisation is under the list of safest service of the company as the number of safety
incidents and accidents has very low (Bill, Feurer and Klarmann, 2020). Only in the year
of 1974 a company has and hijacking incident in their aircraft. The organisation was
ranked within the top 20 safest Airlines around a world.